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25 Posts About Blogging that Will Change Your Life

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The title of this post might seem a bit dramatic, but I believe there are some truly life-altering posts out there about blogging. These aren’t how-to posts or resource lists, which are wonderful in their own right, but passionate posts from people who are big dreamers and incredible thinkers about the very art of blogging.

And yes, they have changed me. They have changed how I think about the world and how I run my own blogs and what I choose to say online. They’ve inspired me to do better. So today, I wanted to share these posts with you.

(Note: These posts are in alphabetical order by author’s last name, not in order of importance.)

1. The Insidious Perfidiousness of Doubts, Overcome by Leo Babauta (@zen_habits)

There isn’t a single one of us who has overcome the human condition of self doubt. Whether you’re a supremely confident person, a content Zen monk, a successful writer…it doesn’t matter. You have doubts about yourself.

The question is whether these doubts stop you from doing amazing things, from leading the life you want to lead.


2. Haven’t Had Time to Blog by Chris Brogan (@chrisbrogan)

We pick our paths. We decide what we make time to do. We choose our own adventures every single day. Each and every day, we have the chance to make choices.

3. Bonus Post, Also from Chris Brogan: This Post Isn’t Worth Your Time


4. Confessions of a Narcissistic Blogger by Joe Bunting (@joebunting)

I first got into writing because I felt this explosion of feeling, like I could release everything I was on the page and fill it with beautiful and terrible truths. Sometimes I get so excited about writing, my eyes fill with tears. It’s a great experience.

This is life experienced to its fullest. But then I look at my pageviews and my game face goes on. All I care about is the numbers. Immediately, my joy fizzles out like soda gone flat.


5. Is F.E.A.R. Holding You Back? by Brian Clark (@copyblogger)

F.E.A.R. is an illusion. Something we fabricate in our own minds and pretend is real. It’s a fairy tale we tell ourselves that keeps us from doing what we really want.

False evidence appearing real.

The common label for F.E.A.R is anxiety, a less fundamental emotion that arises purely from our own thoughts, not external reality. And 50 years of cognitive psychology research demonstrates that while we can’t always control how we feel, we do have the power to choose how we think and act.

6. Bonus Post, Also from Brian Clark: Do You Recognize These 10 Mental Blocks to Creative Thinking?


7. Managing a Blog Is Great. Managing the Blogger is Even Better. by Brandon Cox (@brandonacox)

Your blogging success isn’t about your next post. It’s about all of your posts. It isn’t about a great headline, a huge list, or sweet graphics. It’s about the total package. Whether your blog is personal, corporate, or one of those that’s supposed to make you a millionaire tomorrow, your blog is really all about you.


8. Want People to Listen? Get a Life. by Jonathan Fields (@jonathanfields)

Fact is, every word you say, write, sing or film and release into the world is judged against a backdrop of who you are, what you’ve said, done and achieved in the past…and what you HAVEN’T said, done and achieved. That’s why one of the first things most people do when they read an interesting post on a new blog is jump over to the “about” page to see who the writer is. They’re looking to frame the message. Because…

Context is as important as content.


9. The Most Important Conversation I’ve Had About My Business Ever by Pat Flynn (@PatFlynn)

How many times during the day are you actually working when you’re supposed to? Probably not as much as you should.

I wasn’t.

In fact, after literally keeping track of everything I did during a normal day, I noticed some rather disturbing issues, especially when it came to checking my emails, checking website stats, opening my Facebook account (personal, not the fan page), and reading the news.

Basically, I did a lot of non-work related things when I was supposed to be working. On the flip side, I was working (or thinking about work), when I probably shouldn’t have been.


10. The Wealthy Gardener by Seth Godin

Sure, people make money growing orchids. Some people probably get rich growing orchids. Not many though. And my guess is that the people who do make money gardening probably didn’t set out to do so.

11. Bonus Post, Also from Seth Godin: Do It Wrong, Relentlessly


12. What’s Next? It’s You by Mitch Joel (@mitchjoel)

It was bound to happen. We were heading for a place where “top ten” and “how to”-types of blog posts may become redundant or rudimentary. We’ve come to a place where those who were never going to stick it out with blogging for the long haul are busy on Twitter and Facebook, where they can share without the burden of having a passion for writing. So, in the end, maybe what’s new for blogging is a place where the real bloggers step in and create a new type of copy for the world to consume. A place where more and more creative thinkers get to tinker with words in new and interesting ways. It’s a place where you (and everyone else who wants to write and have a voice) gets to be free to try it out and see what kind of audience their words, images and even video connects with.


