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9 Brilliant Bloggers Talk About Video Podcasting

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Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Video Podcasting

Lots of people are blogging. More and more people are podcasting. But video? There are still relatively few people consistently producing quality video content. If you’re already a podcaster or thinking about starting a podcast, consider a video element. Video podcasting isn’t much different from audio podcasting, and adding this visual element can open you to a world of new listeners.

We covered video podcasting in the past on this blog after Perry Lawrence presented a session on this topic at one of our past events. But for even more knowledge, check out what the brilliant bloggers (and podcasters) below have to say about video podcasting.

Brilliant Blogger of the Week:

ryan matthew Five Tips for Professional Video Podcasting by Ryan Matthew Pierson

I like this post because it is a great overview of video podcasting for beginners, and also includes some tips for more experienced podcasters.

He writes, “After seeing several professional YouTube talents hit the big time, you may have considered creating your own video podcast (or vlog) in an effort to stake your own claim in the world of Internet television. You may have a brilliant concept and have tried your hand at shooting video and editing. You’re pretty set, right?” Ryan then goes on to cover tips you may not have previously considered, such has working with a co-host and hiring an editor.

Check out the post, then don’t forget to follow Ryan on Twitter at @FrugalGeek.

Even More Brilliant Advice:

Did I miss your post or a post by someone you know about video podcasting? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic: Writing Persuasive Content

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

The Only Four Things Your Really Need to Start Video Podcasting

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At NMX 2013, Perry Lawrence gave a great presentation on how to get started video podcasting. When you break it down, there are only four things you really need to begin:

  1. An Idea
  2. The Desire
  3. A Budget
  4. Discipline

Let’s take a close look at these four necessities to help you on the road to video podcasting.

An Idea

Every business online starts with a good idea. Your idea needs to be something you feel passionate about, especially if you’re creating a weekly podcast, but it also needs to be an idea that has the opportunity for a community.

In other words, pick a niche. You don’t want to go too broad, as it will be extremely hard to compete with established names if your podcast is simply about all things tech, for example, but you also don’t want to go too narrow, since it will be hard to find an audience that way.

Along with choosing the topic matter, your idea also should include a way to present that topic matter in a fresh way. Will your podcast present the news in a humorous way? Will your podcast feature new guests every week to talk about the topic? Will your podcast be politically slanted? Think outside the box and try to come up with an idea for your podcast that your target audience can’t get elsewhere.

The Desire

Do you really want to start a video podcast? No, really. Ask yourself this question. Because video podcasting takes both time and money. Don’t do it because you think you have to.

And don’t do it because you think it will make you money. Any video series or podcast can make you money, but this isn’t going to happen right away, and the time you put into it is likely going to far exceed the time you should be putting into it based on your income. Do if for the love first, the money second.

A Budget

You don’t need a million-dollar budget, but you do need a budget. If your budget means recording videos on your iPhone from your home office, that’s okay. If it means getting the latest and best video equipment money can buy and converting your guest bedroom into a studio, that’s okay too. But you need to set a budget and stick to it.

Video podcasting isn’t cheap. You need mics, cameras, editing software, and more. If you plan to podcast at events, you’ll need a kit for the road, and you may also want to invest invest in professional lighting, new clothing, backdrops, and other things that will make you look good on camera.

Don’t forget a budget for travel, hosting, and other miscellaneous costs.

The bigger your budget, obviously, the better the final product will be. However, don’t let finances keep you from getting started. Like I said, you can get started simply shooting with an iPhone and doing most of the work yourself.

Discipline

Lastly, you need discipline. Don’t start video podcasting unless you can commit to recording every single week for at least three months. You also need to set aside time for editing, uploading, and promoting.

If you aren’t consistent, your audience won’t be consistent either. Doing this for fun? Have at it! Post once a month or even just once a year in that case. But if you actually want to build a following and maybe even make a little money at this, you have to have the discipline to podcast regularly and release new episodes on a regular basis.

Perry’s session at NMX 2013 of course covered many other tips on getting started video podcasting, including what kind of equipment to buy, how to set up shots for the best lighting, what to shoot, and what editing and distribution tools you’ll need. For more information or to get access to Perry’s session, check out NMX University today!

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