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Twitter Stepping Towards Commercial Accounts

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Looks like all that talking might actually be leading to some doing. That’s right, Twitter has finally taken its very first steps out of the world of the free, and into the world of the paid…kind of.  Twitter has unveiled a new thing called Twitter 101, which is basically a series of web sites and downloadable material that all aims to help businesses really investigate how they can use the service to their advantage, and even shows some companies that have done so very successfully.

Whether or not this will translate into an actual business plan and way for Twitter to make some serious income, remains to be seen, but it’s good that they are at least taking their first baby steps towards monetizing something that many have claimed will be impossible to do so.  When asked, Anamitra Banerji, manager of commercial products at Twitter, had this to say about what Twitter 101 might mean to the company and its future:

“yes, many companies are on Twitter, but many have questions about how and why to use it, and many are still not on Twitter. It’s a lot easier to ask people for money if they understand how it could be useful to them without paying anything…Twitter 101 is the first step toward doing that…If you intrinsically see some value in Twitter, you will want to pay more to get more…”

Pay more to get more.  I guess we’ll see if anyone will be willing to pay when it comes to something they can already get for free.  We all know Twitter is great as a broadcasting tool, great at building networks and updating in real-time your friends, customers and potential clients…whether or not it’ll be a great way to actually make money for themselves?  That’s another story.


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