13. Passion over Perfection. Love over politics. The Story of Mrs. Mulvey. by Danielle LaPorte (@DanielleLaPorte)

And that was a moment. One of those world-stops-for-a-nanosecond-so-you-can-glimpse-the-future kinds of moments. And I realized that I could do it. I didn’t know what “it” was, but I knew that somehow my passion was going to count.


14. Have Faith in Yourself and Your Writing by Ali Luke (@aliventures)

Faith doesn’t mean you never give up. Faith means that when you’ve fallen down – again and again – you get up and carry on.

I can’t tell you that the writing path is an easy one. I can tell you that it’s worth travelling. And if you want to be a writer, if your life doesn’t feel complete without writing, then you already have the faith that you need.


15. It’s OK to Give a Crap by Ian Lurie (@portentint)

It’s OK. Take this opportunity to feel good about it. You’re in a shrinking population of People Who Actually Give A Crap About What They Do.

I, for one, am sick of people telling me I should delegate everything, find someone offshore to do SEO for me for $10 a day, take my own work ‘less seriously’, blah blah blah blah. Screw that. And you, if you’re one of those people.


16. Important by Anissa Mayhew (@AnissaMayhew)

If the worst thing that happens in your day is that someone sends you an ugly email, try waiting for a call from the doctor to give you results you’re pretty sure you don’t want to hear.

If you’re going to argue about who makes money and if they’re doing it right, you’ve never sat in front of your checkbook and wondered what you weren’t going to pay so that you can afford to give your child the treatments they need AND keep a roof over their head.

If you can talk about your mafia, feel slighted because you weren’t the center of attention, or fret about your PR connections, you’ve never had to sit and contemplate the moment when they cut into your child’s brain to see what the tumors are doing.


17. How to be Unforgettable by Jon Morrow (@JonMorrow)

If we’re being honest, I think maybe that’s one of the reasons many of us start blogging. There’s something immensely comforting about knowing your thoughts are out there for the whole world to read. You could kick the bucket tomorrow, but your words will live on, teaching, inspiring, and taking root in the minds of readers for generations to come.

Or at least that’s the idea.

What really happens, of course, is that you pour your heart and soul into a post, and no one seems to care. No comments, no links, no nothing. Come on over, friends, and check out my blog. We’re watching my ideas die in real time. Yuk, yuk, yuk.

And it’s disturbing.


18. Let Them Love You by Elizabeth Potts Weinstein (@ElizabethPW)

You refuse to share your gifts with the world, just because you are not perfect? Because you are human? Because you don’t have ever answer to every question even invented, because you have flaws, because you are still growing and learning yourself?

Stop wasting yourself on all that crap.


19. When it Feels Like Nobody is Reading Your Blog by Darren Rowse (@problogger)

As I would preach to the empty pews and as my word echoed around the room I found that I learned so much about the topic I was exploring and how to deliver it. I also learned a lot about preaching. New ideas would come, I’d try different ways of expressing it and slowly the final version of the sermon would begin to form – to the point that when I got up in the same room on Sunday to deliver the final version it would flow.


20. See The Rats For The Fleas by Joey Strawn (@joey_strawn)

It’s so easy to look at a situation, see something we are already afraid of and place the blame there. How much more often could we investigate further and find the little things being ignored are the real issue?

You complain that your blog isn’t getting the audience you want or that not enough people are subscribing to your amazing feed, but are you looking at the right things?


21. 106 Excuses That Prevent You From Ever Becoming Great by Tommy Walker (@tommyismyname)

Be honest. How often do you sabotage yourself?

On any given day, you have tasks you’d like to finish because you know they’d positively impact your business, and tasks you actually do.

You trick yourself into thinking that keeping up with industry news, and reading the latest “10 tips to ______” post is “working.”

You know better, but some part of you believes that simply reading the article will help you move forward.

