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June 2010

How to Make the Most of the BlogWorld Monetization Super Panel


Yesterday, Deb Ng announced the line up for the BlogWorld Monetization Super Panel. This year, you’ll spend over two hours with Jeremy “ShoeMoney” Schoemaker, John Chow, Anita Campbell and Darren Rowse, learning their best money-making secrets and hearing them answer your questions. Of course, there will be countless other amazing panels at BlogWorld, but this is one you should be especially excited to attend. Here’s how to make the most of the panel:

  • Be prepared to take notes.

Whenever I go to an event and attend panels, I’m always amazed at the number of people who just…sit there. Do you know how much it would cost to work with any of these panelists as a consultant for a few hours? Take some notes! Yes, you want to soak in what they say, but trust me – after spending a few days listening to speakers, you’re not going to remember everything they covered. You’ll thank yourself for taking notes. Personally, I prefer pen and paper for note-taking, but you could use your computer too if you’d rather type your notes.

  • Apply to have your blog critiqued.

Every panelist will be critiquing a blog from one of the members of their community during the panel, and while this benefits everyone, it will be especially beneficial for the specific blogger being critiqued. In the coming weeks, each panelist will announce how they’ll be choosing the blog they’re going to critique, so whether they have some kind of application process or run a contest, make sure you sign up for a chance to be critiqued.

  • Read their blogs in the months leading up to BlogWorld.

You probably already do read the panelists’ blogs, at least from time to time, but if not, make a habit of it. Even though they’ll be presenting and answering questions for over two hours, they can’t possibly cover every tip they have about making money with your website. During the panel, they might also reference things they’ve written on their blogs, so knowing what they’re referencing will help you get more out of their advice.

  • Come armed with questions.

After their panel, the experts are going to spend at least 30 minutes answering questions. You’ll likely think of questions you have during the panel, which you can certainly jot down, but sometimes with a panel like this, you just end up with information overload and it takes some time to process. So, take some time in the months leading up to BlogWorld to jot down questions that you want to ask these bloggers about making money. Come to the panel with an entire list, since they might answer many of them during the panel, and try not to ask questions that are easily answered on their blogs.

  • Take action.

The panel might be a good experience while you’re at BlogWorld, but it really doesn’t mean a thing to you unless you’re prepared to implement their tips on your blog when you get home. You scheduled time off to attend BlogWorld, but you should also schedule time off in the weeks after to make use of everything you’ve learned at the event. Stay motivated, whether you’re a full-time blogger or you haven’t yet taken the step to quit your day job and work solely as a blogger. Otherwise, you’ve wasted a trip. That goes for every panel you attend or speaker you see – when you get home, use what you learned to boost your blog’s income.

Allison Boyer is a writer for BWE’s blog and the owner/manager of After Graduation. She’ll be the girl with the seven pads full of presentation notes at BlogWorld, all old-school style.

Image: sxc.hu

Introducing the BlogWorld 2010 Monetization Super Panel


For weeks, you’ve clamored for a tidbit or taste..something, anything,  to entice you into buying a ticket for BlogWorld. I’m happy to reward your patience today as we kick off panel introductions with one of our most popular events: The Monetization Super Panel.

Each year, BlogWorld features a “Make Money Online” Dream Team to bring you firsthand tips and tricks so you too can earn enough as a blogger to enable you to quit your dull office job. Each year, you tell us that it’s not enough. You ask questions and mob our superstars after each session. “Guys,” you ask them. “How can I be more like you? How can I get a $100,000 Adsense check?”

Monetization Track Leader Jim Kukral and I had a blast  putting together the monetization panel to end all monetization panels. “This is my favorite panel at BWE and it should be yours too,” said Jim. “How often do you get the chance to pick the brains of some of the most successful bloggers in the world about how they make money? Actually, I know the answer to that question… once a year, at BlogWorld.”

This year our dream team includes Jeremy “ShoeMoney” Schoemaker, John Chow, Anita Campbell and Darren Rowse … and guess what? The Monetization Super Panel will be an extended session, so you leave with your brain chock-full of tips and ready to take action. “Out of all the panels and speaking engagements I do a year I enjoy this one the most,” says, ShoeMoney. “Getting hands on with with  attendees helping them in the site clinic and Q&A is very rewarding.”

