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I Know Why You’re Going to BlogWorld


Amy Parmenter

BlogWorld 2010 Speaker
Content Track
Friday October 15, 2010
Tradewinds C/9

Time: 2:45PM to 3:45PM

Whether or not we know each other, I’m going to guess we have at least one thing in common if you’re attending BlogWorld in October.  We both want to make the most of it. 

Many of you are coming great distances at great expense.  You want to connect with other people in a way that you cannot connect online.  And you want to walk away from each breakout session with inside information, well worth the investment of both your time and money.

I get it. I’m a blogger. 

But I’m also a reporter.  And for more than 15 years I have been involved in the decision making process that occurs in newsrooms across the country to determine who or what gets coverage each day.

It’s not always about the ‘best’ story.  Or, contrary to popular opinion, the worst. 

It’s not about the best press release any more than getting a job is about having the best resume.

In fact, when it comes to television, there are at least 7 different factors to be considered before we give a story the green light. 

If you would like to leave BlogWorld with a full understanding of how newsroom decisions are made and, more importantly, ‘How to Get Media Coverage for Your Business or Blog’, join me Friday afternoon, October 15th, at 2:45.
I want to connect with you in a way we cannot connect online.  And, I will do my best to make it worth your while. 

(To make the most of our time together – pitch me now!!  Let me know about your blog or business in the comments, and why you think it may be newsworthy.  I will give you my feedback at BlogWorld!)

Amy Parmenter is a reporter for NBC Connecticut and CBS radio as well as a speaker and author.  She blogs at the ParmFarm.com. Stop by.  Grow.


  • Annabel Candy, Get In the Hot Spot

    I’d love to hear you talk. This is such a good topic. Ideally bloggers will get coverage offline too so we need your tips. Hmm. Do you live in CT? I wonder where. I know Fairfield County quite well:)

  • Amy Parmenter

    NBC Connecticut is in West Hartford…but cover all ends of the state. I think offline coverage is critical to growing a unique following. Sometimes we, as bloggers, can get a bit incestuous, so it’s import to ‘think outside the blog’! So glad you will be making it!

  • Miss Britt

    I’ve been blogging for five years – through depression, marital separation, reconciliation, becoming a professional writer.

    Now? I’m going to be blogging about selling our house, quitting our day jobs, and traveling fulltime with two kids at the end of the school year. But I’m NOT doing it on a travel blog.

    I feel like this would be a great story, but I’m not sure how to spread the word. Will have to make time for your panel!

    • Amy Parmenter

      Miss Britt!


      First, let me take my hat off to you! What an incredible story you must have to share. I think your journey — and I don’t just mean the one you are going on at the end of the year — would make a fabulous story.

      Looking forward to meeting you at BlogWorld and talking further about what direction you might consider in terms of media coverage.

      Thanks for giving me a preview!

      The ParmFarm.com

  • Jaime

    I’m a business coach that helps Moms figure out their finances and start a business to work from home. I paid off $70k and quit a six figure job even though I made two thirds of the income, so I could work part time from home as a coach.

    I see so much “work from home” info out there but no one seems to be discussing the financial part. I have a huge passion for helping people with their finances so they can have the freedom they want. You can have freedom without a million dollars in the bank!

    I would love to hear your discussion on what exactly is news worthy and what you are looking for.

    • Amy Parmenter

      Jaime! This is such a great topic — and soooo needed. More and more women (and men) seem to be opting for the work from home model…but I’m guessing they could really get caught short without a serious financial plan. You should have no problem getting some media coverage. I am already developing a picture of the story in my head.

      We’ll talk more about it about BlogWorld!

      Thanks for having the courage to ‘pitch’ me…that’s definitely where it starts.

      Amy Parmenter
      The ParmFarm.com

  • Stan Dubin

    Oh, I almost wish I hadn’t seen this post. There’s a “Mobile Vlogging” seminar at the same time as yours on Friday, but after reading your post here, I think it’s best I attend yours. The Vlogging seminar is more of a “that sounds like something I should learn more about” but yours is “that makes a ton more sense to my company and its future.”

    I’ve been helping people hire “better” staff for about 9 years and just last year brought the business online. We are delivering a “Hiring Tips” Newsletter that our subscribers indicate they enjoy and use (very low unsubscribe rate which we’re pleased about). The blog is just getting rolling and we decided to give a broader spectrum of help at the blog with specific hiring advice with the Newsletter.

    We invite business owners and anyone involved in making hiring decisions to take our free employee test and about 90% are blown away by its accuracy. So we focus on giving lots of help and good content and a free test so folks can be sure we’ve got a good service for them.

    Last week, I answered a contest at Mashable which asked readers “what is the future of blogging” and my answer won a Full Pass to the entire Blog World Expo!

    Shameful promotion aside, if you’ve got time, I’d love to connect up with you on Friday.

    • Amy Parmenter

      Stan! That is soooo great (about your company, your blog AND your big win on Mashable!!) Congrats. I’m sure it will be a fabulous conference for you. Your company sounds very ‘news-ready’ and I see a lot of opportunity for you. Please make a point of introducing yourself so we can chat. I’ll look forward to it. Thx.


    • Amy Parmenter

      p.s. Stan, I read your mashable answer. Very sensitive and insightful. I hope you are right. Also, I notice you are from Clearwater which, as a HUGE Phillies fan, I visit each Spring to cheer on the boys of summer. Go Phils. :0)

  • Stan Dubin

    Thanks, Amy, for the great feedback.

    And, not only do I live in Clearwater and catch the Phils every spring, but I grew up in Philly so I’m also a huge fan. When the Rays played the Phils in the World Series two years ago, I thought I was conflicted until they threw the first pitch. Then it was Phils all the way!

    Looking forward to meeting you.

  • Amy Parmenter

    See?? Sensitive and insightful, just like I said. I am from Phila as well — still working for KYW Newsradio via the web – and I KNOW you know KYW. So, we’ll catch up and blogworld…

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