22. Bonus Post, Also from Tommy Walker: Blogging and the Definition of “Insanity.”


I’ll humbly add to this list, two posts I’m extremely proud to have written, one here on the NMX blog and the other on my blog, Blog Zombies. I hope they have really affected my readers and changed them for the better:

23. Does Your Blog Just Tell People What They Want to Hear? A Honest Look at Social Success
24. Don’t Be a Scumbag (And Other Advice I Can’t Believe I Have To Tell You)

Where’s post #25? Well, I leave that one up to you. I hope you take a moment to leave a comment with a link to the best post you’ve ever written, a post that you hope has changed the lives of your readers.

If you’re having trouble thinking of a post that fits into this category, maybe it’s time to write one. Give me your best!

The 12 New Media Days of Christmas: 6 Publishers a-Publishing

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During the 12 New Media Days of Christmas, we’re counting down the days until Santa comes by featuring some of the best blog posts of 2011 from awesome writers within the BlogWorld community! Skip to the end to read more posts in this holiday series and don’t forget to leave a comment if you’ve written a post about today’s topic!

One of the things I love about the new media industry is watching the publishing industry grow and change. Today, I’ve gathered some interesting blog posts about this topic, and I’d encourage you to read them all if you’re a book publisher, writer, online content creator, marketer…basically, if you all should be reading these posts!

Post too long? Head to the Quick Links section for just a list of the links included in this post without all the analysis and quotes!

1. The Future of Books and Publishing by Mitch Joel at Six Pixels of Separation

I don’t have time to listen to many podcasts, but Mitch Joel’s is one I really enjoy. In this episode, Mitch talks with Hugh McGuire about some really cool new tools in the publishing world. The publishing world is going through a lot of changes right now, but those changes don’t have to be bad. In fact, I think they’re pretty exciting. During the podcast, Mitch and Hugh talk about this exciting future.

Writes Mitch,

The book publishing industry is going through dramatic change and digitization. With that comes some fascinating lessons for marketers and marketing. Enjoy the conversation…

After listening to his podcast, you can find Mitch on Twitter @MitchJoel. He’d the author of the Six Pixels of Separation book and also writes for The Montreal Gazette and Vancouver Sun.

BONUS: I featured Chris Brogan earlier in this 12 New Media Days series, but he also have a great interview with Hugh published on his blog that is totally worth checking out!


 

2. The Economics of Self-Publishing an Ebook by Simon Owens at The Next Web

Self publishing is a hot topic. At one time, you weren’t really considered a legitimate author if you self published. Sure you could do it, but it was hard to sell copies of your book, since retailers didn’t (and still don’t) want to stock self-published books. That’s not to mention the out-of-pocket costs for the author. But now, publishing an ebook is pretty simple, and not only can you sell your book on your own blog, but you can also upload it to the Kindle and Nook marketplaces. And authors? Well, some of them are making a killing. In this post, Simon writes about some of the authors who have found success with self-publishing, along with topics like pricing, where the big publishing houses are going from here, and more. From the post:

Recent figures released by Amazon indicate that its ebooks are now outselling their print counterparts. Most the top sellers in the Kindle store also have print editions, but there are dozens of “indie” authors who are selling thousands of ebooks a month without a print version.

Simon also blogs at his own site, Bloggasm, and you can find him on Twitter @simonowens. He’s also the Director of Editorial & Outreach at JESS3.


 

3. How to Publish Your First Book by Donny Gamble at DonnyGamble.com (guest post for ZacJohnson.com)

If you’re brand new to the idea of self-publishing an ebook, this post is a good place to start. It all starts with a good idea, which is the same thing you need before starting the traditional publishing process as well! If you have a great idea that will really help people, self-publishing is pretty easy. Donny talks about his experiences in this post, and you can easy replicate these ideas to publish your own posts. He writes,

Do you have a book swimming around in your head? Maybe you’ve got one already written but have never known how to offer it or where. Now you do. If you make the decision now, you can realistically see your dream come to fruition before the end of the year.

Okay, it might be a little too close to the end of the year for this still to be true, but you can definitely have a book published by this time next year! After reading Donny’s post, check out his book, #Code Bytes – Conversations with Internet Entrepreneurs, and follow him on Twitter @donnygamblejr.