The panel includes:

  • Tips from each blogger – John, Jeremy, Anita and Darren will each tell you about their best monetization tips and secrets.
  • Blog critiques – Each blogger will critique blogs chosen from members of their community and discuss the best ways to monetize those blogs. The individual bloggers will most likely choose the blogs by hosting contests. Stay tuned to learn how to have your blog critiqued live during the Monetization Super Panel.
  • An extended Q&A – Most panels include a 15 minute Q & A session, but we’ve come to learn that’s not enough time for  a super panel. At BWE10, not only will we have an extended two hour session but part of that panel will feature at least 30 minutes for a Q&A.

The monetization panel is a longstanding BlogWorld tradition, if you can consider two prior years to be longstanding. We’re proud to continue this same tradition and would like to thank all of our panelists, especially those who continue to come back each year so you can benefit from their wisdom.

“I love being part of the BlogWorld Expo Super Panel,” John Chow tells us.  “The enthusiasm of the panel and the audience are among the highest of any panels I have participate in. I am really looking forward to the 2010 session. ” So are we, John.

Considering the successful bloggers who are sitting on the panel, I’d say this is worth the price of admission in and of itself. However, it’s only a drop in the bucket. Stay tuned for more updates regarding speakers and panels for BlogWorld 2010.

Deb Ng is Conference Director for BlogWorld and blogs about blogging and social media at Kommein. Feel free to follow her on Twitter @debng.

Out of all the panels and speaking engagements I do a year I enjoy this one the most.  Getting hands on with with  attendees helping them in the site clinic and Q&A is very rewarding.

Zombie Blog: How to Revive a Dead Blog


Most bloggers have allowed a blog to die at one point or another. Maybe you weren’t experienced enough to understand blogging like you do today, so you had no traffic or weren’t making money. Maybe the idea was a dude. Maybe you got wrapped up in other projects and just didn’t have time anymore. Regardless of the reason, now might be the perfect time to revive that dead blog. That’s right – I’m recommending that you zombie-fy your website.


A zombie blog really does need your brain. The only way to successfully revive a blog when rigor mortis has already set in is to understand why it didn’t work out in the first place. Blogs don’t just fail. Why did you stop writing? If you don’t address the initial problem, you’re going to fall into the same hole once again, and after you’ve killed a blog for the second time, it’s down for the count. So, unless you’re ready to shotgun your site in the forehead, plan out your approach carefully.

Fast Zombies versus Slow Zombies

You can approach blog revival in two ways. The first, I’ll call it the “fast zombie” approach. You know, like the creatures in 28 Days Later that run and seem to have super human abilities. If you take the fast zombie approach, you’re getting your dead blog back on it’s feet quickly, running as though it never died in the first place. This is the best revival technique if there was nothing wrong with your niche or content in the past and you simply want to start blogging again.

Of course, there’s also the “slow zombie” approach. You know, the Dawn of the Dead zombies who can be escaped by briskly walking in the other direction. This approach takes more time and planning on your part because you’re not just starting to blog again; you’re actually going in a new direction. The old content is still relevant, but most of the posts giver advice specifically about freelancing. This type of revival absolutely takes longer and is more difficult, but I’m a sucker for traditional slow zombies. What can I say? I’m a Romero fan.

Don’t Get Bitten

Rule #1 of the zombie apocalypse: If you get bitten, shoot yourself in the head. One nibble is enough to turn you into a snarling brain-lusting creature too. No, nobody has a cure. No, you can’t hold on. No, you aren’t going to be the one to beat it. If you get bitten, you will die.

Work with your zombie blog carefully to avoid getting bitten. In other words, don’t let your blog kill you. Sometimes, a blog died for a reason – it just wasn’t working. That’s okay. Even if the idea was a great on, maybe it just wasn’t working for your lifestyle. Almost any topic can be successful, but there are a lot of unsuccessful blogs out there. It is important to step back and realize when something just isn’t working. Put your time and effort into ideas that are succeeding, because it is easy to kill yourself just by being to stubborn to give up on a bad idea.

Image credit: Bob Jagendorg

Freedom For The Thought We Hate


In 1978, a Jewish lawyer named David Goldberger defended the rights of American Nazis to march through the streets of Skokie, Ill.  Skokie was and is home to thousands of Holocaust survivors.

