How Klout Helps Me Build My Brand

klout

The hullabaloo about Klout has been deafening in recent weeks. Some people are staying. Some people are going. Some people are ranting that no one cares if you’re staying or going. The debate over the value of Klout is raging. I tend to think that people are looking at this tool the wrong way. Klout’s … [Read more]

Five Ways to Troubleshoot a Social Media Marketing “Dud”

arrows missing target

Despite our best intentions, marketing – and, in particular – marketing using social media – can be like hitting a bullseye on a moving target. Platforms are constantly rising and falling in popularity, conversations are constantly changing and engagement patterns are constantly shifting. Even with a solid strategy in place before diving in, it’s not … [Read more]

Social Media and Negativity

sad clown

I’ve been having a rough week. Maybe it just seems rougher than normal since I spent much of last week with my family celebrating Thanksgiving. But in any case, today I felt the need to tweet the following message: Seriously, this week is suck on top of more suck. What gives, life? Immediately, a bunch … [Read more]

The Story: Building and Growing Online Communities

Debba Haupert bio photo Girlfriendology

Session: Successful Solutions for Building and Growing an Online Community Speaker: Debba Haupert Question: How do you build an online community? The short answer: two girlfriends were dealing with cancer and I felt helpless. I wanted to know how best to be there for them. I also found myself with a strange, overwhelming need to … [Read more]

The BlogWorld Community – Places to Connect Online

online-communities

Isn’t the internet a wonderful place? One of the things I love most is the various types of communities around. You’ve got Flickr, YouTube, Facebook, Twitter, LinkedIn, and so many more! It’s pretty great that you can choose to be part of one, ten, or twenty different communities on any given topic. That being said, … [Read more]

Need a Reminder About Being Careful on Social Media? Take This Lollipop

take-this-lollipop-i-dare-you

Usually, I don’t get too freaked out by social media sharing. I keep my Facebook profile set to “friends only.” I don’t have any friends on Foursquare or Gowalla and only use it for things like finding people at conferences. I’m careful about what I say on Twitter, especially in terms of my location. I … [Read more]

46 Brilliant Bloggers Talk About Triberr

WindMillNetworking

Brilliant Bloggers is a weekly series here at BlogWorld where we look at the best posts from around the web all surrounding a specific topic. Every week, we’ll feature three of the most brilliant bloggers out there, along with a huge list of more resources where you can learn about the topic. You can see … [Read more]

Nielsen Releases Their “State of the Media: The Social Media Report”

Nielson Social Media Report

Yesterday (September 11th) Nielsen released their “State of the Media: The Social Media Report” which “looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior”. Here are a few of the highlights from the report: Social networks and … [Read more]

How Businesses Can “Go Undercover” Using Social Media

Undercover_Boss

I was flipping through the channels early today and landed on a show I had never heard of before called Undercover Boss. The concept is simple – someone high up in management at a large corporation goes undercover, posing as a new worker in an entry-level position. At the end, their co-workers are surprised with … [Read more]