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What You Can Expect From the “Ethics and Social Media Marketing” Panel at BlogWorld 2010


My name is Patrick O’Keefe and I will be leading the “Ethics and Social Media Marketing” panel at BlogWorld & New Media Expo 2010.

I run the iFroggy Network, a network of websites covering various interests. I wrote the book “Managing Online Forums,” a practical guide to managing online forums, communities and social spaces. I have been managing online communities for 10 years.

The idea for the panel really started with individuals and organizations who attempted to take advantage of my communities in devious, unethical and misleading ways. One example is people who promote something, act like they aren’t affiliated with it, and mislead my members. I deal with these people in a very direct and severe manner.

During “Ethics and Social Media Marketing,” we’ll highlight some examples of unethical social media marketing and we’ll talk about the tenets of ethical marketing in social spaces. Blogger and community outreach will be a part of the discussion and, if you’re looking to hire an agency, we’ll give you some tips that will help you to identify one with ethics, that won’t tarnish your brand through their actions.

On the panel, I’ll be joined by Brandon Eley, Interactive Director at Kelsey Advertising & Design, Owner at 2BigFeet.com and co-author of “Online Marketing Inside Out,” Jason Baer, Social Media Strategist at Convince & Convert and co-author of “The Now Revolution” and Jeremy Wright, CEO at BNOTIONS and Founder of b5media.

If you’re interested in attending, please add the event to your SCHED profile. We look forward to seeing you there.

Patrick O’Keefe is the owner of the iFroggy Network and has been managing online communities since 2000. He wrote the book “Managing Online Forums,” a practical guide to managing online communities and blogs on the topic at ManagingCommunities.com. On Twitter, he’s @iFroggy.

Image Source: SXC

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