Guest Blogger: Brian Cuban

A Jew defending Nazis?  Why?  Not only did he and the ACLU defend the Nazis, he won.  The Seventh Circuit Court of Appeals upheld the right of the National Socialist Party of America to march. The Supreme Court refused to hear the appeal, validating the developing national policy that even the most unpopular of speech in the most unpopular of circumstances merited First Amendment protection.

What Professor Goldberg knew and defended is what many in this country do not realize, which is that the United States of America stands alone in its unbridled protection of free speech which includes the most unpopular and the vilest hate speech.  You would be hard pressed to find any other country that does not criminalize hate speech in some form, including countries we would consider “free” by our standards.

How a particular country views hate speech depends on its history and social norms that are each distinct and unique.  The United States is no exception.   Each country also defines hate speech according to its own values. What might get you a slap on the wrist in one country may result in stiff prison sentences in another.  On that note it has been interesting to follow what has been going on in Kenya.  They have been engaged in massive crackdown under their hate speech laws.  Many there view hate speech as an affront to all social norms and values.  The view was stated succinctly in an article entitled: “Purveyors Of Hate Speech Are Kenya’s Enemies”

“So, why is it so hard for some media houses to spot the phenomenon, recognise(sic) it for the malignancy and threat to civilised(sic) society that it is, isolate it and only report or comment on it in the most circumspect manner, the way profanities are rendered in print in polite society?”

It goes on to state:

“Hate speech is the precursor of hate action and the herald of attempts at, or actual, genocide”.

How do these opinions and philosophies translate to the almost absolute freedom we have in the United States to spew hatred including racial epitaphs and general intolerance of those we do not agree with, pray with or look like.  Not very well.  We can try to regulate violent actions but we simply cannot universalize a moral compass where speech is concerned.  It is an impossibility where the ability to engage in unpopular speech is so tightly interwoven into the inception and growth of the United States as a nation.  It is not that we have not sporadically tried to do so.   The Supreme Court has not always been sympathetic to free speech.

What is unfortunate is that the freedoms we enjoy today to belly up to extremes has resulted in a lack of meaning to the rhetoric. Hate speech with meaning is not always hate speech. It is the backbone of government accountability.  In the 21st Century however, hate speech as a term of battle has been thrown around so freely that we simply shrug it off as pundit putridity.  Words like Sedition, Insurrection, Treason and Terrorism have become watered down to the extent that they no longer emotionally register.  They have become nothing more than terms of art expected and shrugged off.  What we are left with is a lot of doggies barking about nothing in particular, trying to see who can bark the loudest.  The cure is not to muzzle the dogs.  It is to teach our children not to feed the animals. That is where the freedom for the thought that we hate is unleashed.  That is where the battle against hate speech begins.

Brian Cuban is a Dallas attorney and nationally recognized speaker in the areas of social media and hate speech on the internet. He writes extensively on these subjects on his widely read blog, The Cuban Revolution.
Twitter: @bcuban
Website: www.briancuban.com

Monetization Monday: Setting Advertisement Rates For Your Blog


When you have an established audience on your blog, you’re sure to want to dabble in selling advertising space to help with monetization … but how much should you charge? Setting advertisement rates for your blog is not an easy formula. There’s no set price, although there are definitely factors that will impact how much advertisers will pay.

First and foremost, advertisers want to see traffic – most specifically unique visits and page views. Many blogs will set their advertisement rates based on their CPM (cost per mille, or 1,000 page views).

Size of the Advertisement
The size of the advertisement is an important factor for setting the price. Is it a banner advertisement (728×90), a smaller square advertisement (125×125), or something inbetween? You’ll want to have different advertisement rates for different sizes.

Location of the Advertisement
Like the size of the advertisement, the location of the advertisement is important as well. Is it in the header or on the sidebar? Is it above or below the fold (the section visible without a reader scrolling down)? These advertisement locations will determine different ad rates too.

Blog Subject
The subject of your blog will directly impact your rates. Some advertisers will pay more or less based on the topic. It also dictates what advertisers you’ll be able to solicit.

Length of Advertisement Run
Most bloggers offer a discount for an advertiser who commits to a long-term advertisement. You may want to offer a tiered structure for weekly, monthly, 3 months, 6 months, and a year.

So where do you start? The best way is to look at your competitors. Find their advertising page and take a look at how much they charge. Then evaluate their site … do they have more pageviews than you? What is their Alexa rank?

