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Amy Jo Martin Speaks about Social Communication at NMX 2013

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Amy Jo Martin, author, speaker, founder, CEO of Digital Royalty shares how to tap into your inner renegade and bring innovation into your daily life. She explores how social media gives every human the power to make positive change. We had the pleasure of seeing Amy Jo’s keynote today at NMX 2013. Here are some of the best quotes and stories from her talk:

  • “Humans communicate with humans. Not logos.”

If you aren’t introducing the people behind the brand, you’re missing out on an opportunity to connect with your audience. People don’t respond to the faceless corporate branding that so many are guilty of doing online. They want to talk to individuals. A great example is Dana White (from UFC), whose Twitter blunder turned into constant communication with UFC fans, which has since expanded to all UFC fighters.

  • “The goal to to connect with people who believe what you believe.”

Who is your target audience? It’s a great question to ask before you start marketing online. You want to connect with quality people who really “get” you and your brand, rather than going for quantity.

  • “[Social media] is a dialogue, not a monologue.”

Broadcasting a message just doesn’t work. You have to be social. This makes you instantly more credible, since you’re now an authentic person. A great example of this that Amy Jo gave was Shaquille O’Neal, who created “random acts of Shaq-ness” to prove to Twitter followers that he really was the person tweeting.

  • “Deliver value when, where, and how your audience want to receive it.”

You don’t get to decide where your audience lives online. Find where they hang out instead of using the platforms you want to be using. For example, even if you love Twitter, if your primary target market is more active on Facebook, that’s where you need to be.

  • “Everything is trackable online… everything’s accountable.”

If you aren’t tracking what’s working online, it’s hard to be successful. The good news is that today, there are plenty of ways to track your online efforts, so there’s no excuse to not set this up so you can find out which of your activities are most beneficial.

This just scratches the surface of what Amy Jo spoke about at her keynote. Did you know that all of our keynotes are being live-streamed and archived? Head over to  NMX University to see our keynotes and additional bonus content live from the show.

About Amy Jo:

Amy Jo founded Digital Royalty three years ago to help companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe. Clients include: Shaquille O’Neal, FOX Sports, Nike, The X-Factor, Chicago White Sox, UFC, Dwayne “The Rock” Johnson, Los Angeles Kings, Tony Hsieh CEO of Zappos.com and more. In addition, Digital Royalty provides customized social media education programs through Digital Royalty University. Amy and Digital Royalty have been featured in top-tier media outlets including Vanity Fair, TIME, Forbes, The New York Times, Fast Company, ESPN SportsCenter, USA Today, MSNBC and Newsweek.

Amy Jo herself has nearly 1.3 million Twitter followers @AmyJoMartin and she travels the world to speak about the latest trends in social media, how to monetize various social platforms, and how to successfully build a personal brand by utilizing social media.

Did These Top Five 2012 New Media Predictions Come True?

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As 2012 comes to a close, I think we can call the biggest prediction (that the world would end) a bust. But what about predictions about blogging, social networking, and other parts of the new media world? Let’s take a look at 2012 predictions and whether or not they came true.

Prediction #1: Photo and video social networks will blossom

Who said it? Jay Baer (who will be speaking at NMX 2013)

Where he said it: this post from Social Media Examiner

Did it come true: Yes

I think we can all agree that Jay was right on the money with this prediction. During 2012, both Pinterest and Instagram grew rapidly, and more and more people started experimenting with creating videos to publish online. Even on established social networks like Facebook, we saw a boost in people using images and video.

The post on Social Media Examiner contains a number of 2012 predictions, as well; some right on the money and others a little off the mark.

Prediction #2: Social television converging with traditional television

Who said it: Elise Moreau

Where she said it: an About.com blog post

Did it come true: Somewhat

While some of her other predictions definitely came true, I think this one is a little farther from what really happened. Social television is still lagging a bit, though it is definitely growing. What we are seeing are apps and websites like Get Glue expanding rapidly, but we still aren’t seeing widespread adoption of smart TVs. Second screen apps like those offered by AMC are also growing, and according to reports, more people are using tablets, computers, and smartphones to browse while watching TV.

