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Be Part of the First Ever Podcast Documentary

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uncasters Today, we have an incredible opportunities for podcasters at NMX. If you’ve been on the fence about buying a ticket to the show, this is an opportunity we don’t think you’ll be able to refuse.

Grab your ticket now to be part of the first documentary about podcasting.

Mark Ramsey has been podcasting since 2006, the audio and video shows, Tasty Logic, Pigskin Radio, The Tech Tards Show and starting in February 2014, ATX Talk. In October he started shooting a podcasting documentary film called The Uncasters. He will be at New Media Expo on Sunday January 5, in a booth on the show floor shooting footage for the film. He is looking to talk with podcasters famous and not so famous.

Don’t miss this opportunity to possibly be in the first documentary about podcasting. You could be part of history!

Submit your show and why you should be interviewed for the documentary over at http://uncasters.com/ and remember – this is an opportunity only available to registered attendees, so if you want to part of this exciting film, you need to be registered.

 

Podcasters, We Want You! Apply Now for the NMX Podcast Pavilion

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Want to do your podcast live from the Expo floor?

leo at Podcast Pavilion The Podcast Pavilion was the place to be for podcasters at the 2013 show and it will be again at NMX 2014. There was always something new happening at the Pavilion, and this year we want you to join us!

Recording your podcast from the expo floor brings a whole new energy to your show. You never know who will show up. Last year Success Freaks saw Leo Laporte walking by and pulled him into their show. When it comes to getting guests, that’s a win!

Fun times for your audience too. When the Beerist Podcast  had a little mishap involving beer flowing into Anastacia Kelly’s boot, well, the visual was priceless. You just had to be there.

So bring your show to our show! We have two full stations, including two mics*,  where we provide the all the equipment you need to record your show and a third for folks who like to use their own equipment.

 

Click here to apply now

 

Spots are limited–the conference goes by fast–so if you’re interested, make sure you apply immediately to get a spot on the schedule.

* Thanks to Charles McFall and R. Mordant Mahon for providing extra mics.

Pinspiration Saturday: Time for Podcasting with Daniel J. Lewis

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We’re back for another Pinspiration Saturday, our weekly series where we highlight a quote from one of our amazing speakers every week. If that quote resonates with you, we hope you’ll take a minute to share the “pinspiration” with your followers on Pinterest by pinning it! And as always, you can also share via Facebook, Google+, Twitter, or any of your favorite social networks.

It's how you use your time

Today’s quote comes from Daniel J. Lewis who recently devoted an episode of The Audacity to Podcast to one of my favorite topics: time management.

In this episode, Daniel starts by mentioning the fact that we all start every day with the same amount of hours. Rich or poor, tall or short, male or female, we all get 24 hours per day. Your success with your content, and in life in general, depends on how you choose to use those 24 hours.

The rest of this episode is filled with awesome tips about making enough time to podcast. And really, most of his tips can apply to any task you are trying to accomplish. We could all use a little more time with our families, a little more time for passion projects, and a little more time for happiness. So check out Daniel’s podcast for more tips on making time for whatever you need to get done in your life.

Also, did you know that Daniel will be speaking in the podcasting track at NMX? Check out his bio and the rest of the speakers on the NMX 2014 Podcasting Spotlight page! Don’t forget to pick up a ticket to the show to attend Daniels’ session live.

How to Score a Killer Guest for Your Podcast

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podcasting at nmx We all know that a podcast is a great way to promote your brand. The sound of your voice allows an audience to really connect, your personality is conveyed and arguably, your message is absorbed that much easier.

Those committed to producing a quality podcast understand the urgency to stay relevant and fresh. The only way to keep and build an audience is to pay them back with new insights and perhaps even different perspectives. One way to achieve this is by hosting a guest on your podcast. The question now is, how?

Find the Win-Win

It is not necessarily hard to pick out your podcast’s dream guest.  This first step should be quite easy for you as ideal guests have something obvious and substantial to add to your podcast’s overall conversation.  Now, how can you turn that feeling into something mutual?  Provide a win-win.

Whether you are pitching a PR manager or your guest directly, keep the main focus of your request on the benefits for them. An audience-reach of X, which falls into the demographic of Y, and includes people who are desperate to learn more about your Z.  Also, see if you can find out the current happenings of your guest’s career (i.e. do they have a blog, did they just come out with a new book, etc.?) and detail how you would plan to cross promote.