For a new blog starting out, I’ve seen experts suggest starting your rate at $0.50 CPM (for a 125×125 above the fold in the sidebar) and increasing it from there. Others say to start even lower. Luckily, you can always adjust your rates!

If you sell advertising, how did you determine what to charge for your blog?

Nikki Katz is the Managing Editor for the BlogWorld Blog. Feel free to follow her Twitter @nikki_blogworld and @katzni

Image Credit: SXC

How to Turn Your Blog Into a Lead Generation Machine


To generate online leads, you need a steady stream of new, qualified prospects to your web site. These days, that means strong search engine visibility coupled with an active presence in social media.

And there’s no better tool to help you in both categories than your business blog. But like any tool, it doesn’t work by itself, it just amplifies your own efforts. Here’s how to maximize your efforts to increase your online visibility, drive more qualified traffic to your site, and convert that traffic into leads for your sales team.

  1. Spend time crafting a keyword-rich title for each blog post. Every blog post creates a new web page; each web page is another opportunity to rank well for one of your targeted keyword phrases in Google and other search engines. Your blog post title becomes your web page title, and titles are the biggest variable in the search engine algorithm, so don’t short-change yourself here. Make sure your best keyword phrases appear in the first few words in the title for maximum exposure.
  2. Keep those titles compelling. Leverage the “sharing power” of social media by creating compelling titles. People will often “Like” or retweet a blog post based solely on the title, even without reading it first! Although the tool may be tongue-in-cheek, check out the Link Bait Generator for ideas on how to create a compelling title.
  3. Blog for your audience: your prospects and customers. Too many business blogs appear to be where press releases go to die. Although there’s a place in an active blog for company news, for most businesses that’s not what will attract customers. Instead, keep the focus of your blog on your customers’ pain points. Every time you get an email or phone inquiry asking you for your expert advice, turn it into a blog post. If one person had that question, probably a dozen, a hundred or a thousand other people had the same question. Answer it before your competition does. Eighty to ninety percent of your blog posts should be addressing problems that your prospects face on a daily basis.
  4. Blog regularly. Don’t fall into the “I don’t have time to blog” trap. Blogging is marketing, and every business needs to make time to market their services. Get up an hour earlier, stay up an hour later, don’t watch “Project Runway” one week (unless of course you have a fashion blog. Then watch it twice.) You should really be blogging at least twice a week, three times when you’re just getting started.
  5. Reach new audiences through guest blogging. If you have the opportunity to blog at someone else’s blog, you are immediately introduced to a new audience. If you get another blogger to contribute to your blog, very often they will promote the post to their faithful readers, who will check out your blog. In either case, the cross-promotion is valuable to help you reach an audience who may never have heard of you otherwise.
  6. Actively market your blog. If a blog is such a great marketing tool, then it should market itself, right? Well, it needs a little help from you, especially at the beginning. Leverage your social media presence by promoting your new blog posts through tweets and status updates. Use tools like Pingoat to push your post to news aggregators. Use social bookmarking & news tools like Digg, Delicious and StumbleUpon as appropriate. Leave (intelligent) comments at related blogs and make sure your name links back to your blog post.
  7. Funnel blog traffic to your web site. Once you start attracting new traffic to your blog, it’s time to convert those visitors into prospects. You can do this through keyword-rich links to areas of your web site where you offer more information, or directly to a lead generation form. Consider offering a free download from your blog (at flyte’s blog we offer “The 11 Biggest Mistakes Small Business Bloggers Make”) that requires an email registration for collecting leads.

Now it’s your turn: what techniques do you use on your blog that generate leads and get people to start doing business with you? Share your ideas in the comment field below…and who knows, maybe some later readers will follow your link back to your blog!

Rich Brooks is president of flyte new media, a web design and internet marketing company. He writes flyte’s company blog, is an Expert Blogger at FastCompany.com, and contributes to the Social Media Examiner. He teaches courses on web marketing and social media at the University of Southern Maine, and is the “Tech Guru” on 207, an evening news magazine on the NBC affiliate in Maine. You can stalk him on Twitter at http://twitter.com/therichbrooks.

Conferences: It's All About the Shoes


This is a post that’s probably more relevant to all my female readers out there, so my apologies in advance to the men in my audience. This is a post I just really felt I needed to write.