So, I’ll say that this prediction came true…somewhat. But I think we still have a pretty far way to go when it comes to social television.

Prediction #3: Google+ becoming a force in 2012

Who said it: Content Marketing Institute

Where it was said: their 2012 predictions slide show

Did it come true: No

It’s not like nobody uses Google+. In fact, lots of people use Google+. But a force? No way. There’s little mainstream adoption; people have stuck to Facebook for the most part. But having a Google+ profile does have other benefits. Namely, Google has remained a search engine powerhouse, so Google+ posts regularly show up in search results. The information you provide also helps Google connect the dots to figure out who you are.

You can definitely be successful on Google+, though. Amanda Blain is going to speak at NMX 2013 about this very topic, in fact. It’s quite a stretch to call this network a force, though.

Prediction #4: Every brand becoming social

Who said it: Eric Wheeler

Where he said it: a blog post for Venture Beat

Did it come true? Yes (for the most part)

While there might be a few holdouts, it’s rare to find a brand that doesn’t have at least one social profile (usually Facebook), and many are on several networks. One of the other points he makes is that social data will become more important to brands, and I definitely think this has come true. While in the past, companies were using social media just because they “had” to, the question today on everyone’s mind is, “Why?” Brands want to see ROI, and without data, it’s impossible to show that.

Prediction #5: Social sharing options everywhere

Who said it: David Armano

Where he said it: a blog post for Harvard Business Review

Did it come true: Yes

It seems like I can’t do anything online without an option popping up inviting me to share. Buy this product? Share it. Sign up for an account? Share it. I’m waiting for the days when they start asking us to share that we’ve just shared something!

But all joking aside, I like it that the Internet is becoming more social. Writes David, “We probably don’t know what we are willing to share until we see the option to do it.” How true is that? I find social sharing notices helpful as reminders to share my activities when they might interest others.

Did you make any social media predictions for 2012? Did they come true or were you surprised? Leave a comment below!

How to Turn Social into Sales with Ann Handley

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One of the biggest frustrations for businesses is turning all of their online activities into actual sales. You can have 50,000 Twitter followers and post to your blog three times a day, but if doing these things isn’t ultimately leading to customers, you might as well be banging your head against the wall.

In this video, NMX speaker Ann Handley from MarketingProfs talks about this very problem. How do you turn social into sales?

[youtube]http://youtu.be/g1VRExiBb04[/youtube]

To add to Ann’s great advice, I would also say this: Before you decide there’s no ROI in what you’re doing, make sure you’re measuring ROI correctly. If you’re using traditional techniques, you might not see great numbers, but that might mean you’re looking at the wrong stats.

For example, if only one person bought something after posting about a sale on Facebook, the ROI isn’t looking so hot. But if 500 people became aware of your brand due to others sharing about your sale, and even just 10% of them become future customers, suddenly Facebook’s ROI looks a lot better.

At the same time, make sure you’re not reporting stats with a spin just to convince yourself that there’s a good ROI of your online activities. Using the same example, if you made 50 sales after posting about something on Facebook, that might be look good at first, but if the majority of those sales were people who were already your customers and would have purchased something anyway, regardless of your Facebook posting activities, the numbers suddenly don’t look so hot.

So measure, measure, measure…and always make sure you’re measuring the right things and analyzing the numbers properly.

If you think Ann Handley is one smart cookie just like I do, don’t miss her live on stage at NMX in Vegas this January! Check out Ann and all of the other BusinessNext speakers here.

Our Best Information Source? UFC’s Dana White Says Social Media

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“Overall, I think it’s going to keep becoming a bigger and bigger part of what everyone does. As big as it is already, more and more people will just keep getting on board. Ever since I’ve been on Twitter, my number of followers has kept going up and up. Social media is just the best way to give and receive information today. “

This past week, BusinessNext keynoter and Ultimate Fighting Championship President Dana White was featured in an interview with Mashable. With over 2.3 million Twitter followers, as well as active presences on other social networks like YouTube, Dana is a social media leader in the sports industry. In fact, the success of the UFC in recent years is due in part to the activity of the organization and and its athletes on social networks.