 

4. Self-Publishing versus e-Publishing by Suzanne Fyhrie Parrott at Unruly Guides

While we often equate self-publishing with ebook pushing, as Suzanne points out in this point, it isn’t your only option. If you want to build your business, print versions might make sense for you as well, depending on your goals and target market. Check out this post to learn about your options, including both traditional print self-publishing and print on demand. From the post:

Self-publishing means you take on all the responsibility of getting noticed. You have to set aside time to market yourself. I like to do all my connective work (facebook, blog) in the morning – even before I am dressed. I spend about an hour, sometimes less, and then I take a small break, preparing myself for my writing.

One thing every author needs to ingrain in their mind – you are a business and the commodity is you. Not your books, but you.

You can find Suzanne on Twitter @unrulyguides and also like her Facebook page. If you sign up for her newsletter on her sidebar, you can download her guide, 10 Tools for Finding Author Success for free!


 

5. Self-Publishing: A Game Changer for the Publishing Industry by Abby Johnson at WebProNews (with Jim Kukral)

A lot of what Jim is saying in this video with WebProNews is echoing what others are saying as well about the publishing industry. He also talks his experiences publishing, both traditionally and in this new online world. I love his ideas about pre-selling or pledging, which is how he’s marketing his new three-book series. Traditional publishing might not be totally dead, but Jim makes some really good points about how it is evolving. Says Jim,

“[Traditional publishing techniques] are not going to die…they’re just changing. The model of having a thousand books put out by a big publisher every six months is going to change simply from the fact that bookstores can’t support that anymore….they’re gong to scale back and handpick books they know are going to sell.”

You can add Abby to your circles on Google+ and follow WebProNews on Twitter @webpronews. Jim is on Twitter @jimkukral. He’s the author of Internet Marketing for Business Answers and a number of other books, which you can find on his website, JimKukral.com.


 

6. 6 Reasons Why I Chose to Self-Publish my Novel by Ali Luke at Aliventures

Whether you are publishing an informational book/guide in conjunction with your blog or are publishing a novel, as Ali is doing, there are some clear advantages to self-publishing for some people.

Is self-publishing the right option for you? The answer it’s “yes” for everyone, but Ali’s post will help you decide. For her, it was the best option! Writes Ali,

Seven months ago, I wrote a rather provocatively-titled post here on Aliventures: Why I’m Giving Up on My Dream.

I explained why the writing dream of “get an agent” then “land a book deal” wasn’t looking so great to me anymore. And I outlined my plan to publish Lycopolis myself.

A couple of weeks ago, I went ahead and did it.

Read about Ali’s experiences, and then follow her on Twitter @aliventures. You can also check out her online shop, where you find ebooks such as The Blogger’s Guide to Irresistible Ebooks, The Blogger’s Guide to Freelancing, and The Blogger’s Guide to Effective Writing. And definitely check out her new novel, Lycopolis!


Quick Links

For those of you short on time, here’s a list of the links covered in this post:

  1. The Future of Books and Publishing by Mitch Joel (@MitchJoel)
  2. The Economics of Self-Publishing an Ebook by Simon Owens (@simonowens)
  3. How to Publish Your First Book by Donny Gamble (@donnygamblejr)
  4. Self-Publishing versus e-Publishing by Suzanne Fyhrie Parrott (@unrulyguides)
  5. Self-Publishing: A Game Changer for the Publishing Industry by Abby Johnson at WebProNews (@webpronews) with Jim Kukral (@jimkukral)
  6. 6 Reasons Why I Chose to Self-Publish my Novel by Ali Luke (@aliventures)

Other posts in the 12 New Media Days of Christmas series will be linked here as they go live:

12 Bloggers Monetizing
11 Emailers List Building
10 Google+ Users a-Sharing
9 Vloggers Recording
8 Links a-Baiting
7 Community Managers a-Managing
6 Publishers a-Publishing (this post)
5 Traffic Tips
4 New Media Case Studies
3 Must-Read New Media Interviews
2 Top New Media News Stories of 2011
And a Partridge in a Pear Tree

You can also check out the all the posts from 2010 and 2011 here, and don’t forget: If you wrote a post in 2011 about today’s topic (digital publishing), PLEASE leave the link in a comment below to share with the community!