Because sometimes, I don’t know what is wrong with me. Seriously. Like to the point where I have to question whether my father’s jokes about the doctor dropping me when I was born really are jokes after all. I’m a smart person, and I read blogs posts written by smart people. It’s on every single “conference attendee tip list” out there: wear comfortable shoes.

And yet, there I sat at the hotel after a ten-hour day at the Philadelphia Convention Center, nursing my bleeding feet. Yes, that’s right. My toes and the back of my ankle were bleeding from not wearing the proper shoes. I also had blisters the size of small mountains and couldn’t feel my heels because they were numb from walking all day.

I’m a generally fit person, at least to the point where I don’t tire after just an hour of walking. I made the sensible decision to leave my heels alone. I’m 5’10, so I tower over people when I wear heels anyway. Still, when I looked at the two options in my suitcase – sensible, albeit boring, sneakers and cute ballet flats that I had just purchased the day before – I made the choice of style over comfort. How bad could a pair of flats me?

Bad. Super bad. Mega-intense-pain bad. Bad to the point where my feet were not just in discomfort, but I literally could barely walk. Sometimes, I don’t know what is wrong with me.

Since that conference, which was actually about three years ago now, I’ve attended multiple other events, and I always make a note of girls’ shoes. I’m not the only moron, apparently. At the end of the day, at least 25% of the girls I see walking around are doing so slowly and with a limp. Sometimes, I don’t know what is wrong with us.

Think back for a moment to any event you’ve ever attended in your niche. Of all the people you met or saw, do you remember what a single one of them was wearing on their feet? Unless someone wore something totally weird, it’s unlikely that you can think of a specific time when you noticed someone’s footwear. Yes, you might compliment someone’s shoes if you’re standing in line and notice they’re wearing something cute, but I bet you never once looked at someone’s shoes at a conference and thought, “Wow, they’re wearing sneakers. How boring.” If anything, you probably longingly wished you wore sneakers, too.

My point is this: the “wear comfortable shoes” tip is more than just a tip. It is a need. You need comfortable shoes just like you need a ticket to get into the event. As you prepare for BlogWorld Expo over the next few months, take some time to really think about which shoes you’re going to wear. Even if you plan on doing a lot of sitting, you’ll thank yourself if you dress for comfort.

Remember, comfort doesn’t have to be boring or ugly. If you’re into fashion or aren’t willing to compromise your style, spend some money on new shoes that are both comfortable and interesting. Mine are pictured above. Wear them in the weeks leading up to the event to break them in, and plan your outfits accordingly so you aren’t tempting to go for the stilettos as you’re getting dressed at the hotel.

Allison Boyer is a writer for BWE’s blog and the owner/manager of After Graduation. It’s true; she has the coolest sneakers of all time.

14 Reasons People are Ignoring Your Tweets (part 2)


Earlier today, I gave you the first seven reasons people are ignoring your tweets. The title promises 14 tips though, so here’s the other half of the list. This half is just as important as the first half, so make sure you read both posts!

  1. You tweet too much. There’s nothing wrong with tweeting often. Heavens knows that I send out dozens of tweets some days. But you don’t have to tweet every single time something happens in your life. Tweet stuff that’s important or interesting. If you’re just a constant stream of “Going to the library. At the library. Looking for books at the library. Man, the library sure is quiet. I shouldn’t be tweeting from the library. Oh, finally found my book at the library. The librarian checking me out is very nice. I should come to the library more often. Time to walk home from the library. Home from the library. That was a nice trip to the library…” people start to tune you out because you’re boring them to death.
  2. You said something offensive recently. Twitter is a great place to speak your mind, but at the same time, just because you’re on the Internet doesn’t mean that you shouldn’t have any kind of filter at all. Say your piece, but always have class.
  3. You have a really varied following. It’s cool to have lots of interests, but it pays to have followers interested in your blog’s niche making up the bulk of your followers. If you run two blogs in vastly different niches, you might want consider having two different Twitter accounts. People interested in your sports blog aren’t going to retweet links to your fashion blog in most cases.
  4. The tweets you’re sending aren’t high-quality. Are your blog posts high-quality? Sadly, many times I’ll click links people are tweeting and their blogs just…aren’t that great. Boring. Full of errors. Hard to read. Old news. If you’re going to tweet about it, it better be good. Otherwise, that’s the last time I’ll care about a link you tweet.
  5. You tweet at weird times. If you’re tweeting when most of your readers are sleeping, you won’t get as many retweets or replies. That’s just a fact of life. While I personally don’t like scheduling tweets, it is an option.
  6. Your tweets are hard to read. You should make amble use of hashtags and @, and I even understand using Internet language (leetspeak like “u” instead of “you” for example) to keep your tweets under the Twitter character count. Just keep in mind that readability of your tweet matters. Sometimes. I have to read a tweet two or three times to understand what the person it trying to say.
  7. You ignore people. I understand that it is difficult to keep up with every single follower, but when someone directly talks to you through a DM or @ reply, don’t ignore them. Not every message needs a reply, but make an effort to respond to people when appropriate.