So is Dana correct? Is social media now the best way to share information?

In some cases, I think the answer is yes. I often hear of a breaking news story on Twitter before I see it on television or even on an online news outlet. And when I want information, it is usually pretty easy to ask my followers.

But I think social media as a source of information has challenges as well. Online, people are often more concerned with being first than they are with being correct. The spread of misinformation is a problem.

I also think that while many (okay most) of us who are part of the NMX community live and breathe social media, the general public is adopting more slowly. Many of my non-work friends only check Facebook a few times a week and most do not have active Twitter, LinkedIn, or YouTube accounts.

Still, I think any organization or company leader who is not opening social media with welcome arms, as Dana is doing, is in denial about the powerful tool this has become. And, as Dana states, I do believe it will only become a bigger and bigger part of our everyday lives.

Check out the rest of Dana’s interview with Mashable, and don’t forget to snag a ticket to BusinessNext (presented by NMX) this January to see Dana speak live about social media.

3 Ways Content Creators Can Use Private Pinterest Boards

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Pinterest recently announced the introduction of private or “secret’ boards, which allow users to pin items to boards that their followers can’t see. This is a feature Pinterest users have been wanting for a long time, as it helps with planning gifts and surprise parties and pinning personal items that you might not want others to see.

If you’re using Pinterest as a marketing tool, private boards might not at first seem like a big deal. After all, why bother pinning images your followers can’t see to click on, repin, or like? But if you think outside of the box, there are a few ways bloggers (and even podcasters and video producers) can use this new Pinterest feature to create better content.

1. Sharing Content Ideas with Your Team

If you have a content team, like we do here on the NMX/BlogWorld blog, a private Pinterest board can be invaluable for sharing ideas quickly. Pinterest’s new private boards can be seen by one person initially, but you can invite others to view as well, giving you a great place to collaborate. Sharing ideas in this manner is especially easy because of Pinterest’s commenting system. Rather than a long email chain that just gets lost in the inbox shuffle anyway, keep your post concepts contained to a single board.

2. Creating Inspiration Boards for Future Posts

You can also create a private board of images that inspire your and could be good to use in future posts. Quotes, beautiful pictures, blog posts from other people, and reports can all serve as inspiration. Unlike the group post idea and collaboration board, these ideas might not be fleshed out quite yet, but that’s okay. No one can see them but you! So when writer’s block hits, head to your inspiration board to see if you can get your juices flowing.

3. Bookmarking Competitor Design Ideas

“Spying” on competitors (and I mean that in the most innocent way possible) can help you come up with new ideas for your own blog. There’s nothing wrong with drawing inspiration from others. So if you see a cool design element or notice another blogger in your niche using a cool plugin, take a screenshot and upload it to Pinterest. It’s easier (or cheaper if you hire someone) to make lots of changes at once instead of little changes here and there.

If you want even more Pinterest education, make sure to check out Debba Haupert’s Pinterest session at NMX Las Vegas!

How will you use Pinterest’s new private boards feature?

25 Brilliant Bloggers Talk About LinkedIn

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Brilliant Bloggers is a weekly series here at BlogWorld where we look at the best posts from around the web all surrounding a specific topic. Every week, we’ll feature three of the most brilliant bloggers out there, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: LinkedIn

Everyone who knows me knows that I’m a Twitter girl…but LinkedIn has a ton of potential, and I’m trying to carve out more time in my days to use it. Today, I’ve got some awesome posts to share with you about this topic. These are the posts that are helping me learn to use this network better; hopefully, they’ll help you too.

Advice from Brilliant Bloggers:

10 Powerful LinkedIn Tips by Lewis Howes

Lewis is the reigning king of LinkedIn in my book. This is just one of the many posts he’s written about the topic and if you want to learn even more about using LinkedIn, I highly recommend picking up his book or signing up for his email list at the very least. After checking out all he has to offer on his website, you can follow him on Twitter @lewishowes.

