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July 2008

BlogWorld Radio 7.25.08


Join Jim Turner and me tomorrow at noon Pacific Time for the next edition of BlogWorld Radio. Our guests will be Laura Fitton of Pistachio Consulting @Pistachio, Lucretia Pruit of Geek Mommy @Geekmommy (a self proclaimed Social Media Devotee), and Erin Kotecki Vest aka Queen of Spain @queenofspain. You may notice in addition to their blogs I included their twitter handles. That’s because they all have a considerable presence on twitter and that will be a large part of our focus tomorrow.

Is it the next evolution in blogging?

Can and should businesses use twitter to engage their customers?

Is it just a big waste of time?
We will cover those questions and many more. If you are asking yourself wtf is twitter?

Then be sure to tune in.

2008 BlogWorld Conference Schedule Day One Announced


The long Awaited, much anticipated BlogWorld 2008 schedule is finally here. Below you will see the schedule for Friday September 19th. Stay tuned all week long for more announcements on speakers and sessions.

One thing we have been working particularly hard on this year and are quite proud of is the Citizen Journalism Workshop. As you will see in the schedule below this is a very high level program taught by esteemed journalism professors and an attorney well versed in how laws like libel and copyright infringement apply to new media.

You can learn more about the Citizen Journalism Workshop here.

Without further ado here is your BlogWorld 2008 schedule for Friday September 19th:

8:45 – 9:45AM – E & E CONFERENCE OPENING KEYNOTE DAVE TAYLOR “On the Precipice: Why Becoming Involved with Social Media Really is Life or Death”?
  ROOM 222  
How to Seduce Your Tribe and Create Raving Fans   Corporate Blogging Myths And Reality
Deborah Micek   Debbie Weil
F201   F203
ROOM 227   ROOM 222
Generating Traffic Through Social Media: 5 Strategies   Micromedia: The Next Big, Small Thing
Don Crowther   Matt Dickman
F301   F303
ROOM 227   ROOM 222
  ROOM 233  
How to Build Credibility For Your Company In The Social Media World   Finding your New Media Voice: Getting the Right Mix of Tech and Talent
Amra Tareen   Roxanne Darling
F401   F403
ROOM 227   ROOM 222
How to Hire a Professional Business Blogger   The Internet and the Olympics
Greg Go, Jim Turner    
F501   F503
ROOM 227   ROOM 222
5:00 – 6:00PM – CLOSING KEYNOTE Gary Vaynerchuck Wine Library TV
  ROOM 222  
  ROOM 233  
Journalism Content & Style: How to Write & Sound Like a Pro Master the Key Points of Web Client Conversion, From Click to Close Video Marketing Tools & Strategies to Help Your Business Go Viral
Professor Stephen Berry Miranna Wagner Mike Price, Daniel Rothemal & Morgan Brown
CJ1 RE101 RE102
ROOM 221 ROOM 219 ROOM 220
Finding What’s Out There: Searching, Sifting & Selecting the Best Information Online Social Networking With Photographs How to Write a Blog that Firmly Establishes Your Expertise
Professor Jay Perkins Teresa Boardman Dan Green
CJ2 RE201 RE202
ROOM 221 ROOM 219 ROOM 220
12:45 – 1:45PM – BREAK
2:00 – 3:15PM 2:00 – 2:45PM
Top 10 Ways to Blog Your Way Into a Lawsuit Getting Great Content Out of your Contributors Active Rain VS Word Pres
Nina Yablok Dustin Luther Rich Jacobson and Dave Smith
CJ3 RE301 RE302
ROOM 221 ROOM 219 ROOM 220
3:30 – 4:45PM 3:00 – 3:45PM
Getting Mainstream Media Attention: How to Reach Out to Journalists Creating Referal Networks What to Do When Google Doesn’t Love You
Professor David D. Perlmutter Todd Capenter Kelly Koeller
CJ4 RE401 RE402
ROOM 221 ROOM 219 ROOM 220
  4:00 – 4:45PM
  Getting Traditional Media Exposure Using New Media Tactics How to Bring Your 1.0 Brokerage into a 2.0 World
  Jim Duncan Matt Fagioli, Pat Kitano & Brad Coy
  RE501 RE502
  ROM 219 ROOM 220
  5:00 – 5:45PM
  Using & Abusing the Lastest 2.0 Tools The Pitch
  Jeff Turner Mike Mueller, Jeff Corbett, Morgan Brown, Dan Gree, George Favvas
  RE601 RE602
  Room 219 Room 220

2008 BlogWorld Citizen Journalism Workshop Announced


I won’t muck this up with an attempt to be funny. We are very proud to offer this program at BlogWorld this year. Professor Perlmutter has put a lot of effort into developing this program and recruiting the instructors.


