Do you participate in #blogchat? Every week, this weekly discussion on Twitter focuses on a specific topic and bloggers everywhere are invited to join in. Because I often have more to say than what will fit in 140 characters, every Sunday night (or Monday morning), I post about some of the most interesting #blogchat tweets. Join the conversation by commenting below.
(Still confused? Read more about #blogchat here.)
This Week’s Theme: How to Write for Multiple Blogs (w/ co-host Liz Strauss)
The topic of writing for multiple blogs is one near and dear to my heart, since, like this week’s co-host Liz Strauss, I also write for multiple blogs. When I’m not here at BlogWorld, I also blog on my own career nonsense blog, write for JobMonkey, and even run an anonymous blog. Oh, and I co-founded a video game blog, have previously worked at three different blogs for b5Media, and help Consumer Media Network with guest posting. You might say I’m addicted to blogging. I love it!
Anyway, I wasn’t able to be super active at #blogchat this week due to other responsibilities, but I wanted to make sure to make note of some of the wisdom coming from the mouth of Liz Strauss, who I consider to be one of the indisputable queens of the blogging world. Here’s one of the tweets I loved from tonight:
@lizstrauss: How can I tell when it is time to start a new blog? When you want to write to a new audience or write something new!
As someone who has written for a number of blogs over the years, Liz’s advice makes a lot of sense to me because I think people hold on to a single blog for too long sometimes. Often, it makes sense to have more than one blog.
The key phrase here is “new audience.” It’s kind of a no-brainer that you should probably start a new blog if you currently write about celebrities and also want to write about gardening. Sometimes, though, your topic doesn’t change much, but you’re not connecting with your audience because you’re trying to please too many people.
For example, let’s say you write about Twitter. Other bloggers who are learning to use Twitter have different needs than small business owners who are learning to use Twitter. There might be some overlap, but a lot of your content will be irrelevant to half of your readers if you’re trying to blog for both of these groups of people.
Instead, it might make sense to think about running two different blogs – Twitter for bloggers and Twitter for small business owners – or to just focus on a single group and continue running one blog. You’ll cut your audience in half, but you’ll be more relevant to every reader with every post – and that’s a good thing, much better than have a broad audience who only cares about half (or even less) of you content.
Of course, you do want to make sure that your blogs are very distinct. Just like you don’t want to be blogging about two different subjects at the same blog, you also don’t want to be sending readers to multiple locations to read your posts. If you’re going to run multiple blogs, they need to be distinctly different if not in niche, in audience/tone/content.
Starting a new blog is scary, but don’t be too afraid to consider it. Yes, running more than one blog is a lot of work, but it isn’t as daunting of a task as you may think to add another blog to the party. Proceed with caution – but proceed. Having a second blog if you’re passionate about sharing your thoughts and experience about a topic might be one of the best decisions you ever made.
And remember, you can always close a blog if you find it to be too much work or it is otherwise not working out…but until you try, you’ll never know!
This was a #blogchat that I was sad to miss. Here are some other great pieces of advice from Liz throughout the night that I wanted to highlight:
- “Collect ideas at one sitting. Write at another. Start blog posts that are unfinished so you can pick them up later.”
- “Invite folks who leave great comments to write on that subject for your blog.”
- “Your authentic voice might reflect the audience. We speak differently for CEOs than for teachers or accountants.”
- “Blog your experiences not just information. Tell what YOU found interesting about the topic.”
- “We compete with 200 billion blogs for visibility. A clear niche is important. For 2+ blogs, defining the difference is crucial.”
- “Information is everywhere. You are the difference. People read your blog for you. Be there!”
If you were at #blogchat, I’d love to know your favorite tweets from the night too, both from Liz and from other tweeters of the night!