5 Tips for Elevating Brand Preference via New Media

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… by Matt Gentile, Director of PR and Social Media, Century 21 Real Estate LLC If consumers are already aware of your brand, how do you take it to the next level?  What is necessary to develop a relationship where the consumer chooses your company as their preferred source for valuable information, research and knowledge … [Read more]

BlogWorld & New Media Expo Is Moving To Los Angeles

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We have been hinting at big news for weeks now and we are glad to finally be able to share it with you. BlogWorld & New Media Expo West will be held in Los Angeles at the Los Angeles Convention Center this November 3 – 5 2011. For those interested in the long version of … [Read more]

Authors Using Social Media to Generate Book Buzz

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In my “free time” outside of BlogWorld, I’m an author. I’ve written three young adult novels in the past two years and currently have one out on submission to publishers. As you can imagine, I spend a good amount of time networking with other authors, agents, editors, etc. Topics of interest include a variety of … [Read more]

How Bloggers can Use Location-Based Social Media

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I’ll be the first to admit that I thought the entire concept behind Foursquare was stupid when I first heard about it. In fact, I remember ranting to a friend of mine that it was creepy to tell people what you were doing and where you were going at every moment of the day, not … [Read more]

Social Media’s Role in the Egyptian Protests

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Sometimes, I have to turn off the news. Reporters around the world are talking about how social media played a role in initially organizing the Egyptian protests. Twitter and Facebook certainly gave people a voice, allowed the public to organically organize without a clear leader or any kind of secondary agenda. There are Muslim groups … [Read more]

You Are Not a Social Media Expert

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Every day, I get a number of new followers on Twitter who all have something in common – they bill themselves as social media experts or gurus. I’m here to tell you right now that you are not. Sorry to burst your bubble. These “experts” come in a wide range of flavors, some worse than … [Read more]

Step Away And Step Up: Putting Social Media In Context

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Guest post contributed by Cathy Brooks It’s that time of year. A crisp chill in the air, the rich scent of fireplaces beginning to crackle and, of course, the ever-present commercialism of the holidays. The truth, though, is that this time of year brings an opportunity for something more important – the opportunity to take … [Read more]

Keeping Up With Community

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Social media is an ever-shifting industry. There are always new headlines in the news, tools that solve a problem we didn’t know existed, case studies developing everyday and new interest community platforms forming daily. As a community manager it is your job to keep up with not only your community, but all communities as a … [Read more]

How Social Media hasn’t changed the World

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“to see life; to see the world; to eyewitness great events… to see things thousands of miles away… to see and be amazed; to see and be instructed… to see, and to show…” – Henry Luce, Publisher of Life Magazine This afternoon I ran across “Today in History” and found a very interesting mention that … [Read more]

The Now Revolution: Jay Baer and Amber Naslund Give Business a Social Media Blueprint

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Business have adapted to every revolution throughout history, but the move to understanding and using social media hasn’t yet happened. We’re on the cusp of a new media revolution, and that’s exactly what Jay Baer and Amber Naslund talked about during their presentation for the Social Media Business Summit at BlogWorld Expo. This is a … [Read more]