Some of my friends are quitting the blogosphere, supposedly for good. One of them even sold off all his old blogs and domains. The pressure to keep up and succeed “on the web” became too stressful and they decided to step back and do other things. Real world things. One of these friends went back to corporate America, while another entered the wacky world of retail. I reflect on my my love of writing, the flexibility and ability to call my own shots and wonder why anyone would want to give it all up and enter into the rat race.
I realize how much I take for granted. I’m very happy with the success I’ve achieved as a blogger, but this hasn’t happened for everyone. Blogging isn’t the same big old kumbaya for everyone. We have to come up with unique content every day and market the hell out of our work and ourselves. We have to network online and offline and continue to pimp and push in order to bring in a few Adsense dollars each month.
Do only the strong survive blogging?
It’s been my experience that the folks who do best with their blogs are the ones who:
- Post at least once each day.
- Join the conversation on forums, social networks and other blogs
- Network both offline and online
- Collaborate with others
- Work at it every day
- Treat their blogging as a business
Very few bloggers can put in a minimal effort and hit it big. From what I can tell, the people who don’t do well are the ones who give up after a certain amount of time or don’t follow up on their good intentions. For example, a couple of blogs I started are languishing because I don’t have time to post to them each day. The one that does the best gets several hours of attention each day – from me and others. I imagine it’s even more frustrating for bloggers who put quite a bit of time and effort into what they do only to give it up when it doesn’t pay off.
Another blogger told me that there’s incredible “pressure to perform” with blogging. He said it’s not easy to talk about the same topic each day and not sound redundant, especially if you’ve been doing this for as long as I have. I don’t know about that. I enjoy writing about blogging and writing each day. After five years I’m not sick of it and I haven’t run out of things to to talk about. I think my community’s high expectations keep me from slacking off, though.
Stress and pressure? This is the least stressful gig I’ve held yet!
What do you think? Are you ever challenged to find stuff to write about each day or do you feel stressed if you’re not constantly putting out content or promoting your stuff?
Is there pressure to peform?