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NMX Keynote: The Future of Podcasting with Leo Laporte, Norman Pattiz, and Noah Shanok

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We’re happy to announce that Leo Laporte, Norman Pattiz, and Noah Shanok will be taking the keynote stage at NMX 2014 for “The Future of Podcasting.” This keynote is starting at 9:00 AM on Monday, January 6 – don’t be late!

Leo Laporte Leo Laporte has worked as an author, speaker, and broadcaster in New Haven, Monterey, San Jose, San Francisco, and Los Angeles, most recently focusing on technology coverage for radio, television, and the Internet. Leo launched his network in 2005 with its first show, “This Week In Tech”, and continues to host that show and 10 others on the network, including “Macbreak Weekly”, “The Giz Wiz”, “Before You Buy”, “Security Now”, “This Week In Google”, “Triangulation”, “Windows Weekly”, “iPad Today”, “Know How…,” and “The Tech Guy”. He also directs the network as a whole, hiring staff, originating new shows, and approving all advertising.

Read his full bio here.

Norm Pattiz Norman Pattiz is the Founder of Westwood One which under his leadership became America’s largest radio network and provider of news, sports, entertainment, talk and traffic programming to the Broadcast Industry. In 2010, Norm created Courtside Entertainment Group and most recently (January 2013) introduced PodcastOne and PodcastOne Sales, the leader in national podcast marketing and sales and digital audio content on demand. The PodcastOne platform is home to over 200 of the most downloaded podcasts in the industry. The company now produces its own original content including The Steve Austin Show, Kathie Lee Gifford, Chris Jericho, Dennis Miller, Brandi Glanville, Dr. Drew and Bret Easton Ellis. PodcastOne is also the home of The Adam Carolla Network, Dan Patrick, Jillian Michaels, NPR New York and Los Angeles, CBS 60 Minutes, The Nerdist and Jay Mohr, most of which are represented exclusively for national advertising by PodcastOne Sales.

Read his full bio here.

noah shanok Noah Shanok is the CEO of Stitcher, Inc. He is furthering the movement to bring personalized, on-demand, quality, and always-current audio content to listeners everywhere. He was the founding VP of Sales for StubHub, an online ticket market- place that sold to eBay in January 2007. Noah also worked as a consultant at the Boston Consulting Group and as a fixed-income trader at JP Morgan Chase & Co. He holds an MBA from the Wharton School at the University of Pennsylvania and a BS from Skidmore.

Read his full bio here.

 

If you don’t have your ticket to NMX 2014 yet, there’s still time. Secure your seat today so you can be in the audience for this keynote and the rest of our keynotes and sessions.

Guy Kawasaki Talks About “Artisanal” Publishing

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We always feel lucky when Guy Kawasaki is able to speak at one of our events. This year, Guy sat down with Mark Fidelman at NMX 2013 in Las Vegas to discuss in a keynote entitled “Going Bananas with Guy Kawasaki,” which covered a wide variety of new media topics, including a discussion on publishing in the new media world. Here are some of the highlights from his talk:

“Let the people decide.”

The session began by discussing self publishing, or artisanal publishing as Guy refers to it. After publishing What the Plus himself, he decided to write his newest book, Ape, to discuss the process. Guy used social media for feedback and reviews by sending out the outline, and later his full manuscript draft, for his book to “4 million of my closest friends,” as he referred to his followers. He would never have been able to do so with traditional publishing.

“Traditional publishers would have an aneurism!”

Self-publishing allows you freedom to do things like sending your content to followers before it is published. With self publishing, the writer has complete control over the book from beginning to end, but that also comes with all the responsibility and risk. Remember, Guy has a huge audience, so he’s able to self-publish and try new things while still knowing that he will sell a healthy number of books. If you don’t have this massive following yet, self-publishing might not be as successful for you. However, don’t overlook this as an option, especially due to the freedoms self-publishing affords you.

“Guy’s provided me with such great content all year, the least I can do is buy his $10 book.”

What’s Guy’s personal social media strategy? He compared it to NPR. According to him, they provide “great content 365 days a year,” and once in a while slam you with a phone-a-thon. In Guy’s eyes, they’ve earned the privilege to promote once in a while because of their commitment to quality content throughout the entire year. He applies the same principle to his social media accounts. He provides his followers with quality content so consistently that when he does stop to promote his newest project every now and again, he hopes his followers think, “Guy’s provided me with such great content all year, the least I can do is buy his $10 book.”

Of course, during his keynote, Guy also spoke about a number of other topics as well. Did you know that all of our keynotes have been live-streamed and archived? Head over to NMX University to see our keynotes and additional bonus content live from the show.

About Guy: Guy Kawasaki is the author of APE, What the Plus!, Enchantment, and nine other books. He is also the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Leo Laporte Talks at #NMX about Building a Podcast Community

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We’re always excited when Leo Laporte is able to speak at one of our events, and this time around was no different. Leo gave our Day Two keynote, talking about how podcasting is changing the world of media. Check out his keynote, recorded live at NMX 2013 (made possible by our livestreaming partners Ustream and TechZulu):

Video streaming by Ustream

If you don’t have time to watch the entire keynote, here are some of the best moments from his talk:

“Podcast your passion but don’t do it for money.”

We all want to make money, but that’s not what it has to be about. You should be podcasting because you love what you’re doing and you love the topic you’re podcasting about, not because you want to make money. Passion is where it’s at. If you’re not passionate, your listeners will know.

“We’re not making little shows to download. I think what we’re doing is changing the world.”

Leo often talks about his disdain for the word podcasting since it doesn’t cover the entire industry and doesn’t sound as important as it is. As Leo stated, podcasters are changing the entire world, especially in the media industry. Mass media is actually a very young industry, and it’s still changing rapidly. Podcasters are shaping the future.