Ten Ways to Use LinkedIn by Guy Kawasaki

No matter what your background or goals, LinkedIn can work for you. As Guy shows in this awesome post, LinkedIn is one of m ost versatile social media sites out there, and you can use if for everything from helping you out from an SEO standpoint to ensuring that a job interview goes smoothly. If you’re a naysayer about LinkedIn, start here with Guy’s post. His site isn’t called How to Change the World for nothing! You can also find Guy on Twitter @guykawasaki.

LinkedIn for Bloggers – Branding, Authority, and Traffic by Kristi Hines

I love this post. Was there ever any doubt, though? It comes from Kristi Hines at Kikolani, so you know it’s going to be good. If you’re new to LinkedIn (or, like many, new to actually putting some time into using it), this is a great post for you – it gives you a step-by-step overview of how to get started. Check it out and then follow Kristi @kikolani.

Even More Brilliant Advice:

    Did I miss your post or a post by someone you know about LinkedIn? Unintentional! Help me out by leaving a comment below with the link!

    Next Week’s Topic: Sales Letters

    I’d love to include a link to your post next week – and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

    Working Social Networking: A Phone Call might be Best Results.

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    I get this conversation over email all the time:

    Hi. This is [Name]. Please call me – 555-555-5555

    Better yet, I will send an email with my phone number in the context and it will get replied with an email from them and their personal phone number. It begins to feel like a competition – who will give in and call first?

    Usually I lose that contest. And I am proud of that fact.

    I have a few rules in my life. One rule is that I don’t normally text or email past five messages (unless I know the other party cannot be called). If I get into a question – answer text or email, I would rather call and get all resolved.

    Another rule is that I don’t get rid of phone numbers. You never know when you will need to call them. If you are entered into my phone, I will keep that number as long as I can.

    Why Should You Call?

    In this day and age when we can text, Facebook, Twitter, Google+, Instant Message, Comment, Foursquare and a whole bunch of other things I cannot think of at the moment, calling seems to be a lost art. Some people seem to have a “Telephonophobia” without a “Textophobia”.

    I have worked with clients that send email and texts like no tomorrow. After 2 days (and no resolution of a problem), I called them. Within the one call, I got more information than from any text I sent.  We got the problem resolved within minutes (instead of days).

    Most important, I got praise for taking the initiative and calling them. Something that nobody else does.

    When Should you Call?

    I have changed my stature on “Call me” emails. If I have their number, I will call. If I don’t have their number, I write in this paragraph:

    I would like to talk to you over the phone. How should I get a hold of you? If you do want to contact me, my number is xxx-xxx-xxxx

    Persistence is also king in this issue. I had a client once not want to give a phone number at first, but after a while they realized I could do my job faster if we talked over the phone. We got all information resolved within minutes.

    Of course, when I say call, it can be a Skype call, an over-the-phone contact, a one-on-one Facebook call or even Google Hangout. There are also many 3rd party unified communications methods you can use.

    Calling gets less ignored than an email or Facebook message. Some people have even reduced their online time so they can get more work done. Therefore, calling may be the quickest way to resolve an issue.

    Bottom line, though – If you are not getting something resolved, try calling. If you need information now, try calling. The interaction between parties can really make your business feel a little more personable.

    Don’t put the responsibility in their lap. Take the initiative and call them. If you don’t have their number, ask for it.

    Meeting face-to-face I feel is the best way to talk. Over the phone is a decent alternative. There are instances where email is the better way to go (especially if you need recorded verification).

    U.K. Prime Minister Calling for Rioters to be Banned from Social Networks

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    U.K. Prime Minster David Cameron isn’t taking lightly the fact that London rioters sent messages and organized their efforts through social networks and the Blackberry Messenger service. In fact, he has called for rioters to be banned from social networks such as Twitter, Facebook and Blackberry Messenger and has reportedly set up meetings with the companies.


    A man walks past burned cars in Ealing, west London, after a night of rioting, Tuesday, Aug. 9, 2011. In London, groups of young people rampaged for a third straight night, setting buildings, vehicles and garbage dumps alight, looting stores and pelting police officers with bottles and fireworks into early Tuesday. The spreading disorder was an unwelcome warning of the possibility of violence during London’s 2012 Summer Olympics, less than a year away. (AP Photo/Lefteris Pitarakis)

    In a statement Facebook said, “we look forward to meeting with the Home Secretary to explain the measures we have been taking to ensure that Facebook is a safe and positive platform in the U.K. at this challenging time”.

