Today as I was going through some Twitter links that I open in tabs on Firefox, I came across a post that someone had sent me written on Mashable.  I immediately saw a difference in the way the blog looked and read and the overall scheme.  I thought I was reading it through a weird reader or something.  I normally read Mashable with Google Reader in my own time, and normally never actually make it to the site for a look at the real deal.  I immediately asked my Twitter community if I was on a fear and loathing type trip and Jennifer Van Grove and Shannon Paul were quick to end my anxiety.  In fact, it was revealed today Mashable’s new look. I wish I had taken a screen shot of it at the time I saw it because it was clean and devoid of advertising if I remember correctly and it looked very cool.  No I am not saying it doesn’t look cool now it was just clean sans ads.

We are implementing some early stages here of a new look and feel and we will be unfolding those shortly.  I am not sure of the application or whether there will be any significant changes other than certainly our UI and the simplicity of the blog to gear up for our new push for content.  Good job on the changes over at Mashable guys, I am jealous of the coolness factor!

UPDATE:  I knew I was going to forget something important, like the name of the company that did their redesign.  Here is their announcement.  Great job by the people over at nclud.