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Technorati Employee Tracy Williams is Missing

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Update: A reader let me know (thank you David), that Tracy Williams has been found at a local hospital alive and safe. Thank you to everyone who helped spread the word.

I woke up this morning to discover a news story on the disappearance of Technorati employee Tracy Williams (pictured to the right).

The company is asking everyone to help spread the word, whether it be through a tweet, Facebook status, blog post or by liking the Missing – Tracy Williams Facebook page.

Tracy Williams went missing on November 2, 2011 at the Whitehorse Bar located in San Francisco. She was there with colleagues from Technorati Media, who after going outside for a smoke, came back in to find Tracy no longer at the bar. After leaving the bar, they believe Tracy texted a friend to let them know she was heading home.

On Thursday, November 3rd, Tracy did not show up for work and everyone is very concerned.

A description of Tracy Williams:

Tracy is 40 years old, dark wavy hair that she usually wears back in a ponytail, prominent freckles on her face, brown eyes, light brown skin, athletic build, 5’8 inches tall, approximately 135 pounds and was wearing blue jeans, a black hoodie and carrying a small bag.

Technorati is updating the story on their blog. They are still looking for anyone who has any information about Tracy’s disappearance.

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Technorati’s State of the Blogosphere 2011

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Technorati’s annual State of the Blogosphere report was being unveiled at BlogWorld 2011 right now! We’re live-blogged the event, as stats were announced by Technorati Media CEO, Shani Higgins (along with host Mitch Joel from Six Pixels of Separation and Mikal Belicove from Entrepreneur Magazine). Thanks to everyone who came to #BWELA…if you weren’t there, here are the important points:

  • 4,114 bloggers were surveyed by Penn Schoen Berland, 1,231 consumers were surveyed by Crowd Source, and for the first time, 111 senior level agency and brand markets were interviewed, with more interviews to come.
  • 61% of bloggers are hobbyists.
  • 59% are male (down from 64%)
  • Bloggers are educated and affluent – about 79% have college degrees.
  • Bloggers have an average of three blogs.
  • 80% have been blogging for 2+years and 50% have been blogging 4+ years.
  • Bloggers measure success first and foremost by personal satisfaction (61%). Most blog to share their expertise with others (70%).
  • 66% of professional bloggers use Google+ (59% of all bloggers use it).
  • Probloggers use Twitter more than Facebook, but both are popular.
  • The average blogger has 847 followers on bloggers (probloggers have more).
  • 75% of probloggers and 50% of all bloggers have separate Facebook accounts for their blogs.
  • Only about 13% of bloggers syndicate on Google+.
  • LinkedIn, YouTube, Flickr, Stumble Upon, Del.isio.is, Picasa, Foursquare, Tumblr, and Digg are the next most popular social networks (in that order).
  • Twitter drive the most traffic overall, though Facebook drives the most social media traffic. (Tagging your blog posts and commenting for reciprocity are also high traffic drivers.)
  • The top tools for bloggers are: social sharing widgets, built-in syndication, providing site search on your blog, video hosting sites, widgets from other sites, trackbacks, photo hosting, and commenting systems beyond the traditional blog platform system).
  • Blogs outpaced other media for inspiration, product information, and opinion. They won out over traditional media in all categories except news information.
  • Consumers still trust convos with friends and family first. Friends of Facebook come second.
  • The number one influence for bloggers is other bloggers (68%). This is a huge jump from only 30% in 2010.
  • 2/3 of bloggers blog about brands. 1/3 post brand/product reviews and 1/3 post about everyday experiences in stores or with customer care.
  • 1/3 of pros publish product reviews once a week or more.
  • 2/3 of pros are approached 8 times a week by brands.
  • It is very important for bloggers to choose advertising that aligns with their values. This is up from 10% last year.
  • Last year, 33% of bloggers encouraged readers to boycott brands. This year, that number was 25%.
  • The biggest complaint with brands was that 60% of bloggers say they are treated less professionally by brands than traditional media is being treated.
  • Only 15% of bloggers characterize their interactions with brands as very favorable.
  • Less than 25% say brands provide value or are knowledgeable about their brands.
  • 86% of bloggers disclose when a post was sponsored or paid. 58% disclose when they receive a product for review. (Alarming, since the FTC now requires disclosure.)
  • The majority of brand social media professionals have only been using social media for 1-2 years. 34% have their own blogs.
  • Brands most commonly measure success on social media with followers, friends, likes, and social sharing.
  • Some of the biggest changes brands saw in 2011 were that individuals trust bloggers, the subject matter needs to fit the brand, and it’s about building small pieces of content to entertain. In the future, they see that social media is a campaign leader, not just a supporter.
  • 4% of bloggers and 37% of full time pros say that blogging is their primary source of income. 14% receive a salary for blogger.
  • Only about 6% of bloggers write sponsored posts, but most make less than $50 per post.
  • Only about 1/4 are blogging weekly or more. Most can’t quit their day job (yet).

Head to Technorati to read the entire State of the Blogosphere report. And don’t forget, you can check out the BlogWorld virtual ticket to get the entire presentation and listen to all of the other awesome new media sessions at BlogWorld.

Technorati State of the Blogosphere 2008 Now Available Online

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BlogWorld attendees were first to see this data courtesy of Technorati’s CEO Richard Jalichandra who opened the 2008 BlogWorld & New Media Expo with the highlights of this report. Today Technorati has released part 1 of 4 of the complete report.  Three more segments will be released this week.

My biggest take away from this report?

More bloggers are able to make money from their efforts. As the medium builds in readership

Blogs are Profitable

The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. Note: median investment and revenue (which is listed below) is significantly lower. They are also earning CPMs.

Bloggers are sophisticated in using self serve tools for search, display, and affiliate advertising, and are increasingly turning to ad and blog networks. Many bloggers without advertising may consider it when their blogs grow – the inability to set up advertising will not be a factor.

I think this is what Technorati means by the medium going mainstream. Obviously we agree here at BlogWorld.

One of the smartest social media experts I know Marshall Kirkpatrick doesn’t.

Erick Shonfeld at Techcrunch doesn’t believe the self reported earnings from bloggers:

The $6,000 a year I can believe. The $75,000 figure is harder to swallow, especially with only 100,000 visitors a month. But directionally there is no doubt that blogs are bringing in more cash.

I am not statistician but maybe serious bloggers who earn income are more likely to respond to the survey?

More thoughts at CNET, Mashable, VentureBeat, A VC,

CEO of Technorati Richard Jalichandra will Keynote

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If you are going to be attending the Blog World Expo you won’t want to miss the keynote from one of the most influential and authoritative voices on the internet today.

Richard Jalichandra, the CEO of Technorati will be joining our great line up of speakers to keynote at the Blog World Expo.  Richard is going to discuss the state of the blogosphere from Technorati’s latest report. Richard is going to explore issues such as:

  • who are the bloggers today?
  • why do they blog?
  • where are people blogging from?
  • what are the motivations for blogging?
  • what are the industry trends and how are they chaning?

Richard is also going to discuss how blogging is shifting traditonal media and business communication to allow people to build relationships, communicate, and interact with one another.

As many of you know Technorati is considered to be an authority for measuring the pulse on the new media industry and we are very excited to have the Richard keynote.  We hope you can all join us!

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