25 Social Media Posts Everyone Should Read

brass tack thinking

When I first started writing this post, it was called “25 Social Media Blogs Everyone Should Read.” Then, I realized something. There are a lot of social media blogs out there that are awesome, but not right for everyone’s tastes. After some further work, I realized something else – there are a lot of really … [Read more]

Five Things They Didn’t Tell You About Working from Home

lizard

Working in new media allows you to, in many cases, work out of a home office. I love that aspect of my job – I can make my own schedule, bake cookies while I blog, turn on the TV if I want, take a break to play with my cat during the day, wake up/go … [Read more]

The New Media Trust Manifesto

Is this what your employee acts like online? How does that look for your brand?

In the new media world, everything is constantly changing. Sometimes, I feel that in the few hours it takes to write a post, my idea is already out of date. I have strong opinions, but I am never surprised when my opinions change. It’s not a matter of being unable to stand for something; it’s … [Read more]

5 Tips for Elevating Brand Preference via New Media

MattGentile_HighRes

… by Matt Gentile, Director of PR and Social Media, Century 21 Real Estate LLC If consumers are already aware of your brand, how do you take it to the next level?  What is necessary to develop a relationship where the consumer chooses your company as their preferred source for valuable information, research and knowledge … [Read more]

In The New Media World, “Experienced” Doesn’t Always Mean “Better”

grandpa and kid

We all have our blogging and social media idols. They’re the people who first got us into this whole crazy new media industry, the ones who taught us what we needed to know to get started. Most of the time, these idols are fixtures in the industry – everyone interested in new media (or your … [Read more]

New Media Shame?

closet

At BlogWorld and other such conferences, we’re completely immersed in all the geeky new media stuff we know and love. But BlogWorld is only a few days every fall and spring. The rest of the time, we’re scattered across country and around the world where most people don’t understand what we do or why we … [Read more]

Was May 1 a Traditional Publishing Fail?

news

Here on the BlogWorld blog, I already wrote a bit about how social media is changing the face of historical moments. I know that a number of people found out about Osama bin Laden’s death via Twitter or Facebook, and even though I live in Washington, D.C., I opted to stay in and chat with … [Read more]

Is your Show Advertiser Ready?

Over the past 6 years of working in the new media space the one thing I get asked as great deal by content creators is the question “Is my show advertiser ready?” The answer to that question is really multi-part, and I want to take a few minutes and talk about how to make sure … [Read more]

#Blogchat, Social Causes, and Responsibility (part 2)

yell

In the middle of writing about this topic, I realized that the post was MASSIVE, so I decided to break it into two parts. You can head to Part 1 to read about cause fatigue and branding in relation to using new media and blogs to promote social causes. In this part, I want to … [Read more]

#Blogchat, Social Causes, and Responsibility (part 1)

money

On Sunday nights or Monday mornings, I usually post “Overheard on #Blogchat,” a weekly feature that pulls some of the best tweets from a popular Twitter chat where people share blog tips. This week, I wanted to do a special edition of Overheard on #Blogchat because I have more to say than usual…and some questions … [Read more]