Because I made you wait for the second half, here’s a bonus twitter tip for you: If you want people to retweet your links, be approachable. In my opinion, the number one way to ensure this happens is to avoid using Twitter as your personal outlet for complaining. When someone is always in a bad mood on Twitter, constantly complaining or being negative, it makes me less likely to interact with that person. Be happy! Be positive! If you’re a likable, approachable person on Twitter, people will want to be your friend, and they’ll want to retweet everything you say.

Allison Boyer is a writer for BWE’s blog and the owner/manager of After Graduation. She’s currently twoting all over the place. Don’t you twitter-stand?

14 Reasons People are Ignoring Your Tweets (part 1)


It’s hard to succeed in blogging without using social network. You can blog your heart out, but without social networking and active promotion of your blog, the best blog writing tips in the world won’t help you take your site to a professional, higher level.

Have you ever tweeted a link to a really original, awesome article in your niche and were met by crickets chirping? Nobody replied to you. Nobody retweeted. Heck, nobody even clicked on the link to check out the post. You have roughly 902,813 followers, and every single one of them flat out ignored you. Guess what? There’s a reason people are ignoring your tweets.

So why do you have a bunch of followers who seemingly hate your guts?

Actually, it’s very rare that your followers don’t like you at all, though I can say from experience that ex-girlfriends for some reason love to stalk the current girlfriends of guys they aren’t yet over. Unless you have 902,813 crazy female followers, there’s probably another reason your tweets are passing without notice. Let’s look at some of the top issues:

  1. You tweet sporadically. When’s the last time you even logged into Twitter? Unless you’re on vacation or in the hospital, you need to use Twitter every day to be in any way successful at it. One tweet per week will typically go ignored.
  2. All of your tweets are links. I understand that you want to promote you blog, but if every tweet is a link to your blog, it starts to be white noise. If people want to read every post on your blog, they subscribe to it. They follow you on Twitter to get to know you beyond the blog posts. Remember this is social networking. Socialize!
  3. You only tweet about your own blog. If you want people to retweet your links, you have to retweet their links from time to time. Don’t tweet just to get tweet love back – tweet links that you actually find interesting. Think beyond what other bloggers are tweeting. Whenever you read something you think your followers would like, share it, whether you found it through a tweet or not.
  4. You tweet the same link a million times. Please, by all means tweet your link once. I even understand tweeting it again later that day, and will let it slide if you tweet it a third time the following day, especially if you’re launching a product or have a post you’re really trying to promote. But if you tweet the same damn link ten times within an hour, I’m going to start ignoring you.
  5. They’re afraid a retweet or reply will lead to spam. It’s fine to thank someone for retweeting a link or even send them a DM, but just because someone likes something you’ve posted doesn’t mean they want an all-out assault of you sending them tons of links trying to promote your blog or sell your products.
  6. They don’t know you and feel weird interacting with you. It isn’t always possible to to get to know every follower on a personal level, but at least be inviting so that readers feel like they can connect with you. A great way to do this is to ask for advice via twitter. Don’t forget to reply to other people as well to make them feel comfortable replying to you, even if they don’t personally know you.
  7. Your followers stink. This sounds a bit harsh, but have you gone about setting up a Twitter account in the right way? If you aren’t careful, your followers might be 99% people who auto-followed you or are just trying to sell something to people in a certain market. Build a quality list of followers, and that starts by 1) sending quality tweets and 2) following quality people that really interest you instead of auto-following a huge list.

To be continued…

Allison Boyer is a writer for BWE’s blog and the owner/manager of After Graduation. She has never stalked an ex-boyfriends current love interest. Ok, maybe once. Don’t judge me!

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