Finding Sponsors: Where Do I Start?

Finding and attracting sponsors to your podcast, blog or web show is one of the most difficult, yet potentially most lucrative, aspects of your business. Business? Yes. If you’re looking to make money doing what you love, your content is a business. To that point, it’s important to treat your content creation that way from … [Read more]

How Social Media Changed the Culture of My Dental Practice


Let’s see a show of hands out there.  How many of you have dentists who have content rich websites and are active on Twitter, Facebook, Google+ and Pinterest?  That’s what I thought.  Not too many of you.  Well, as a dentist, I am on a mission to change that. Dentists and Marketing Marketing has not … [Read more]

Social Media Automation for Small Businesses: Is It Really For The Birds?

is social media automation for the birds

Is social media automation a good thing for small business owners? How can small business owners use social media quickly without it? This post covers what you need to know about automating your social media presence. It’s not all bad! Putting social media on auto-pilot is like sending your customer complaint phone calls to voice … [Read more]

The Most Important Ingredient in Your Social Strategy Recipe

Scott Stratten at BlogWorld New York

Good social media strategy is a recipe. When automation starts to get stale though, it’s time to mix up a recipe from scratch, starting with a base dough of promotion. Then you add in a cup or two or customer service and heaping tablespoon of retweets. Depending on your company, you might add other ingredients … [Read more]

5 Tips for Elevating Brand Preference via New Media


… by Matt Gentile, Director of PR and Social Media, Century 21 Real Estate LLC If consumers are already aware of your brand, how do you take it to the next level?  What is necessary to develop a relationship where the consumer chooses your company as their preferred source for valuable information, research and knowledge … [Read more]

BlogWorld & New Media Expo Is Moving To Los Angeles


We have been hinting at big news for weeks now and we are glad to finally be able to share it with you. BlogWorld & New Media Expo West will be held in Los Angeles at the Los Angeles Convention Center this November 3 – 5 2011. For those interested in the long version of … [Read more]

Authors Using Social Media to Generate Book Buzz


In my “free time” outside of BlogWorld, I’m an author. I’ve written three young adult novels in the past two years and currently have one out on submission to publishers. As you can imagine, I spend a good amount of time networking with other authors, agents, editors, etc. Topics of interest include a variety of … [Read more]

How Bloggers can Use Location-Based Social Media


I’ll be the first to admit that I thought the entire concept behind Foursquare was stupid when I first heard about it. In fact, I remember ranting to a friend of mine that it was creepy to tell people what you were doing and where you were going at every moment of the day, not … [Read more]

Social Media’s Role in the Egyptian Protests


Sometimes, I have to turn off the news. Reporters around the world are talking about how social media played a role in initially organizing the Egyptian protests. Twitter and Facebook certainly gave people a voice, allowed the public to organically organize without a clear leader or any kind of secondary agenda. There are Muslim groups … [Read more]

You Are Not a Social Media Expert

This is your bubble, about to be burst....

Every day, I get a number of new followers on Twitter who all have something in common – they bill themselves as social media experts or gurus. I’m here to tell you right now that you are not. Sorry to burst your bubble. These “experts” come in a wide range of flavors, some worse than … [Read more]