Meet the Blogger is a feature here at the BlogWorld blog where we introduce you to some of newest bloggers in various niches. Today, we’re talking with Miriam Gomberg, who blogs at MiriamGomberg.wordpress.com about her experiences as a “customer experience connoisseur.” Check out his interview below, as well as the full list of Meet the Blogger interviews (including instructions for participating).
Allison: Thanks for the interview, Miriam! Tell us a little about you and your blog.
Miriam: I have either owned, operated or worked in retail since I was 16 for my parents and through the years, have gained a healthy perspective of what creates a superior customer experience. In my late 30’s I closed my business of 15 years went back to school and finished a degree. Now I am working on an MBA to add to my list of accomplishments. My blog’s tagline is “a customer experience connoisseur.”
What initially attracted you to blogging and why did you choose to blog about customer service?
I started blogging when my friends took a class on personal branding in the MBA program and loved it so I decided to try it as well. I have learned tons about social media since beginning the class and I expect to continue blogging well after the class is over. I chose my topic (customer service) by really taking some time to think about what I do that makes me unique and how can I contribute knowledge and opinions about a topic that I am passionate about. I am still narrowing my niche because blogging is still new to me.
I think it’s great that you started blogging as part of a college class. Do you think blogging/social media is a topic area that colleges need to cover in more detail? Or is too much focus being taking away from more traditional branding and marketing topics?
The personal branding class (that I just finished) was my favorite class throughout my tenure as an MBA student. There is value in this class for anyone trying to set herself apart in a competitive market. During the last 3 classes, each student presented his or her brand to the class, and the talent and diversity was astounding. One girl branded herself as a vitamin expert because her family owns a vitamin production factory, and a guy in class branded himself as an expert in a very specific application for SAP. I think that more colleges and universities should offer a class like this. In an MBA program, plenty of classes are dedicated to more traditional marketing/branding topics. Dr Simmons was innovative in his approach and as a result, I plan to continue fine tuning my brand.
What are some of the challenges you’re facing as someone who’s new to blogging?
Like other bloggers, my challenges include: traffic (reaching a desired audience), topic inspiration, and time.
What’s the single most important lesson you’ve learned so far as a blogger?
Be myself. Over and above any of my skills, this is what makes me unique.
I love how you use stories from your personal life to illustrate lessons in customer service! Is this something you planned from the beginning or did it just evolve naturally as you continued to blog? Why did you chose this style over the less personable style that is common in the business niche?
Thank you for saying that you enjoy the story telling as that is how I communicate best. My communication style is very personal and It was a natural extension to write in the same manner as I speak. In reading other blogs, I am drawn in by a bloggers voice. If he or she is too impersonal and dry, I quickly lose interest.
You mentioned that you chose to blog about customer service in part because you’re passionate about that topic. How important is it, in your opinion, for a blogger to be passionate about there topic? Do you think it is more or less important than expertise or experience in the niche?
Passion for your topic is imperative to a good blog. As an ESFJ personality, if I don’t feel the passion, it is hard to fake it. Topic expertise is important but by itself can be boring. Why are you an expert in a subject if you don’t feel anything for it? Passion has made me into an effective leader, student, etc.
What blogging topics do you hope to learn more about in the coming months?
I want to hear about how others also got started and why they continue to blog.