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Nathalie Lussier

Email Marketing: The KISS Rule Applies

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As Nathalie Lussier taught us at her BlogWorld New York 2011 session, the downside to new tech like Twitter and Foursquare and whatnot is that you lose sight of what works. Just because a technology is 50+ years old doesn’t mean you should abandon it if your readers respond well to it.

So what is this ancient technology that you can use to tap into your readers’ wallets? Email! Yes, email really is over 50 years old, and with the right emails, you can brand yourself and make money at the same time.

Nathalie covered a lot of points in her presentation, but what I wanted to focus on today were her tips for writing a great email. It’s all about the KISS rule (Keep It Simple Stupid). I’m going to go over them one by one and give you my own thoughts on these topics.

  • Make emails digestible.

Everyone out there likely gets several emails every day (or maybe even every hour if you’re like me). If you write long, text-heavy emails, they simply won’t get read by most of your subscribers, and some might even unsubscribe. Format your emails and keep them short and simple, reflecting what your readers want of course (some groups like longer emails than others). I personally like to write blog posts that I can link in my emails if I have a lot to say on a topic but don’t want to overwhelm readers.

  • Write for one person.

Obviously, you’re not actually going to write for one person (unless you’re brand new and the only person on your list is your mom). However, you have to make the email as personable as possible, reaching out to your dream reader with your email. This may mean that some readers don’t connect with your emails, but the ones that do will really connect. This actually seems to be a point that many readers drove home this year – be yourself and get 20% of your readers raving about you rather than being generic and having 100% of the people being “meh, he/she is okay” about you.

  • Stick to about 80% content and 20% pitch.

If you pitch too much, your readers will unsubscribe. Unless your readers specifically sign up for a pitch-based email (and really, very few people to that), Nathalie recommends you have 80% of your emails be valuable, free content. This could mean sending eight content-based emails for every two pitch emails or it could mean writing about 20% pitch within every email. I would actually go a step farther and say that you need to do what works for your readers. Some readers don’t like pitches that often. Do what works for you.

  • Make it doable for yourself.

This last tip is a big one, and I completely agree with Nathalie. You have to make your email commitment doable for your own schedule. If you don’t, you’ll struggle to send out the volume of email that you promise, and your readers won’t be as connected with you – they may even unsubscribe, since you aren’t delivering as promised. Make sure you don’t over-commit.

Thanks for speaking at BlogWorld New York 2011, Nathalie. Reaers, you can follow her on Twitter at @NathLussier and check out her various projects at her website.

How this 50-Year-Old Technology is the Hidden Profit Center of Your Blog… and How to Leverage It

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Speaker: Nathalie Lussier
Session: Why This 50 Year Old Technology is The Hidden Profit Center of Your Blog
Date: Wednesday, May 25th
Time: 2:30PM

It’s no secret that I absolutely love technology. I inspire thousands of people each week to get techy with their online businesses. But here’s the big juicy secret: sometimes I think us techies can get too wrapped up in the shiny new tools that keep popping up.

The hidden profit center behind the world’s most successful blogs is based on a 50 year old technology. Email. That’s right, email has been around for 50 years – dating back to University researchers sharing information via “email” even before the Internet existed.

Okay, so now you know what this 50 year old technology is, but you need to attend my talk to find out exactly how to leverage it. I’ve heard far too many bloggers admit that they should have started building an email list earlier, and to make sure you sidestep that painful mistake I’m going to share all of my experiences and strategies.

During my talk you will learn:

  • The smart way to build an email list, and how it actually delivers results for people on a more in depth level than blogging alone.
  • How to repurpose your content, so you don’t leave your best pieces to collect dust in your blog archives.
  • Case studies that show you exactly why and how email is the profitable area that it is.
  • My top recommendations for which tools to use to get started with email marketing right away, so you know the first step to take after you leave the session.
  • Which stats to focus on, whether size REALLY matters, and how to stop obsessing over your numbers.
  • Proven tips to ensure people open your emails, forward them to friends, and keep coming back for more.
  • The no-brainer strategy that ensures you’re delivering value to your people consistently without adding more to your already busy workload.

If you’ve been thinking of setting up an email newsletter or blog-to-email system, you’ve got to be there for this. Even though email has been around for 50 years, a lot has changed and it’s important to keep up with the trends in email marketing, what’s working now and what isn’t.

I’ve been leveraging email in my business consistently for over two years now, and I’ll happily answer your most burning email marketing questions.

See you there!

Nathalie Lussier is an online business triple threat bringing tech, design, and marketing together under one roof. She built a successful online business around her passion for health as the Raw Foods Witch, and now helps other online business owners get techy with it.

