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Keeping Your Entertainment Blog Entertaining


Prior to my role as Managing Editor here at BlogWorld, I was a full-time entertainment blogger for b5media. I ran Prison Break Buff, Approaching Lost, The Hilton Files, 24 Headquarters, and Junior Celebs. In fact, I still run a teen celeb spin-off with my co-blogger at modOration. So I’m pretty well versed in the art of running a blog focused on music, television, movies, and celebrities.

With a niche entertainment blog, you’re stuck with a varied amount of news content and images coming your way. If your celebrity lands in jail for a month (Paris Hilton) or if your show goes off the air (Prison Break), you very quickly find yourself with a lack of new content to keep your readers engaged. Since I found myself in this situation often throughout the years, I have some tips up my sleeve for keeping your entertainment blog entertaining!

  • Create Biography Pages: This works for all genres of entertainment blogs. Create a biography page for a celebrity, their family members, their ex’s, etc. Create a biography page for the actors and characters in your television show or movie. Create bio pages for the members of your bands. Continue to expand on these, and use keyword linking to link to these pages in future posts, to increase your SEO and pagerank.
  • Create Timelines: You can easily create timelines for a vast amount of items for your niche. Whether it’s a plotline for the television show, venues where an artist has played, or the lovelife of a celebrity – you can create dynamic timelines that even link back to your older posts regarding those topics. You can even write recaps of the episodes of your show and organize them in order of their air date.
  • Create Galleries: With a lull in news and photos, it’s time to start organizing the pictures you do have! Put your image into galleries (by episode, by season, by event, by fashion season, etc). Then you can have higher level pages that drill down to these galleries, for easy finding by your readers. You can even create polls to have them choose their favorite.
  • Create Games: In order to keep your audience coming back, you need to keep them engaged and continue to post new content. One way I did this during the season breaks on my television shows, was to create games. I would conduct playoff style polls to see which character they liked the best, use quotes to have them guess which character said it and in which episode it was said, and ask trivia questions based on the show.
  • Interact With Your Community: Have your loyal readers write guest posts with differing opinions than you have on your topic. Perhaps you’ll spark some interesting conversations.

By keeping your audience engaged during your niche topic downtime, you keep them around for when news does start cropping up again. In fact, by using these ideas, you can pre-post and not always have to be on top of the latest, breaking news (which, believe me, can be very exhausting!)

What are your tips for keeping your entertainment blog entertaining?

Nikki Katz is the Managing Editor for the BlogWorld Blog. Feel free to follow her Twitter @nikki_blogworld and @katzni

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