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How to Track Conversions from YouTube Viewers [Video]

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YouTube Partners can now link out to other sites within their video annotations, which can be a great way to drive new readers to a blog, ecommerce site, landing page, etc. You can also, of course, add links to your description and channel page. Very few people are creating video content consistently, so you have the opportunity to really stand out in your niche if you create videos.

But traffic (from YouTube or otherwise) is nothing if that traffic doesn’t convert. Once someone comes to your website, are they actually performing the action that you want them to perform? Are they buying your product? Or signing up for your mailing list?

In this video, Ileane Smith walks you through exactly how to set up a Google Analytics goal and track conversions. If you’re new to Google Analytics, don’t worry; she really breaks it down so you can easily understand how to track conversions. Check it out:

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=fifVlpEODic[/youtube]

I loves the goals feature for Google Analytics for conversion tracking, because it helps me understand the best source of traffic according to my goal. Sometimes, raw numbers don’t tell the entire story.

Have you set up goals to track conversions?

Marcus Sheridan talks about Content Marketing

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One of my favorite people in the social media space right now is Marcus Sheridan of The Sales Lion. He’s reinvented his life–thanks to content marketing–and is an insightful blogger and enthusiastic podcaster.

In this exclusive NMX video interview, Marcus talks about the value of your business providing content, how to translate your social media efforts into sales, the value of listening and answering questions, how numbers can be deceiving, and growing your audience by introducing a different medium.

Want to learn more about using social media for your business? Join us at BusinessNext Social in Las Vegas this month.

How to Turn Social into Sales with Ann Handley

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One of the biggest frustrations for businesses is turning all of their online activities into actual sales. You can have 50,000 Twitter followers and post to your blog three times a day, but if doing these things isn’t ultimately leading to customers, you might as well be banging your head against the wall.

In this video, NMX speaker Ann Handley from MarketingProfs talks about this very problem. How do you turn social into sales?

[youtube]http://youtu.be/g1VRExiBb04[/youtube]

To add to Ann’s great advice, I would also say this: Before you decide there’s no ROI in what you’re doing, make sure you’re measuring ROI correctly. If you’re using traditional techniques, you might not see great numbers, but that might mean you’re looking at the wrong stats.

For example, if only one person bought something after posting about a sale on Facebook, the ROI isn’t looking so hot. But if 500 people became aware of your brand due to others sharing about your sale, and even just 10% of them become future customers, suddenly Facebook’s ROI looks a lot better.

At the same time, make sure you’re not reporting stats with a spin just to convince yourself that there’s a good ROI of your online activities. Using the same example, if you made 50 sales after posting about something on Facebook, that might be look good at first, but if the majority of those sales were people who were already your customers and would have purchased something anyway, regardless of your Facebook posting activities, the numbers suddenly don’t look so hot.

So measure, measure, measure…and always make sure you’re measuring the right things and analyzing the numbers properly.

If you think Ann Handley is one smart cookie just like I do, don’t miss her live on stage at NMX in Vegas this January! Check out Ann and all of the other BusinessNext speakers here.

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