10 MORE Social Media Posts Everyone Should Read

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A little while ago, I compiled a list of the 25 Social Media Posts that I think everyone should read. If you haven’t checked it out yet, do so – there are some fantastic posts on that list from bloggers who live around the world.

Life keeps truckin’ on, and since then there have been some absolutely brilliant posts published about social media. Let’s take a look at 10 MORE social media posts that everyone should read. Note: this list is in alphabetical order, not in order of important/value.

7 Ways To Craft Your Facebook Posts For Maximum Shares by Mari Smith (@marismith)

Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing!

Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on each piece of content. When you craft your fan page updates in a manner that naturally inspires fans and their friends and visitors to your page to share with their networks, you set in motion ripples of viral visibility. Basically, free additional exposure.

Facebook is not my social media strong point, so I love reading posts that give advice on how to best share content on this network. Mari is the queen of Facebook advice, and this is a great post from her blog!

10 Laws of Social Media Marketing by Susan Gunelius (@susangunelius)

1. The Law of Listening

Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

This is just the first of ten super smart “laws” when it comes to using social media for your business. I’m not a fan of rules that people say you have to follow, but these are really smart guidelines to use if you want to grow your network.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools by Tamar Weinberg (@tamar)

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Further, those who are seasoned may seem at a loss in the apparent “simplicity” of it all. I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them.

I love a great list within a list! Tamar did an awesome job compiling this one, which includes social media advice from some of the top influencers out there and even a number of past BlogWorld speakers, including Jason Falls, Chris Brogan, and Lee Odden. Each person on the list gives a little known social media secret and a little known social media tool – and these tips are fantastic. This is a must-read post.

A True Measure Of Influence by Tom Webster (@webby2001)

An influence score makes assumptions about the value of your follower count, how many people click on your links, etc., and then bashes those assumed values together with yet another set of assumptions – their supposed relationship to each other. Yes, there are mathematical functions involved, but just as the “likely voter model” many pollsters use for pre-election polls can never predict whether or not a specific individual will actually vote, the influence score will never be able to predict the impact of an individual on the behavior(s) you are trying to influence.

If you’re a stats geek like I am, this is the post for you. Do numbers like Klout score really matter? Yes – but if you actually want to measure influence, you can’t stop there. As Tom suggests, you have to develop your own performance measures if you want to truly understand your social media influence.

An Honest Look at Being a Social Media Consultant by Mack Collier (@MackCollier)

Over the past few months, I’ve had several discussions with people that are working in this space as the umbrella term of a ‘social media consultant’.  What prompted me to write this post was because several times I have heard from friends that are struggling, and they assume that since they are struggling, that it’s a direct reflection on their abilities as a consultant.  They also assume that most consultants are doing extremely well, so if they aren’t, that further cements the idea that they just aren’t ‘cut out’ for this type of work.

If you’re considering leaving your job to work in the social media industry, this is a post I highly recommend reading first. Mack’s post doesn’t just talk about the fact that it isn’t all unicorns and rainbows out there; it also gives some pretty great advice for becoming successful in this industry.

Conversation Isn’t Hard by C.C. Chapman (@cc_chapman)

I firmly believe that if you talk and act just like you do in the real world when face-to-face with people you’ll do well. Sure, that is over simplifying things, but at the root of everything I do believe this. Of course this means that if your a jerk in person…well you know what that means. *grin*

Having a conversation shouldn’t be a chore. You either enjoy talking with people or you don’t. Twitter and social media are not for everyone.

I really dislike it when people assert that there’s only one right way to do social media, so this post resonates with me. I think one of the reasons my personal network is continuously growing is that I’m totally myself online. I’m a little more outgoing, perhaps, but what you see is what you get – and people like that.

Cyberbullying is Not a Joke by Matt Ryan (@mattryan) with video by Chris Pirillo (@chrispirillo) and Christopher Burgess (@burgessct)

Social networking is one of the latest challenges facing parents today. As both a common form of communication between peers and a source of information, social networks are becoming increasingly difficult for parents to ignore or shrug off as a simple trend. Parents are challenged with not only reading the signs of their child’s mood and general demeanor; they have to maintain awareness of what they go through online.

Cyberbullying is a big deal, and the ramifications of it can last well past a person’s high school years. In 2010 alone, 34 teens committed suicide as the result of cyberbullying that took place on personal Web sites, social networks, and various other forums across the Web.

