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Why Do Celebrities Twitter?

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Twitter is huge.  You know it, I know it, heck even our grandparents probably know it.  With the recent news that even the Queen of England was Twittering, I think it’s fairly safe to say that the technology has officially come into its own.  The bottom line is, Twittering is huge and it’s getting even more huge as more and more celebrities are adopting the technology and Tweeting like crazy.  The question is, why?

In only 140 characters we are all being offered a much more intimate, much more in-depth and much more real look into the lives of these people that before only existed on screen or over the radio.  Now we know when they get massages, how they feel after losing a big game, what they think about politics, fast food, religion, and their love lives.

Why are celebrities doing this?  Simple, it’s fast, it’s easy, it’s social, it’s new media, and it lets their fans get closer than ever, without requiring a great deal of PR work, search engine optimization or even effort.  Anyone can send out a Tweet and if you’re MC Hammer, Shaq, Jimmy Fallon or Lance Armstrong each one of those tweets will be recieved by and followed by anywhere from a few thousand, to a few Hundred thousand people.  Instantly.

More insight?  The simple fact that Forbes is picking up on it and reporting on it should say quite a bit.  Head over and check out the article they did about why celebrities are turning away from old static websites and directly onto new social media and Twitter.  It’s fast, it’s easy, and it’s intimate, what more can they ask for?

Do you Twitter?  Do you Follow celebrities on Twitter?  If so, who, and why?  We’d love to hear just who You find interesting, and whose Tweets you can’t live without.


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