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Southwest Airlines BlogWorld Caption Contest a Big Hit


When we talked to our friends at Southwest Airlines about becoming the “Official Airline of BlogWorld & New Media Expo” we suggested we do something fun. While brainstorming we came up with the idea of a caption contest where Southwest fans could post their suggested caption for a photo of Southwest’s choosing. Then other folks could come and vote on their favorites and against the captions they didn’t like. The winner would receive free airfare from Southwest Airlines, Three nights free hotel stay from the MGM Grand and free registration to BlogWorld.

One of our challenges was putting together the contest quickly and setting up a voting system. Then it hit us, one of our exhibitors Spigit did exactly that.

We called them up and asked them if they could/ would like to do it. They said no problem and in about three days they had everything built. After clearing Southwest’s legal department the contest was announced on Oct 19th and ran until yesterday the 26th.

After 800 posts and almost 24,00 views in seven days on the contest site, and 42 comments on the Southwest blog I would say it was a pretty big hit.

The winner will be officially announced on Monday but I think if you take a look at the contest site it kind of gives it away.

Thanks to Paula, Brian and the Southwest Airlines team for just being the fun folks they are, Padmanabh and his team at Spigit for creating a great contest site on such short notice, to all the bloggers out there who helped spread the word about the contest and to everyone who voted and participated.

See you all in Vegas in a couple weeks and I hope you are all flying my favorite airline Southwest.

Blog on!
Rick Calvert
CEO & Co-founder
BlogWorld & New Media Expo


  • Douglas Karr

    It is/was a great interactive marketing effort! Especially for all of us that can’t afford the tickets right now. 🙂


  • manas

    Hello dear I found it very attractive,and I am very much fond to be a member of it.But Didnt complete.I have registered but dont get all the details what to do.Pls suggest me.Thanks.

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