What I’d like to add to this is that it isn’t just kids who are bullied via social media. Just because you can say something anonymously doesn’t mean that you should say it. Think about the things you post online, especially as they relate to other people. Build people up; don’t break them down. Kids look to us as role models, so it’s up to us to set a good example and refuse to take part in online bullying.

Search Engine Marketing vs. Social Media Marketing: The Showdown by Kristi Hines (@kikolani)

When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary two that individuals and businesses almost always have a struggle with investing their time and money into are search and social. Sometimes the issue is convincing people why these are a necessity for a thriving business. Other times, the conflict is whether to invest in one marketing strategy more than the other, or to only pursue one marketing strategy but not the other.

I think this is an awesome post about two of the very best ways to drive traffic to your website. Of course, you don’t have to choose one or the other, but determining where it makes sense to focus your attention can help your site (and by extension, your business) grow.

The Next Layer of Social Media by Mitch Joel (@mitchjoel)

Personally, this is the easiest way for me to think about innovation in media: Is it passive or active? What’s the percentage? Can a passive media become an active media? Can an active media become a passive media? Is this what the public wants? How will passive and active media play together in a marketing mix? How well will brands be able to blend those two types of media together?

Where is social media going? I don’t know that Mitch Joel knows the answers (and he isn’t claiming to know them), but I do think that this post is a really smart way of looking at the future of social media.

Top 10 Social Media Fears that Go Bump in the Night and How to Make Them Worse! by Liz Strauss (@lizstrauss)

It’s the middle of the night. The wind is blowing. The moon is high. Creaking noises are sounding. Memories of comments are running through your head, and you’re thinking of emails you sent that went unanswered.

You had such hope when you started in social media. It was daytime. You were always laughing then. Now you’re just shell of yourself in despair, dejected, and broken. Your socmed fears have taken over with the things that go bump in the night.

Fear is a paralyzing thing for some people, myself included. When it comes to social media, sometimes the fear of doing something wrong can keep us from being truly successful. This is an older post that Liz revamped for Halloween – and I’m so glad she did. I love it when bloggers bring old, awesome posts to the surface again.

Now it’s your turn! Leave a comment with the best social media post you’ve read in the past few months.

Building Your New Media Empire

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This year, BlogWorld attendees heard from an esteemed panel of online empire builders – host Mitch Joel from Six Pixels of Separation, BlogHer CEO Lisa Stone, Michael Stelzner from Social Media Examiner, and CEO of Federated Media Publishing Deanna Brown. If you want to check out the entire keynote, definitely pick up a virtual ticket. Here were some of my favorite quotes from the panelists:

Deanna Brown

  • “I think it’s less about new empires and more about the fall of empires – the fall of old media.”
  • “The most successful bloggers in our network blog about what they love.”
  • “Avoid anything that puts you in a box.”

Michael Stelzner

  • “If you pick an area where you see a hole…you can build a massive following, and you can turn that into a business.”
  • “Figure out what your customers of prospects are interested in…and then give them what they want.”
  • “I say that I’m a publisher, I don’t say that I’m a blogger. I think that’s how we have to think about it.”

Lisa Stone

  • “Today’s empire of one has to have a diversified business model.”
  • “There is no contest that the most important thing you can do is deliver a fantastic story.”

Again, this is just a small sampling of the awesome empire-building advice these three panelists had to share! Check out the virtual ticket to see the entire presentation and get access to ALL of the sessions from BlogWorld LA 2011.

About the Speakers

Mitch Joel was recently named one of iMedia’s 25 Internet Marketing Leaders. He blogs at Six Pixels of Separation and is the president of Twist Media. You can find him on Twitter @mitchjoel.

Michael Stelzner is the founder and CEO of Social Media Examiner. Technorati and AdAge rank his site as one of the world’s Top 10 business blogs. You can find him on Twitter @Mike_Stelzner.

Lisa Stone is the co-founder and CEO of of BlogHer. Their content hub at BlogHer.com reaches more than 27 million women monthly. She’s on Twitter @lisastone.

Deanna Brown is the CEO of Federated Media Publishing and the co-founder of CondeNet, the digital division of publisher CondeNast. Find her on Twitter @deannabrown.

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