(Editor’s note: check out this post on getting past the gatekeepers when you’re working with high-level, popular guests.)

Explain Why Your Audience Is Their Audience

Your invitation is your chance to pitch, so you’ve got to really sell your podcast if you want to land that special guest.  Be sure not to assume that your guest-in-mind has even heard of your podcast.  With this in mind, position your pitch to display your attitude and exemplify your unique voice; this is your chance to let them know what you’re all about.

Another great selling point is if you can mention guests that you’ve hosted the past.  This will help your invitation holder better understand any commonalities between each of your brands.

Whether you have a past to promote or not, be upfront and genuine about your intentions. I admire your contribution to our industry and I know my audience would be thrilled to learn more about your upcoming work and opinions on…

Give Them a Head’s Up on The Discussion

At this point there’s a chance that you’ve peeked your potential guest’s interest.  Push them over the edge by giving them a heads-up.  Attach a list of sample questions/discussion topics you’d hope to explore. This way your guest can get a feel for your style and the types of discussions at hand.

Express your flexibility in terms of working around their issues or necessary demands.  The beauty of a podcast is that everything can be done digitally, so don’t let distance or schedule constraints hold you back.  Close your invitation with a link to your proudest podcast to date.  When trying to reel the best in, in only makes sense to provide the tastiest bait.

What tips do you have for scoring a killer guest for your podcast? Share with a comment below.

9 Brilliant Bloggers Talk About Video Podcasting

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Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Video Podcasting

Lots of people are blogging. More and more people are podcasting. But video? There are still relatively few people consistently producing quality video content. If you’re already a podcaster or thinking about starting a podcast, consider a video element. Video podcasting isn’t much different from audio podcasting, and adding this visual element can open you to a world of new listeners.

We covered video podcasting in the past on this blog after Perry Lawrence presented a session on this topic at one of our past events. But for even more knowledge, check out what the brilliant bloggers (and podcasters) below have to say about video podcasting.

Brilliant Blogger of the Week:

ryan matthew Five Tips for Professional Video Podcasting by Ryan Matthew Pierson

I like this post because it is a great overview of video podcasting for beginners, and also includes some tips for more experienced podcasters.

He writes, “After seeing several professional YouTube talents hit the big time, you may have considered creating your own video podcast (or vlog) in an effort to stake your own claim in the world of Internet television. You may have a brilliant concept and have tried your hand at shooting video and editing. You’re pretty set, right?” Ryan then goes on to cover tips you may not have previously considered, such has working with a co-host and hiring an editor.

Check out the post, then don’t forget to follow Ryan on Twitter at @FrugalGeek.

Even More Brilliant Advice:

Did I miss your post or a post by someone you know about video podcasting? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic: Writing Persuasive Content

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

How to Submit Your New Podcast to iTunes

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One of the most important things you can do as a new podcaster is submit your show to iTunes. If you, like me, are new to podcasting, however, you might not know where to go in the iTunes stores to get your podcast listed.

Luckily, one of our past speakers, Ray Ortega, breaks it down into a step-by-step process in this video:

Here are some further resources to help you to begin podcasting and get started setting up your podcast feed:

If you’re interested in even more podcasting information, you should also check out our free ebook on the topic:

becoming a podcaster

How Your Podcast Can Ruin Your Credibility

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Shocked Man Wearing Headphones It happened in all of about thirty seconds. The reading of one e-mail and her credibility was shot.

I was listening to one of my favorite podcasts. The host will occasionally answer e-mail questions from listeners. This particular show was no different.

Until this fateful e-mail came along.

I’m changing the names here to protect all involved.

She says, “This next e-mail is from Ivan in Waterloo, Iowa”. It wasn’t really Waterloo, but some similar small town. The e-mail author also had a unique name.

She continued on with the e-mail. It appeared Ivan works in his family business. His parents expect him to eventually take over the shop. However, Ivan has no interest in continuing on with this line of work. He as other aspirations. He was asking for advice with regard to telling his parents.

At the end of the e-mail, he says, “Please keep this anonymous.”

Ivan is obviously concerned that his parents would find out before he had the chance to discuss it with them.

The host says, “Well, I didn’t do a very good job of that, did I?”

WHAT?!?!?!

The host said something to the effect of, “Let’s just hope mom and dad won’t hear this podcast.” How could any host just let that slide?