    Twitter released a statement saying “we’d be happy to listen”, but chose to not comment further.

    The UK government is looking at the possibility of preventing suspected criminals from using social networking sites.

    Cameron said, “We are working with the Police, the intelligence services and industry to look at whether it would be right to stop people communicating via these websites and services when we know they are plotting violence, disorder and criminality”.

    This brings up some interesting issues and concerns among the public and free speech activists, as you can well imagine. Is this the same as the internet blackouts put on Egypt and Syria as some on Twitter are asking?

    Source: PC Magazine

    Image: AP

     

    32 Brilliant Bloggers Talk About Klout

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    Brilliant Bloggers is a weekly series here at BlogWorld where we look at the best posts from around the web all surrounding a specific topic. Every week, we’ll feature three of the most brilliant bloggers out there, along with a huge link of more resources where you can learn about the topic. You can see more Brilliant Blogger posts here.

    Want to be a BlogWorld Brilliant Blogger? Scroll to the end to find out how to submit your post for an upcoming edition!

    This Week’s Topic: Klout

    In case you missed it, this past weekend I posted “Klout 101: What the Heck Is It and Why Should I Care?” all about the social media influence measurer Klout. I was curious about this tool myself, since I didn’t know much about it beyond “Oh, look at my score. That’s nice.” I’m no expert, that’s for sure, but doing some research for that post and reading all of the entries and posts I found on the topic has really made me want to start using the site more often! On the other hand, there is also a downside to using Klout, so it is definitely important to think about this tool with a critical eye. If you want to learn more about Klout, the following brilliant posts are an awesome place to start!

    Advice from Brilliant Bloggers:

    Digital Influence Recalibrated, Part 1: Understanding Klout’s Measurement Spectrum by Olivier Blanchard

    This is just the first of a series of posts on The Brand Builder blog about social media influence. It’s a really thoughtful series that I highly recommend – it explains what Klout is, why is is important, and some of the problems with Klout’s system. You can follow Olivier on Twitter @thebrandbuilder.

    Klout for Business: A Sometimes Useful Metric – But an Incomplete View of Customers by Jeremiah Owyang

    I highly recommend this post for two reasons: It is a great discussion of the limitations of Klout and it includes a comment from Klout’s CEO Joe Fernandez addressing a number of the points Jeremiah made in his post. Check it out and follow him on Twitter @jowyang.

    The Klout Myth and Living Above The Influence by Dan Perez

    This post is unlike most of the others you’re read on the topic. While Klout can certainly be an important tool to use, the lessons we learn about digital influence from Klout can – and should – be applied to the more important things in life. Head to Dan’s blog to read the full post and follow him on Twitter @danperezfilms.

    BONUS POST: 16 Strategies to Win Over Online Influences Using Klout by Scott Hepburn

    Usually I only pick three brilliant bloggers to highlight, but I just couldn’t stop myself from going for a frouth this week. This post by Scott at Media Emerging is AWESOME because it explains how you can use Klout to totally rethink the way you blog. LOVE IT. Follow Scott on Twitter @scotthepburn.

    Even More Brilliant Advice:

    Did I miss your post or a post by someone you know about Klout? Unintentional! Help me out by leaving a comment below with the link!

    Next Week’s Topic: Commenting on Other Blogs

    Want your post included? Simple email me at allison@abcontentonline.com with “Brilliant Blogger Link” in the subject line. Remember, only posts about this topic will be accepted. If you have another brilliant post, save it for a topic that better fits the post! Submissions will be accepted until March 2, 2011 at noon. Deadline pass already? Head the most recent Brilliant Bloggers post to see this week’s topic. (Want to work ahead, getting ready for a future Brilliant Bloggers? Some upcoming topics include StumbleUpon, writing list posts, and getting more RSS subscribers.)

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