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Edelman who hasn’t always nailed the nuances of acceptable social media practices has just introduced an online Social media press release tool.

Steve Rubel had this to say:

My colleague Phil Gomes has been hard at work redefining what a press release should look like in a two-way world. We launched our first iteration yesterday. It basically breaks down a press release into its core parts, leaving it up to you – the journalist (citizen or pro) – to decide how it should be put together. Most importantly, every press release gets feeds, tags, del.icio.us/digg buttons, trackbacks and comments.

If you take a look at the comments on our first release, you’ll notice that some of our harshest critics are there commenting. This is what the two-way world is all about. Put ideas out there and then engage the community in a conversation.

More important than how are their clients going to react to this is how is the blogosphere going to react. So far It seems mixed but on the positive side.
Deep Jive interests:

Now this template seems like a great cheat sheet if you were a PR guy who doesn’t know a thing about social media. Having said that, I think that the template, like all cheet sheets, are dangerous if you don’t know what you’re doing. Quite frankly, it could be a disaster.


The whole thing’s a good idea, but it doesn’t appear to be as well-executed as it could be: most noticeable for me was the fact that there’s a lot of whitespace and consequently a lot of scrolling involved. Nevertheless, there’s very little doubt that push-button, Web-based press release generators–whether StoryCrafter or some similar tool that’s yet to be created–certainly have a place in the world of rich media, social media, new media, or whatever you want to call it.

The Bivings Report:

Today Steve Rubel unveils Edelman’s take on the social news release, Storycrafter (note lots and lots of others are doing similar work). I like it. I’d rather get something like this than an old fashioned press release.

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