How Social Media hasn’t changed the World

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“to see life; to see the world; to eyewitness great events… to see things thousands of miles away… to see and be amazed; to see and be instructed… to see, and to show…” – Henry Luce, Publisher of Life Magazine This afternoon I ran across “Today in History” and found a very interesting mention that … [Read more]

What is Your Super Hero Social Networking Identity?

superherobranding

Social networking allows us to be anyone we want to be. You can setup a Twitter account within seconds, and connect with millions of users and never have to display who you actually are. Whether it be for business or pleasure, would an alter ego identity help your business or brand? Let’s take a look … [Read more]

The Step Between Friends and Customers

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When it comes to social media, we have friends whom we know personally and we have customers who we can always count on to buy our products. But how does that jump from friends to customers happen? Declan Dunn presented “How To Turn Friends Into Fans And Customers” at BlogWorld 2010, and he made some … [Read more]

Is Social Networking Killing Search Engines?

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Last week, one of the top stories from SmartBrief on Social Media was an article from the New York Times called “Search Takes a Social Turn.” The theory is that social networking sites, like Twitter, are taking traffic away from search engines because users can instead quickly poll their friends when they have a question, … [Read more]

Social Networking Fail: Price Chopper Lashes Out about Negative Tweet

Price Chopper

Some companies are doing a great job at getting involved with social networking. On Facebook, I connect with Einstein Bagels, for example, and they post coupons, poll fans, and respond to both positive and negative comments quickly. Other companies are ignoring social networking, which is definitely going to bite them in the tush in the … [Read more]

Headlines Mean Nothing If You Don’t Deliver

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This week, one of the top-clicked SmartBrief on Social Media stories was from Tim Ferriss: “How to Create Headlines That Get Retweeted.” If you haven’t yet come across Tim Ferriss, he’s the author of The 4-Hour Work Week, and while I’m pretty sure that even the best headlines won’t make it possible to work just … [Read more]

Overheard on #Blogchat: Selfish Tweeting (@MelaKamin)

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Do you participate in #blogchat? Every week, this weekly discussion on Twitter focuses on a specific topic and bloggers everywhere are invited to join in. Because I often have more to say than what will fit in 140 characters, every Sunday night, I post about some of the most interesting #blogchat tweets. Join the conversation … [Read more]

Why Facebook May Not Be King Forever

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Whether you’re a business with a blog or a blog that’s a business, if you don’t have a Facebook presence, you’re missing out on a major way to connect with readers. Right now, Facebook is king when it comes to social networking sites. Heck, even my mom knows what Facebook is, and she’s not what … [Read more]

Foursquare Check-In Campaigns: Worthwhile for Consumers?

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Earlier this month, ClickZ published “The Best and Worst Campaign Deals on Foursquare’s Turf,” featuring some of the perks of using the service to announce where you’re shopping/eating/etc. It became one of the top-clicked SmartBrief on Social Media stories last week. I’ve been a resistant Foursquare user. At first, I thought the idea was not … [Read more]

Effectively Interacting With Fans Through Social Media

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The use of social networking by professional sports teams has exploded over the last two years, and the topic has received an overwhelming amount of media attention. With an ever-increasing number of teams and athletes using social networking platforms as a tool to communicate with fans, it’s probably easier to count the number of teams … [Read more]