“Our opportunity is not to create audience but create community…Our type of advertising works because we have an engaged audience.”

We often talk about finding new listeners and building our audiences, but podcaster’s listeners are more than that. They’re our friends, our peers, and our community. And that’s what podcasters need to focus on – making their show a good experience so people want to be part of what you’re doing.

When we talk to our advertisers we tell them this is going to be a different relationship for you. And some of them don’t like it.”

Consumers are smart, so you can’t trick them anymore. Instead, you have to present ads in a way that makes sense for your listeners – your community, if you will. For example, on Leo’s show, they do ad slots, but it’s more of a conversation about the features of a product instead of a commercial. Ad recall for him is extremely high, which is great news for his advertisers, but some aren’t interested because there’s no smoke and mirrors. You have to have a good product with good features instead of tricking the consumer.

“We need to really think differently. We can’t just say “What we really want to do is be like the media on the internet.”

Digital broadcasting isn’t like big media as we know it today, and in Leo’s opinion, we should stop trying to be like television, radio, etc. We’re going to succeed because we’re different, and today’s mass media should be scared of that. Podcasters (any kind of digital broadcasters really) need to embrace their different-ness, because that’s how we’ll really change the world.

Want to see even more content from the show? Check out NMX University, our educational membership community where you’ll find virtual sessions, keynote recordings, bonus videos, and more!

Exploring Location-Based Context

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… by Mike Schneider

Location has been hot on the minds of marketers and technologists. Some have even been so bold as to call the ability to know a person’s exact location the holy grail (not really – OK -maybe a piece of the grail).

We do know is that location is a key activity stream in the new era of data-driven personal marketing. This new piece of context gives message makers of all kinds an opportunity to give someone a piece of content that they need at exactly the perfect time. At BlogWorld NY, we will explore three key opportunities with 3 of the world’s top 25 brands: deals, discovery and loyalty.

Deals

And the content that is delivered is not just advertising, but that is one critical component. Location-based platforms present a great opportunity to give a person a deal when they need a deal and certainly there is a difference between deals for acquisition and retention. American Express just announced a partnership with SCVNGR that will make this easier. PepsiCo has tried deals with their Loot app.

Discovery

Content in the place that you want it is key. People are attaching secrets to places on a number of mobile platforms like Yelp, foursquare, Bizzy, foodspotting, Gowalla and more.  Disney in particular has been a leader in enhancing the experience of its guests by giving them reasons to check in to every attraction in the park.

Loyalty

Acquiring a customer is expensive for a business so keeping them is paramount. Using innovative ways to get customers to return has been the business of American Express and PepsiCo for years. American Express has introduced new ways to pay, reward and surprise and delight their customers by partnering with location-based services like foursquare and SCVNGR as well as with merchants. PepsiCo has built and participated in a number of loyalty driven initiatives including a social program based on a person’s checkin history.

The co-authors of Location-based Marketing for Dummies, SchneiderMike of allen & gerritsen and Aaron Strout of WCG will lead the discussion with Josh Karpf of PepsiCo, Tom Aronson of Disney and David Wolf of American Express. The panel will be late-night talk show style with Mike hosting the show and Aaron providing color and insight and also keeping his bananas peeled for interesting audience questions via the iPad.

Hope to see you there. If you could ask these brands one question about their location-based initiatives, what would it be?

Scott Stratten at BlogWorld: People Spread Awesome

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This year, BlogWorld’s opening keynote speaker was Scott Stratten, perhaps better known as the UnMarketing guy. It was one of the most entertaining keynotes I’ve ever seen, so I hope you got to check it out either in person or streaming live. If you didn’t, I’d like to share with you one of the most important take-away messages from Scott’s keynote:

“People don’t spread meh. People spread awesome…Blogging on a schedule makes me stabby.”

Bloggers are constantly told to blog often, and that keeping your blog consistently updated is the only way to connect with and keep readers. Hell, it’s advice that I’ve given people, and I do still think it holds true – your readers want to know what to expect from you.

At the same time, what Scott says makes sense. If you’re updating your blog with “meh” posts, who’s going to promote it? No one tweets out links that are mediocre. No one recommends blogs that are just ok. The Internet is filled with more crap than a single person can get through in ten lifetimes – they are only going to promote what they love.

And you lose them if you aren’t consistently writing passionate, amazing posts. Says Scott, “When you don’t blog awesome, you hurt your blog.” So what are you writing about on your blog? Do you update every day with “meh” posts? OR do you update less frequently with posts that you’re really proud to be publishing? Think about it – what really makes more sense? If you can write amazing posts daily, to do! But if you can’t…well, maybe it’s time to reevaluate your posting schedule.

“If your product sucks, social media makes it suck harder.”

What you see on social media sites is an amplification of your product (be it an actual product you’re selling or just you blog that you’re promoting). If your product sucks, people are likely going to complain. At the very least, people won’t promote you on social media, which is nearly as bad as negative feedback. Make a great product, and social media users will pick up on that and promote it. Again, people spread awesome.

Of course, there was way too much awesome-ness in Scott’s keynote to talk about it all here. If you missed it live, remember that you can get your virtual ticket to BlogWorld to see his keynote and all of the other awesome speakers lined up for the event.

Toonblog: Opening Keynote – Scott Stratten and Unmarketing

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If you mail one post in, you hurt your blog

It was a wildly energetic start to the morning from Scott Stratten, author of UnMarketing. He’s a terrifically visual speaker – which was mighty appreciated while I was drawing this!

Graphic record of Scott Stratten's opening keynote

(By the way, let me second Scott’s comment about the horrific roaming fees Canadians have to pay when they’re in the U.S. Never mind the casinos – I could lose our house just by switching my iPhone’s data roaming back on.)

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