Millennials Using Social Media for Social Good

The adoption of digital technology is one of the major distinctions Millennials have among previous generations. The age group in their late teens to early 30s can create a profile on the latest social network faster than you can say “smartphone.” Many might deem their ubiquitous love affair with social media quite trivial, but don’t … [Read more]

Solving Crime with Social Media [Infographic]

Planning on organizing a big heist today? Well, be sure not to announce it on Twitter or Facebook! Ok, sure, that sounds silly. But, you’d be amazed at how effectively law enforcement is able to use social media to gather evidence, establish probable cause, or identify suspects. This nifty infographic from Backgroundcheck.org sheds some light … [Read more]

For Online Content Creators, Understanding Demographics Matters [Infographic]

When is the last time you stopped to ask your fans, “Who are you?” Demographics matter. If your blog readers have an average income of less than $30,000 a year, they aren’t going to be interested in expensive affiliate products you promote. If your podcast listeners are 95% male, they’re going to be more interested … [Read more]

SPECIAL EDITION: 16 Brilliant Bloggers Talk About Zombies

blog zombie

Brilliant Bloggers is a weekly series here at BlogWorld where we look at the best posts from around the web all surrounding a specific topic. Every week, we’ll feature three of the most brilliant bloggers out there, along with a huge list of more resources where you can learn about the topic. You can see … [Read more]

Is New Media Making Communication Too Casual?

telephone

Earlier today, I saw a tweet from one of my friends to his wife. It simply said, “Happy Valentine’s Day, sweetheart!” Part of me smiled and felt those warm fuzzies. The other part of me…well…cringed. Now, since this duo lives together, I can only assume that he said Valentine’s Day to her in person as … [Read more]

How Klout Helps Me Build My Brand

klout

The hullabaloo about Klout has been deafening in recent weeks. Some people are staying. Some people are going. Some people are ranting that no one cares if you’re staying or going. The debate over the value of Klout is raging. I tend to think that people are looking at this tool the wrong way. Klout’s … [Read more]

Five Ways to Troubleshoot a Social Media Marketing “Dud”

arrows missing target

Despite our best intentions, marketing – and, in particular – marketing using social media – can be like hitting a bullseye on a moving target. Platforms are constantly rising and falling in popularity, conversations are constantly changing and engagement patterns are constantly shifting. Even with a solid strategy in place before diving in, it’s not … [Read more]

Social Media and Negativity

sad clown

I’ve been having a rough week. Maybe it just seems rougher than normal since I spent much of last week with my family celebrating Thanksgiving. But in any case, today I felt the need to tweet the following message: Seriously, this week is suck on top of more suck. What gives, life? Immediately, a bunch … [Read more]