There are hundreds of millions of webloggers worldwide, and while many are blogging for casual reasons or for just a short time, others, especially news & information bloggers, are serious about their blogs’ success in the greater marketplace of ideas. Unfortunately, the Wild West days of blogging are dead: The independent blogger, not already affiliated with a large media organization, finds it hard to penetrate a market saturated with a select few major bloggers and hundreds of thousands of other competitors. How can someone “break in” as a news or politics or current events blogger and build a readership, get attention from major bloggers and mass media, become a profitable small business, or, more important perhaps, affect or influence the press agenda, politics and government affairs, and even public opinion?

One answer for many bloggers is the same that all vocations, from plumbers to lawyers, have turned to in America’s past: Professionalization. Learning the codes, rules, protocols, precepts, practices, styles, content preferences, and generally all the insider tips and techniques of professional news & information seekers, gatherers, and disseminators—that is, journalists. Again, as in other industries, such professional status comes from study and practice and is often accompanied by some imprint of quality: a college degree or a certification. Professionalizing does not denote “selling out,” any more than new but ambitious building contractor is selling out by taking a training program that teaches her the codes and techniques of longtime successful master builders.

BLOGWORLD & NEW MEDIA EXPO 2008 offers a professional training certificate workshop for bloggers seeking such an insider edge. First, the blogger will learn the techniques of journalism, from the practice of investigative reporting to the styles of opinion writing and fact-sourcing that are most likely to get one quoted or cited in mainstream media. Second, bloggers will receive a plaque and a Web icon that will allow them to claim the status of “blogger journalist,” providing them with a distinct brand differentiation from the millions of other amateur, independent news & information bloggers.

The instructors for the sessions are accomplished news & information practitioners and educators who have established skills in practical and applied areas of professional journalism training.

The workshop focuses on major areas that affect “blogger journalism.”

Journalism Content & Style: How to Write & Sound Like a Pro [Steve
Berry, Iowa]

In this session, training will be based on the notion that substance and clarity trump flash and flair in the competition for readers. To that end, bloggers will learn to give their writing the power, lively freshness, style and efficiency required in professional journalistic writing. Training will focus on (a) basic reporting and writing for different media (from print to broadcast to websites), (b) scripting in Associated Press style, and (c) the rhythms, structure, and succinctness of superior prose for news, information, analysis and commentary.

Finding What’s Out There: Searching, Sifting, and Selecting the Best
Information Online [Jay Perkins, LSU]

Finding information isn’t a problem anymore, but sifting through the information overload is. Good professional investigative journalists are well schooled and practiced in where to go for what information quickly far above and beyond the limitations of Wikipedia or a Google search. This session will look at how you can find the best, most credible sources of information quickly and efficiently within various databases in the professional, private sector as well as in government. We also deal with how to obtain information from local and national federal agencies, such as through the Freedom of Information Act. Our goal is to save time and money for bloggers seeking out the right information to support their opinions and investigations. Finally, the session addresses issues of fact-checking and source-credibility: how to confirm that what you find is accurate.

Blog Law 101: Press Legal Issues & Questions that Affect Bloggers
[Nina Yablok]

This session will deal with the myriad legal and ethical issues and rights and responsibilities of journalism. These include (a) the uses of copyright and trademarks, especially of Web-posted material, (b) the protection of sources and the use of anonymous or pseudonymous sources, and (c) the challenges of plagiarism, especially in an online environment. The session will also review major laws and court cases—such as those on libel and slander—affecting the protection of the rights of the press in general and online media and independent bloggers in particular. Also highlighted will be the ethical dilemmas of modern journalism, ranging from when a story is “ready for print” to the use of images of people suffering.

Getting Mainstream Media Attention: How to Reach Out to Journalists [David Perlmutter, Kansas]

In an online world where hundreds of millions of people are expressing themselves through blogs, podcasts, Facebook, MySpace, YouTube and many other social media/interactive venues and technologies, how does an independent blogger stand out and be heard? Why is one blogger invited to be on “The O’Reilly Factor” or a CNN election roundup? Why does the New York Times quote one blogger over another? This session focuses on the process of branding your blog or new media platform and getting yourself and it cited, sourced, quoted, interviewed, or even placed onto other, more major corporate media. We will review the basic selection techniques of how journalists deem someone an “approved source” or expert; we discuss how bloggers can enter the Rolodex of reliable sources for major media. Second, we show ways to have blog content picked up by major media, from blasting out a press release to writing and submitting an op-ed to contacting and working with mainstream reporters on stories. Finally, we will outline the ethical issues that affect how your blog is perceived by mainstream media.