On the surface, she just let Ivan down. But it goes so much deeper than that. There are six major issues with letting that disclosure remain part of the show.

1. Ivan No Longer Trusts The Host

Ivan just revealed a deep, personal issue to the host. It is a conflict he has between his loyalty to his parents and his own dreams. The problem has obviously created some turmoil in Ivan’s life. Why else would he be e-mailing for help?

The seriousness of the situation is obvious when he asks for anonymity. He surely doesn’t want his parents to be aware of his dilemma until he can explain it on his own terms. If he didn’t have that concern, he wouldn’t have asked to keep his name secret.

By revealing Ivan’s name, the host just shattered any trust she had built with him. Ivan feels betrayed. He can no longer trust that the host will have his best interest at heart. Everything the host has worked to build was just shattered with Ivan.

2. How Many Customers Will The Host Actually Lose?

It is difficult to determine how far-reaching the host’s act will be. When it comes to word-of-mouth, there are as many theories as there are marketers. All agree that an upset customer will tell far more about their experience than a pleased fan.

Pete Blackshaw’s book “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business In Today’s Consumer-Driven World” describes the danger of upsetting clients. The power of social media has allowed upset people to share the story with ease. In today’s connected world, word spreads faster than ever.

It is obvious to see how the host may lose Ivan as a client. Under the surface, the damage could be much worse. By the time the damage to the overall business is known, it will be far too late.

3. Ivan’s Parents Are Not The Host’s Only Concern

There is probably a slim chance that Ivan’s parents will hear the podcast. Podcasts are still a niche medium. Unless Ivan turned his parents onto the podcast, mom and dad probably did not stumble across this one particular episode among the hundreds of thousands of podcasts available.

This show doesn’t need to be heard first person by Ivan’s parents to be damaging.

Maybe somebody else in Waterloo, who knows Ivan’s parents, heard the podcast. It is possible somebody in the same industry familiar with mom and dad heard the show. Word can travel to the business owners in many ways.

The show lives forever on the internet. It isn’t hard to imagine the show eventually finding its way into the hands of Ivan’s parents. Simply assuming they won’t hear the show is ignoring reality.

4. Others Will Have Second Thoughts

Those who heard the show will think twice before they e-mail the host regarding a sensitive subject. If the host was flippant with respect to Ivan’s identity, why would any listener think he or she would be treated differently? Most listeners of the show will find it hard to trust the host with their information.

5. Where Can I Trust You

If I can’t trust you with an e-mail, how can I trust you with my business? On the surface, the anonymity of the e-mail seemed inconsequential. Considering how the action affects the other areas of the business, it is easy to see how this becomes a much bigger issue.

People do business with people they can trust. If it appears you do not have your client’s best interest at heart, it is quite likely they will be looking for a new supplier. Trust is everything.

As is often said, it takes a lifetime to build a reputation and minutes to ruin it. An action like this offers quite a blow to the host’s reputation. Rebuilding it will take a long time. The damage to the business could be serious.

6. Your Lack of Editing Skills

This entire issue could have been avoided if the host had simply edited the audio. That is the saddest part of this entire mess. Had she taken the time to edit the intro of the e-mail, the trust would have never been tarnished.

The show wasn’t live. There was no live studio audience. There was no reason the audio couldn’t be changed after the fact.

I realize the podcast is not the primary function of the host’s business. The show is just a part of the overall marketing plan. The host does the podcast once a week as a way to continue to spread the message. That does not excuse the issue.

If the host cannot be trusted with a minor issue like podcast content, she cannot expected to be trusted with larger pieces of business.

As you move forward with your podcast, remember that your show will exist for quite some time. Be careful with the content you choose to include. In most every case, you do not get hurt by what you leave out. Be completely confident with your content before you post your show.

Be sure you do not damage your reputation by one lapse in judgement. Your entire show and corresponding business is built on that trust. Protect your trust with everything you have.

I’d love to help you with your podcast. Post any questions or comments you might have, or e-mail me at Erik@PodcastTalentCoach.com. Let’s turn your information into engaging entertainment.

Image credit: Bigstock

The Only Four Things Your Really Need to Start Video Podcasting

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At NMX 2013, Perry Lawrence gave a great presentation on how to get started video podcasting. When you break it down, there are only four things you really need to begin:

  1. An Idea
  2. The Desire
  3. A Budget
  4. Discipline

Let’s take a close look at these four necessities to help you on the road to video podcasting.

