While I wouldn’t call it standing room only, people are standing and sitting along the walls in what is by far the busiest session so far of the Web 2.0 conference (Blogs, Chat Rooms, Wikis, Oh My! The Yellow Brick Road to Online Market Intelligence). . As Tris said there is a lot of fundamental stuff in the presentation but the important point is most of the world is just starting to learn about the fundamentals of new media.
five minutes into the session staff began adding chairs to the room.
As I keep telling my blogger friends, new media is just beginning to become mainstream. This has moved beyond the early adopters who love to use new technology to gain a competitive advantage. This room is full of business people who are afraid of being left behind.