David D. Perlmutter, Ph.D.


School of Journalism & Mass Communications

University of Kansas

Dole Building–1000 Sunnyside Ave., Room 2064

Lawrence, KS 66045-7555

Phone: 785.864.7635

Fax: 785.864.0614



STEPHEN J. BERRY, a Pulitzer Prize-winning former reporter, is an associate professor of journalism at the University of Iowa, where he specializes in investigative reporting. He recently completed a stint as coordinator of the basic journalistic reporting program and taught a section in it for four years.

His book, Watchdog Journalism: The Art of Investigative Reporting [Oxford University Press], is scheduled for release July 2008.

Before entering academia in 2003, Berry was a journalist for 33 years, having worked last at the Los Angeles Times. While at The Orlando Sentinel, he and a colleague won the 1993 Pulitzer Prize for investigative reporting. He has won numerous other honors for investigative and daily reporting, including the Associated Press Newspaper Executive Council Award for public service; the Benjamin Fine award for education reporting; the Los Angeles Times’ Top of the Times Award, one of its Pulitzer nominations and its Editor and Publisher Prize; Society of Professional Journalists Award [Atlanta Chapter]; and others. His projects have examined race relations, the criminal justice system, police abuse of power, school district merger, medical malpractice, stock-car racing safety, guns, government and illegal drugs. More recently he has published “Reclaiming Objectivity” and “CBS News Lets the Pentagon Taint its News Process” in Nieman Reports.

He holds an M.A. in American history from the University of North Carolina at Greensboro.

JAY PERKINS is an associate professor at the Manship School of Mass Communication, Louisiana State University. He specializes in teaching students how to find and use governmental documents and how to cross-check Internet sources. He has taught investigative, governmental and computer-assisted reporting classes at LSU for the past 25 years. He also teaches classes in the summer in the United Kingdom, has conducted seminars for reporters in Zambia twice, and frequently lectures on using Internet databases and sources to foreign journalists who are visiting the States on sponsored tours. Prior to coming to LSU, he was a political reporter in Washington, D.C., for the Associated Press.

DAVID D. PERLMUTTER is a professor at the William Allen White School of Journalism & Mass Communications, University of Kansas. He received his BA and MA from the University of Pennsylvania and his Ph.D. from the University of Minnesota. He has served as a Board member of the American Association of Political Consultants and now sits on the National Law Enforcement Museum Advisory Committee for its Media Exhibit. A documentary photographer, he is the author or editor of seven books on political communication and persuasion: Photojournalism and Foreign Policy: Framing Icons of Outrage in International Crises (Praeger, 1998); Visions of War: Picturing Warfare from the Stone Age to the Cyberage (St. Martin’s, 1999); (ed.) The Manship School Guide to Political Communication (LSU Press, 1999); Policing the Media: Street Cops and Public Perceptions of Law Enforcement (Sage, 2000); Picturing China in the American Press: The Visual Portrayal of Sino-American Relations in Time Magazine, 1949-1973 (Rowman & Littlefield, 2007); (ed., with John Hamilton) From Pigeons to News Portals: Foreign Reporting and the Challenge of New Technology (LSU Press, 2007), and Blogwars: The New Political Battleground (Oxford, 2008). He has also written several dozen research articles for academic journals as well as over 150 essays for U.S. and international newspapers and magazines. He writes a regular column, “P&T Confidential,” for the
Chronicle of Higher Education. He has been interviewed by most major news networks and newspapers, from the New York Times to CNN and ABC and, most recently, The Daily Show. He is editor of the blog of the Robert J. Dole Institute of Politics at the University of Kansas (http://www.doleinstituteblog.org/) and his own blog about online politics, http://policybyblog.squarespace.com/.

Nina Yablok has been practicing business law for 32 years. She advised her first online client, the owner of one of Compuserve in 1994. She is a former member of the California State Bar Association‚ Business Law Section and currently serves as Legal Council for Pajamas Media.

Dr. Trades in Medical Practice for Blog


Doctor Arnold Kim better know as the publisher of super blog Mac Rumors has just quit the medical gig to become a full time blogger.

From the New York Times:

Dr. Kim’s Web site now attracts more than 4.4 million people and 40 million page views a month, according to Quantcast, making it one of the most popular technology Web sites.

It is enough to make Dr. Kim hang up his stethoscope. This month he stopped practicing medicine and started blogging full time.

“In some ways I’ve neglected the site for so long,” he said in a telephone interview. “Now that I actually have a chance to work on it full time, there’s a good chance it can grow more.”

Does he make more blogging than he did as a doctor?

Not sure but he certainly makes enough to be able forgo his doctors salary and still cover his bills.

Just the latest example that if you work hard, and have good content you can make a living blogging.

Milblog Panels At BlogWorld Announced


If you want to see some of the most amazing bloggers in the world then you need to attend one of these sessions. For those who don’t know Milblogs are published by active duty servicemen, veterans, and their loved ones at home.

Not only do these amazing individuals willingly give their service to and sacrifice their own personal advancement for our country they take the time to tell us about their experiences.

If you want to know what is really going on on the ground in places like Iraq and Afghanistan read Milblogs. If you want to learn the kinds of sacrifices family members make while their loved ones are serving far from home, read Milblogs. If you want to be inspired by the best our country has to offer, read Milblogs. If you to read raw emotion that will make you mad, laugh and cry sometimes all in a single post, then you should be reading Milblogs.

More than anything don’t forget to comment and thank them for their service.

With that said three of the Milblog panels happening at BlogWorld this year have just been announced. Here they are.
Continue Reading

Its a Phone!


Robert Scoble Sums up all of the insanity of this ridiculous iPhone fever in this one paragraph:

After playing with it today I’ve got to agree. This is the company that can give you a crappy camera. No video. Charge you more than other devices. Make you wait hours in line. Take hours to get your credit card approved, your iPhones activated. And, at the end of it all, make you feel good.


Talk about drinking the Kool aid. I have to wonder if Steve jobs wrapped a turd in a shiny box with the apple logo on it how many fan boys would stand in line to buy one.

Paid Content Latest Blog to be Bought By Old Media


The Trend continues. Kara Swisher has the scoop.

In what will be seen as a new media coup, sources tell BoomTown that Britain’s Guardian Media Group is set to announce this morning that it will buy the company that runs the high-profile digital media news site paidContent for a price “north of $30 million.”

More and more Old Media is deciding it wants to be in the New Media business. Remember the recent $25 million dollar purchase of ARS Technica by Conde Nast.

BlogWorld Radio July 11 2008 With Jason Falls


Join Jim Turner and me today for BlogWorld Radio at Noon Pacific Time. Our guest will be Jason Falls from Social Media Explorer

Jason will be speaking at BlogWorld this year on several topics including the relationship between bloggers and PR people (boo hiss). Just kidding we love PR people at least the good ones. Jason has a good perspective on this being that he is on both sides of the fence.

So we will be talking about that and some of the social media stuff  Jason is doing with one of hi clients Jim Beam.

You can call in and talk to Jason by dialing 646.716.7047.

What Do Loren Feldman and Don Imus Have in Common?


More and more we see new media imitating old media which is yet another sign of new media’s inevitable move toward the mainstream. In this case Loren Feldman the popular and controversial video blogger has just lost a distribution deal with Verizon Mobile due to a series of videos he created back in 2007 called Tech****.

This offended and crossed the bounds of socially acceptable humor for many, including Sheegeeks publisher Corvida. She explains in a post today that as a Verizon customer she could not sit by when she heard about Feldman’s deal with Verizon.

For his part back at the conclusion of the series Feldman posted a seven minute rant explaining the entire series was an experiment and demonstration of some sort. He also explains that the first video in the series referenced Jews not African Americans.

So what do Loren Feldman and Don Imus have in common?

Something they said on air (the Internet in Feldman’s case) has cost them money. The comparisons end there.

To be honest I never watched the series in full until this morning. It is pretty clear the entire thing was an orchestrated controversy. But what exactly was the point? To drive page views? To prove that other people are really racists pretending not to be? To prove that just about anyone can create a viral effect and blog storm with a little forethought? Or just a very smart guy trying to be funny and knowing full well that some people would be offended by his humor?

Feldman is without a doubt the new media equivalent of Howard Stern. Hilliarious and loved by some even though they feel he steps over the line at times and reviled and without social redemption by others.

Comparisons to Imus are lazy. Imus says stupid and offensive things unintentionally. Stern and Feldman know exactly what he they are saying and pull the puppet strings of their fans as well as detractors.

It is far too soon to dub Loren a comic genius ala Lenny Bruce, George Carlin or Howard Stern but he is crazy like a fox.

So what do you say is Feldman a small minded racist or The King of all New Media?

More on this story at Techmeme.

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