An Idea

Every business online starts with a good idea. Your idea needs to be something you feel passionate about, especially if you’re creating a weekly podcast, but it also needs to be an idea that has the opportunity for a community.

In other words, pick a niche. You don’t want to go too broad, as it will be extremely hard to compete with established names if your podcast is simply about all things tech, for example, but you also don’t want to go too narrow, since it will be hard to find an audience that way.

Along with choosing the topic matter, your idea also should include a way to present that topic matter in a fresh way. Will your podcast present the news in a humorous way? Will your podcast feature new guests every week to talk about the topic? Will your podcast be politically slanted? Think outside the box and try to come up with an idea for your podcast that your target audience can’t get elsewhere.

The Desire

Do you really want to start a video podcast? No, really. Ask yourself this question. Because video podcasting takes both time and money. Don’t do it because you think you have to.

And don’t do it because you think it will make you money. Any video series or podcast can make you money, but this isn’t going to happen right away, and the time you put into it is likely going to far exceed the time you should be putting into it based on your income. Do if for the love first, the money second.

A Budget

You don’t need a million-dollar budget, but you do need a budget. If your budget means recording videos on your iPhone from your home office, that’s okay. If it means getting the latest and best video equipment money can buy and converting your guest bedroom into a studio, that’s okay too. But you need to set a budget and stick to it.

Video podcasting isn’t cheap. You need mics, cameras, editing software, and more. If you plan to podcast at events, you’ll need a kit for the road, and you may also want to invest invest in professional lighting, new clothing, backdrops, and other things that will make you look good on camera.

Don’t forget a budget for travel, hosting, and other miscellaneous costs.

The bigger your budget, obviously, the better the final product will be. However, don’t let finances keep you from getting started. Like I said, you can get started simply shooting with an iPhone and doing most of the work yourself.

Discipline

Lastly, you need discipline. Don’t start video podcasting unless you can commit to recording every single week for at least three months. You also need to set aside time for editing, uploading, and promoting.

If you aren’t consistent, your audience won’t be consistent either. Doing this for fun? Have at it! Post once a month or even just once a year in that case. But if you actually want to build a following and maybe even make a little money at this, you have to have the discipline to podcast regularly and release new episodes on a regular basis.

Perry’s session at NMX 2013 of course covered many other tips on getting started video podcasting, including what kind of equipment to buy, how to set up shots for the best lighting, what to shoot, and what editing and distribution tools you’ll need. For more information or to get access to Perry’s session, check out NMX University today!

4 Things Your Podcast Can Learn From The Super Bowl

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Watching the Super Bowl, the championship of the National Football League in America, I was reminded of a few things you can do to improve your podcast.

Your podcast can mimic a lot of the steps taken by the NFL to create a successful show. Here are four:

It’s Always Showbiz

Regardless of the topic of your show, it is always show business. It doesn’t matter if you are talking about movie reviews or mortgage reduction, it must be entertaining.

Entertaining doesn’t necessarily mean funny. To be entertaining, you need to make a connection with your listener. Find a way to stir the emotions of your audience. Emotions make it entertaining.

Think of great movies. Some make you laugh. Some make you cry. Some make you angry. Some make you think. Some make you question authority. Strong emotions make those movies great. The exceptional movies elicit multiple emotions.

Show business is about the “larger than life.” Show business makes you forget your problems and worries. Great entertainment takes you to another place and time. It stirs your imagination.

There is also a bit of amazement, sparkle and glamour in show business. Add some flash and pizzazz. Sound effects, big name guests, professional announcers, and quality production are ways you can add a touch of show business to your podcast.

The content of the Super Bowl isn’t the critical element. The two teams playing are simply the foundation of the game. Most people are not big fans of either team. They are watching to be entertained.

People watch the Super Bowl for the entertainment value. They watch for the pomp and circumstance. People want to see the half time show. They want to see the commercials. They want to have the same experience their friends have. Year-to-year, the viewing audience of the Super Bowl is roughly the same regardless of the game’s participants. It’s all about the entertainment.

If the content of the Super Bowl isn’t the critical piece, what does that say about the content of your podcast?  Your content is just your admission to the game.  You need to have more to set your show apart from others.

Create A Story

Stories help create relationships with your listener. Great stories reveal thing about the storyteller. They also engage the audience. A great story can make an average topic compelling.

The NFL puts great effort into the story of the Super Bowl. The organization works to find the stories that will captivate the imaginations of America. Then, they do all they can to spread that story.

