Man, I shouldn’t have taken such a long brain break! So I’m sitting on the floor. There are free seats, but they are in the middle of rows. Ugh. Basic intros right now …
Moving from 1.0 to 2.0- Philosophies and Structures for Change …
First panel question: What do you think of when you think of Web 2.0 …
Designers and engineers as natural disrupters. Totally. You always try to push and do things better.
Jeremiah … on Hitachi. Ask for permission rather than forgiveness.
Lionel Menchaca of Dell … IdeaStorm, letting the userbase suggest idea. Common ones bubble to the top. Then these get reviewed and vetted every week. One of the big things to come out of it: Users want Linux on their machines. There is a business case. Users want machines with Linux on them at shipping. Talk about a 2.0 move forward. A big company listening.
What’s different now that the standard marketing message? Loss of control. Totally. Either ride the wave or drown. Less control, and allow it to happen, you gain credibility. Yes. True. Engage, discuss, invite the outside in … then you get people who might even be able to learn something to make your business better.
Wow I had no idea that Dell blogged the whole battery debacle and used tags to track the conversations! That’s involved!
Jeremiah, you’ll have to be an educator, evangelist, within a company to help nurture the process along. Which is very true, as is Jeremiah’s statement that often evangelists don’t get followers so you have to look behind to (to make sure you’re just not walking along talking to yourself). Perfect analogy and quote.
To have a successful revolution, you need a genius, a supporter of the genius, and someone who can explain it all. Kind of like Jim and I. Sometimes he needs to translate what I’m saying into “normal person” language. Well. It doesn’t happen often, but it’s true. And I’m not saying I’m the genius, but it is true, often the people who think the amazing deep thoughts, aren’t easily understood.
Ah the sociology of language … again it’s the explanation of something and the words used are key to acceptance and adoption. Okay maybe that’s extreme, but anyway, chew on that for a bit.
Jeffrey Veen of Google … the challenge of getting people who have time to work on it. And, related to above, how you frame an idea is very important to how it will be accepted by a given group (finance, corporate, techies).
Technology is not a solution to all problems, but…
How do you get attention … when stuff is so cheap? Yeah … you sneak it in! Then the downside is that you can have a fragmented infrastructure.
As a sum up, this was an interesting panel with some good perspectives on the whole transitions within big companies. Ah the fragmented evolution idea … innovation occurs in fits, starts, and spikes. One little thing can spark tons of amazing ideas and new ways of working and doing. My own thought on this is also don’t be afraid of your users using your product in a new way that you haven’t thought of before!
Just a little update here. The BLaugh cartoon just fits with this post … you’ll understand: