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32 Brilliant Bloggers Talk About Keyword Research for Bloggers

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Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Keyword Research for Bloggers

No matter what your blogging niche, you probably get at least some of your traffic from Google and other search engines. By doing a little keyword research and implementing some good SEO practices, you can pull in even more readers from search engines.

Brilliant Blogger of the Week

Onibalusi_Headshot The Definitive Guide to Keyword Research by Bamidele Onibalusi

This post on YoungPrePro is perfect if you’re just getting started with keyword research for your blog. Bamidele writes about why keywords matter, and how to get started with your research. After doing keyword research, I also recommend checking out his post, The Ultimate SEO Guide to Dominating The Search Engine Rankings, which will help you take optimization even farther so you can reach more and more readers via Google and other search engines.

After checking out this brilliant blogger, don’t forget to follow him on Twitter at @YoungPrePro.

Even More Brilliant Advice:

  1. 5 Best Ways Bloggers Can Do Keyword Research by Nida Zaidi (@NidaXaidi)
  2. 5 Unexpected Keyword Research Sources by Sujan Patel (@sujanpatel)
  3. 7 Most Powerful Best Free Keyword Research Tools by Rakesh Kumar (@notebinary)
  4. 10 Free Keyword Tools for Your Blog Title Tag Research by John Saddington (@saddington)
  5. 16 Killer Keyword Research Resources For Total Niche Domination by Tommy Walker (@tommyismyname)
  6. A Beginners Guide to Keyword Research by Bill Germino (@BillGermino)
  7. An Introduction to Keyword Research Using Free Tools by Adam Whittles
  8. Blogging for SEO Part 1: Keyword Research by Claire Atwell (@claire_atwell)
  9. Headsmacking Tip #3: Run Your Blog Post Titles Through Keyword Research Before You Hit Publish by Rand Fishkin (@randfish)
  10. How to Do Basic Keyword Research by Marion Jacobson (@searchqueen)
  11. How to Do Keyword Research for a WordPress Site by Karol (@carlosinho)
  12. How To Do Keyword Research For Your Website, Find Hidden Keyword Gems by Maria Calanchini
  13. How to Do Keyword Research in 10 Minutes by Aviva Blumstein (@AvivaBlumstein)
  14. How to Do Keyword Research, On-Page SEO Your Blog Posts by Julian Wong (@julianhwong)
  15. How to Find the Keywords that Work for Your Content Marketing Goals by Beth Hayden (@bethjhayden)
  16. How to Improve Your Keyword Research with the Help of Google Trends by Amrit Hallan
  17. How to Research Keywords: Tips, Competition and Squirrels by Andy Crestodina (@crestodina)
  18. How To Use Keyword Research The RIGHT Way – Are You Doing It Wrong? by Andrew Wang
  19. How to Use Keyword Research to Supercharge Your Blogging Strategy by Frank Dickinson (@FrankDickinson)
  20. Importance of Conducting Keyword Research for Your Blog Posts by Chris Melfi
  21. Keyword Research for Web Writers and Content Producers by Brian Clark (@copyblogger)
  22. Keyword Research For Your Blog Content – Use People’s Problems For Your Market Research by Michaelangelo Flores (@mflores87)
  23. Keyword Research: How to Find Long Tail Keywords by Philip Alex (@philipalex08)
  24. Keyword Research is Critical to Your Success with Niche Sites by Sunil (@extramoneyblog)
  25. Keyword Research to Optimize Your Blog Posts by Matthew Allen (@matt76allen)
  26. Performing Keyword Research for Blog Posts by Blog Hands (@bloghandsseo)
  27. The Expert’s Guide to Keyword Research for SEO Copywriting by Elisa Gabbert (@egabbert)
  28. The Value of Keyword Research for Blogging by Chad Goulde
  29. Top 5 Keyword Research Tips by Charles Dovbish
  30. Using Google Keyword Research for SEO by Lisa (@wealthmission)
  31. What Metrics You Need to Understand For Keyword Research by Kyle

Did I miss your post or a post by someone you know about keyword research for bloggers? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic: Landing Pages

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

How to Use Long Tail Keywords to Grow Your Blog Audience

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If you ever felt like you’ve hit a wall with your blog content or audience reach, focusing on long tail keywords might be one of your best options.

Something way too many people focus their efforts on is trying to rank for generic keywords, which usually results in a lot of wasted time and effort in an area that simply has way too much competition.

What are Long Tail Keywords?

Before we get too far into how to find and use long tail keywords and how they work, let’s first cover the differences between what they are.

Generic keyword: blogging
Long tail keyword: make money blogging

While both of these keywords are very attracting and have a wide audience, one of them will be much easier to rank for, while also focusing clearly on it’s niche audience.

If you do a search for “blogging,” you can really be looking for anything. If someone is going to search for “make money blogging,” they are obviously interested in learning how to make money with a blog of their own. To get one step further you could even do “make money blogging with affiliate marketing,” which would be even more specific and give you a tighter niche audience with even less advertiser and search competition.

How to Find Long Tail Keywords

Knowing what long tail keywords are is one thing, but actually knowing how to research and find the winners is another.

There are plenty of free software tools out there for you to use, such as Bing AdCenter tools and Google Keyword Tools. Both of these will allow you to plug in a keyword, find related search terms and also provide you with advertiser competition and how many people are searching for each phrase per month.

If you would like to save a lot of time and get a premium piece of software, I highly recommend Long Tail Pro (full review). Not only will the software do everything that Google Keyword Tool can, but it will also give you a “Keyword Competition” score that will give you an idea of how hard it would be for you to rank for a specific keyword.

Using Long Tail Keywords to Grow Your Blog

With all of this mentioned, there are two key ways that you can start growing out your blog with these methods.

The first is to use long tail keywords in your pay per click marketing campaigns, which will improve your overall costs and conversions.

The next and best way is to use long tail keywords as the focus of your blog content and title.

Instead of using “How to Install WordPress” as your content and title, go more direct with “How to Install WordPress with 1 Click Install.” Not only will this help you rank better in the results, but it will also give you an exact audience of people who are searching on that exact topic/task.

If you aren’t currently building out your blog with long tail keywords, now it a great time to start!

Photo Credit: Bigstock

Overheard on #Blogchat: Conscious Keyword Strategy (@grtaylor2)

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Do you participate in #blogchat? Every week, this weekly discussion on Twitter focuses on a specific topic and bloggers everywhere are invited to join in. Because I often have more to say than what will fit in 140 characters, every Sunday night (or Monday morning), I post about some of the most interesting #blogchat tweets. Join the conversation by commenting below.

(Still confused? Read more about #blogchat here.)

This week’s theme: Open mic night!

Whenever there’s an open mic night at #blogchat, you never know where the conversations will go. I didn’t get to participate myself tonight, but one of the tweets that stood out in the transcript was this one:

@grtaylor2: I go into every post w/ a conscious keyword strategy. Then, I write the content for the audience.

My first instinct is to want to argue. No! Do not write for search engines! You have to write for your readers! What are you doing?!? WRONG!

But in reflecting a bit, I think grtaylor2’s tweet is spot on the money because he used one word: conscious.

Keyword use in blog posts can be downright horrible. I’ve seen posts where not only were keywords stuffed into the text unnaturally, but the overall information in the post just didn’t make sense. If you’re writing for search engines, you’re never going to build a viable blog, unless you can also offer something of value. And because so many people make the mistake of using keywords in a crappy way, I think many bloggers have the natural reaction of wanting to argue anyone who says they write with keyword strategy in mind.

But this approach can make sense. In actuality, if you don’t consider keywords at all, you probably are doing a disservice to readers.

Why?

Because frankly, if certain keywords are popular, that means that people are interested in those topics. That doesn’t mean that you need to stuff your blog posts with keywords to pull in traffic, but if you’re ignoring your readers’ concerns, you’re missing out the opportunity to really help your community.

Check out your stats. What keywords are bringing people to your blog? These are topics where you can expand with more posts. Check out search engine reports. What keywords are popular in your topic area? These are topics you should cover if you haven’t already.

Yes, you should focus on awesome content, but the conscious addition of keywords can also help you reach out to people who don’t yet know about your blog. Good keyword strategy can help you build your community, not just drive up your traffic numbers. Don’t ignore this way of connecting with your readers.

Tag You’re It! – Why Tagging Your Content Is Important

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Tag You're It

If I have said it once I have said it a thousand times, “We live in a Google world.”  It is true, we don’t order Chinese food, find directions to the store, or stalk old girlfriends without using Google.  Being findable in this world is important if you are trying to be found.  Businesses especially must pay attention to how their customers can find them.  Keywords and key phrases are how that is accomplished through the use of meta tags or just tags.

Tags are a keyword associated with content attached to it.  If you want people to read your latest blog post on how to wash a cat, you have to determine how they would look for that content and attach that key word or phrase to it.

The same rule applies to your content as a publisher whether it be a blog, a podcast, video or even your photos.  We often put pictures into our posts that we find which we feel are relevant to our content, the title or completely off the wall for that matter.  We find those pictures at places like flickr, istockphoto, and yes, Google image search.  We enter a keyword into the search function of those sites to find a picture for the content.

In addition to being searchable or findable, it also has the effect of increasing traffic to your content and makes the content watched, seen and readable.  One of the things that I do on a regular basis is to search out and find anyone that mentions BlogWorld & New Media Expo.  You can imagine all the different variations of that and the number of tags used to describe our event.  This is also why we like people that use a common tag.  The most used tag last year was of course “BWE09” and this year we are urging everyone to use “BWE10”.  This allows us a quick reference to your blog post, your picture on your photo sharing site, your podcast and your YouTube (owned of course by Google) or other videos. A YouTube search with “blog world” returns 234,000 results.  We all know it may be difficult for me to look at that many videos.  Using a tag like BWE10 focuses the searcher into your content. A similar search with BWE09 allows me the benefit of watching less that 150 videos.

If your content is well done and is something we need to share with our community, we find and share it.  This in turn increases the readers, listeners, or viewers of your content.  We are still pouring over the content generated as a result of the 2009 event in October, I am finding new content daily and still trying to read all of it.  As we grow and get bigger and have more content generated it is going to be tougher to find your content and thereby making it even more important for you to tag appropriately.

For the upcoming show in 2010 we are asking everyone to tag your content “BWE10”  If you Tweet that hashtag, put that in your post, attach it to your videos, photos and podcasts, I’ll be there to say hello.  If it is something that needs to be shared with the thousands of people in our community, we’ll do so and increase your traffic and readership.  If I miss something because I couldn’t find it, your content may never get discovered and broadcast further.  We are listening and we are paying attention to what is being said. Tag your content!

Photo Via SD_Kirk

Tag You're It! – Why Tagging Your Content Is Important

Author:

Tag You're It

If I have said it once I have said it a thousand times, “We live in a Google world.”  It is true, we don’t order Chinese food, find directions to the store, or stalk old girlfriends without using Google.  Being findable in this world is important if you are trying to be found.  Businesses especially must pay attention to how their customers can find them.  Keywords and key phrases are how that is accomplished through the use of meta tags or just tags.

Tags are a keyword associated with content attached to it.  If you want people to read your latest blog post on how to wash a cat, you have to determine how they would look for that content and attach that key word or phrase to it.

The same rule applies to your content as a publisher whether it be a blog, a podcast, video or even your photos.  We often put pictures into our posts that we find which we feel are relevant to our content, the title or completely off the wall for that matter.  We find those pictures at places like flickr, istockphoto, and yes, Google image search.  We enter a keyword into the search function of those sites to find a picture for the content.

In addition to being searchable or findable, it also has the effect of increasing traffic to your content and makes the content watched, seen and readable.  One of the things that I do on a regular basis is to search out and find anyone that mentions BlogWorld & New Media Expo.  You can imagine all the different variations of that and the number of tags used to describe our event.  This is also why we like people that use a common tag.  The most used tag last year was of course “BWE09” and this year we are urging everyone to use “BWE10”.  This allows us a quick reference to your blog post, your picture on your photo sharing site, your podcast and your YouTube (owned of course by Google) or other videos. A YouTube search with “blog world” returns 234,000 results.  We all know it may be difficult for me to look at that many videos.  Using a tag like BWE10 focuses the searcher into your content. A similar search with BWE09 allows me the benefit of watching less that 150 videos.

If your content is well done and is something we need to share with our community, we find and share it.  This in turn increases the readers, listeners, or viewers of your content.  We are still pouring over the content generated as a result of the 2009 event in October, I am finding new content daily and still trying to read all of it.  As we grow and get bigger and have more content generated it is going to be tougher to find your content and thereby making it even more important for you to tag appropriately.

For the upcoming show in 2010 we are asking everyone to tag your content “BWE10”  If you Tweet that hashtag, put that in your post, attach it to your videos, photos and podcasts, I’ll be there to say hello.  If it is something that needs to be shared with the thousands of people in our community, we’ll do so and increase your traffic and readership.  If I miss something because I couldn’t find it, your content may never get discovered and broadcast further.  We are listening and we are paying attention to what is being said. Tag your content!

Photo Via SD_Kirk

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