This year, the stories included the Harbaugh brothers competing against each other, along with Ray Lewis’ final year.

Most of the headlines involved the Harbaugh siblings. It is the first time two brothers have been the head coaches of opposing Super Bowl teams. There have been many story angles. Which team color will their parents wear to the game? Have the brothers discussed the game with each other? Will they treat the game differently with a brother across the field? How will the post-game handshake play out?  The stories are endless.

The stories make the game personal. Tales create a connection between the spectators and the participants. A human feel is created about the game when personal details are revealed with great stories.

Great story lines also create interest amongst the cursory fan who would not normally be interested in the game. Fans of teams not participating in the game suddenly find themselves sucked into the drama of the stories. Those fans want to see how the stories play out.

Make Every Piece Entertaining

Every part of your show should add to the entertainment value. If you make a throwaway comment, your listener will also throw it away. Your listener should be delighted by every element of your podcast. Do not air anything on your show that doesn’t add value.

Find ways to make the generic content on your show compelling content. If you need to convey general “don’t forget” messages, find creative ways to make those announcements. In his School of Podcasting podcast, Dave Jackson has his “Morning Announcements.” It is simply a clever way to make his general messages.  It makes his information a little more captivating.

The Super Bowl does a tremendous job of creating entertainment out of every piece of their show.

Some people watch the Super Bowl just to see the commercials. In every other show broadcast on television, people sigh, groan and moan when the commercials air. During the Super Bowl, you find others in the room quieting guests so they can hear those advertisements.

The NFL also adds sizzle to other pedestrian elements of the game. The coin toss handled by an honorary coin flipper and is executed with a special coin. Intermission in play (half time) is turned into an over-the-top music performance by the biggest superstars, each year bigger than the last. They players don’t just show up on the sideline ready to play. They are introduced with an opening video piece and fireworks.

Every piece of the Super Bowl adds to the entertainment. The field is customized. The exterior of the stadium is customized. The jerseys are customized. Every detail is special.

Make every part of your podcast memorable.

Create Multiple Streams Of Income

As the saying goes, don’t put all of your eggs in one basket. If you only have one income source, you leave yourself vulnerable. If that source disappears, your revenue drops to zero. Play it safe.

With multiple streams of income, your revenue isn’t greatly affected by fluctuation in any one particular source. You have some buffer room. When one stream is diminished, you have time to make adjustments any of the others to get the revenue back.

The NFL has monetized every part of the game possible. If something can be sold or sponsored in conjunction to the Super Bowl, it usually is. The NFL makes money in many, many different ways.

Sources say the average price of a 30-second commercial airing during the Super Bowl is $4 million. That revenue is received by the broadcasting network. However, the NFL is paid a hefty sum for the broadcast rights.

The pre-game show, half time show and broadcast studios are sponsored. The coin flip, game clock and replays are all sponsored. Even the NFL donations are sponsored. The Super Bowl Champion t-shirts and hats are for sale as soon as the game ends. There was even a Mercedes Benz emblem on the ceiling of the Superdome.

Revenue comes from many different streams. Create some consistency in your income by creating multiple streams of revenue.

Copy a few of these NFL Super Bowl tactics with your podcast. You will make the relationships with your audience much stronger. You will create more consistent revenue streams. Your show will also be more consistently entertaining and successful.

011 The Podcast Report – The Podcast Pavilion & The Podcast Awards

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Play

Hey everyone, Cliff Ravenscraft here. I’m back with another episode of The Podcast Report with my co-host, Megan Enloe.

The Podcast Podcast Pavilion

One of the major highlights of the NMX event in January will be the Podcast Pavilion. Megan and I discuss the vision behind the Podcast Pavilion and share only a few details about why we are so excited about this portion of the show. Please know that there is so much more that we were not yet able to share in this episode of The Podcast Report. However, as soon as we confirm the additional details, we will be sharing some more exciting news about the Podcast Pavilion.

The Podcast Awards

On September 18th, NMX announced that the 8th Annual Podcast Awards would be hosted at NMX this January. The most exciting part of this for me is the fact that Leo Laporte will be our emcee for the podcast awards ceremony on Monday, January 7th.

Register For NMX Today!

If you are serious about your podcasting efforts, I highly recommend that you attend the leading podcast industry conference. If you haven’t registered yet, click here to get registered today.

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