Nathalie Lussier Talks About a 50 Year Old Technology that is the Hidden Profit Center Behind Your Blog

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Speaker: Nathalie Lussier
Session: Why This 50 Year Old Technology is The Hidden Profit Center of Your Blog
Date: Wednesday, May 25th
Time: 2:30PM

Nathalie Lussier, pronounced as “regular Natalie” Lucy-ay, is the Raw Foods Witch. She first learned about the concept of raw foods in early 2005. Like most people, she experienced tons of resistance (both internal and external) when trying to go raw. In March 2006, she dove head first and went 100% raw for 30 days. Since her 30-day raw trial, she’s learned what are the best ways to transition to a raw diet – and she can use her wisdom to help you make changes in your diet and in your life!

In this interview Nathalie talks about:

  • Using a 50 Year Old Technology to Make Your Blog Profitable
  • Strategies for Getting Your Blog Right the First Time
  • Why You Shouldn’t Chase the Next Big Thing
  • Key Mistakes Bloggers Make
  • Why Your Hosting/Design Is Really Important
  • Repurposing Your Content for Good Use

Brilliant Bloggers #1: Contests and Giveaway

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Brilliant Bloggers is a brand new series here at the BlogWorld blog, featuring some of the best bloggers from around the world. Every week, we’ll look at a different topic and I’ll feature three bloggers who have covered the topic in interesting, unique, comprehensive, or otherwise awesome ways. But that’s not all: I’ll also give you a list of other blog posts I’ve found about the topic, so if you want to learn even more, you can check out what other people have to say as well!

Want to submit your link so I don’t miss yours? If you wrote about this week’s topic, simply leave a comment below with a direct link to your post. Scroll to the end of the post to read about how to be considered for next week’s Brilliant Blogger post!

This week’s topic: Contests and Giveaways

People love free stuff, and by offering a contest or giveaway of some sort on your blog, you can encourage others to get more deeply involved in your community. The great thing about giveaways is that you can control what your readers have to do to be eligible. This could include leaving a comment, checking out a sponsor’s site, following you on Twitter, subscribing to your newsletter, liking your site on Facebook…the sky really is the limit. So, if you’re trying to reach a certain goal (like 1000 Twitter subscribers), you can use a contest or giveaway to boost your progress toward that goal. An now, without further ado, let’s see what our brilliant bloggers have to say!

Advice from Brilliant Bloggers:

Put Out the Welcome Mat: How to Run a Blog Contest with Panache by Nathalie Lussier

When Nathalie Lussier writes something, you know it’s going to be good. This is a guest post she did on Problogger about running a contest that covers all the ins and outs of making it a successful endeavor. Lot’s of people have written quick how-to guides for running a contest on your blog, but Nathalie’s has some panache of its own. Check it out, then consider following her on Twitter (@NathLussier) and checking out her other projects at Raw Foods Witch, The Magick Menu, the Nathalie Lussier Media blog, and Healthy Travel Lifestyle.

How to Run a Successful Facebook Contest by Grandma Mary

Running a contest on Facebook actually takes some consideration because Facebook has very strict rules about how you can and cannot run a contest using their platform. This post goes over everything you need to know about using Facebook for your contest, and Grandma Mary is much more entertaining than my grandmother. (Oh, and she’s not really a grandma at all, but that’s another story!) You can follow her on Twitter @grandmamaryshow.

Are Blog Contests Worth Your Time? by Jennifer Chait

There’s tons of great content on the Freelance Writing Jobs network, and when it comes to posts about contests, this is one of my favorite. Jennifer talks about why contests aren’t always a good idea for bloggers and how you can decide whether or not to run one on your site. She also links to a number of other great resources from around the network. Don’t forget to follow Jennifer on Twitter @jenniferchait and check out her site at Growing a Green Family.

Even More Brilliant Advice:

If you have a post about running a contest of giveaway, please link it in a comment below! We’d love to learn what you have to say on this topic.

Next Week’s Topic: WordPress versus Other Blogging Platforms

Want your post included? Simple head to Blog Carnival and upload your link. Remember, only posts about this topic will be accepted. If you have another brilliant post, save it for a topic that better fits the post! Submissions will be accepted until February 9, 2011 at noon. Deadline pass already? Head to Blog Carnival and look under “about this edition” to find the current topic!

Make Your Next Trip to BlogWorld a Healthy One!

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Raise your hand if you had one too many desserts, alcoholic slushies, or fried food meals while at BlogWorld 2010. Yep, that’s what I thought. I think we all did.

In the days leading up to the event, I posted The Coaching Doctor’s Advice for BlogWorld, an interview I did with Dr. Aamer Iqbal about ways to stay healthy while in Vegas. Now, you can go a step further in learning about health trips while traveling. Today, two of BlogWorld’s speakers, Nathalie Lussier and Andy Hayes introduced a brand new project called Healthy Travel Lifestyle.

Nathalie Lussier is the Raw Foods Witch – yup, a witch – and she has the magick secrets to eating healthy. Andy Hayes is that travel guy, the go to man for all your questions travel. Together, they’re nearly too much awesome to handle in a single place. Not only do they have a new site where you can go to learn about healthy travel to BlogWorld (or any event), but they’re offering a free virtual Healthy Travel Lifestyle Happy Hour on December 7th so you can ask all your health and travel questions and learn more about their project. Hope to see you all there!

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