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24 Brilliant Bloggers Talk About Influencer Marketing

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Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Working with Influencers

Back in 2011, one of our Brilliant Bloggers editions was about working with brands. It was packed with great advice about how bloggers and other content creators can be work with brands for reviews, advertising, and other partnerships.

Today, I wanted to flip that topic and instead talk how brands should work with influences. In the past year, the term “influence marketing” has been popping up more and more. Brands are starting to realize the power content creators have over their followers online, and they’re looking for ways to harness this power.

Working with influences isn’t always easy, though, and some brands are getting it really wrong. Raise your hand if you’ve ever gotten a pitch to promote something that had NOTHING to do with your blog.

If you’re a brand who wants to amplify your message through influencer marketing, this is the Brilliant Bloggers for you!

Brilliant Blogger of the Week

Why Influencer Marketing Is Failing In Retail by Macala Wright (@macala)

While this post on psfk is specific for retail companies, there are important lessons here for brands in all industries. Macala talks about why there’s been a “bastardization of influence” and how redefining influencers for more strategic long-term relationships is key to getting influencer marketing back on track.

In this piece, Macala also gives some practical suggestions on how your brand can successfully implement influencer marketing, so it’s a must-read for any brand interested in this kind of message amplification.

Even More Brilliant Advice:

Did I miss your post or a post by someone you know about influencer marketing? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic: Facebook Ads

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

7 Habits of Effective Personal Fundraisers

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… by Rob Wu

You’re an influencer. You’ve built up a strong following on Twitter and your blog readership is increasing every day. People listen to you and want to hear from you. What you say changes opinions and spurs people to action.

You’re also passionate about a non-profit and the work that they do. Many of you want to raise funds for your non-profit or cause, but don’t know how to approach it. How can you leverage your influence for good? We’ve seen lots of people spin their wheels to figure out how to get more donations to their cause.

We’re with you and want to help you become the best fundraiser possible. The 7 Habits of Effective Personal Fundraisers is a free ebook we wrote to help you become the best possible fundraiser for your non-profit.

To do that, we combed through the thousands of individuals that used our platform and selected some of the most successful to study. We examined what and how much they raised, and identified seven habits that they all had in common; a few non-profit experts weighed in also.

As an influencer, you’re in the perfect position to leverage an audience for your cause. We can’t guarantee that you will raise a ton in donations easily, but if you follow these habits, you’ll be on the right track.

Here’s a quick overview of the seven habits.

1. Personalize your fundraising
The most effective fundraisers use their personalities to promote their campaign as well as personal stories. Your relationships are compelling enough reasons for your network to give to your cause.

2. Use multiple ways to raise awareness
Reach out to your network, especially friends, family, and co-workers. A personalized email is the best way to get donations. Social media is helpful to augment your message.

3. Keep up the human connections
Help other people connect with the cause and need by focusing on being human. Meet people face-to-face to help them understand your passion for and commitment to the cause.

4. Emphasize how everyone can make a difference
Show that even small contributions will amount to big, tangible results. Let donors know exactly where their money is going and how much of a difference it makes.

5. Your cause is worth the effort
Getting donations for a cause isn’t easy. You’ll have to persevere through some dry spells and be assured that your efforts matter (because they really do!).

6. Remind others to contribute
Update and share progress. This is an opportunity to remind others of your fundraising progress and how they can help.

7. Be appreciative
Always thank your donors and supporters! They want to be recognized and your appreciation goes a long way.

Check out our video with Rob prior to the BWENY event, where he talks about why he attends conferences, and the question he gets asked most:

View more videos from BlogWorld on the BlogWorld YouTube channel.

For more details and to hear directly from experts and the most successful fundraisers, download the free 7 Habits of Effective Personal Fundraisers ebook.

Rob Wu is a Founder at CauseVox, an innovative online fundraising platform that empowers non-profits to easily design and personalize their own fundraising tools and site. Most recently, Rob co-created SXSWCares, a campaign that raised over $120,000 in 10 days. His work has been recognized by the Mayor of Austin and featured in the NYTimes, CNN, Forbes, and NPR. Previously, Rob consulted for the Department of Defense and the US Federal government. Rob spends his free time helping NGOs abroad solve social problems more effectively. He is also a Certified Public Accountant.

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Klout 101: What the Heck Is It and Why Should I Care?

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This coming week, our Brilliant Bloggers series here at BlogWorld Expo will focus on Klout. I’m not a Klout expert – and that’s actually a huge understatement. Until starting research for Brilliant Bloggers, I didn’t even really know what Klout was. I checked my score occasionally and though, “Oh, that’s nice…” but I didn’t understand what it really was, and I certainly didn’t know what I should care.

For those of you who are in the same boat, let’s go over some Klout 101 information – and stop back on Thursday for advice and advanced tips on how to use Klout to be a better blogger or social media professional!

Klout was founded by Joe Fernandez and Binh Tran and launched in 2009. The service measures how influential you are in social media by looking at certain Twitter metrics. In late 2010, they also introduced Facebook metrics to give a more comprehensive look at a person’s social media influence.

What’s so great about Klout is that it isn’t a clinical look at follower numbers and how often you Tweet. The metrics really study how you interact with others – and how they interact with you in return. They look at over 35 different statistics to give you a score of between 1 and 100 in three categories: True Reach, Amplification Probability, and Network Score.

  • True Reach: the size of your audience – not just raw numbers, but how many active people are listening to what you say
  • Amplification Probability: how likely your audience is to care enough about your tweets/updates to reply, retweet, like, etc.
  • Network Score: the Klout scores of the people in your network

All of this is combined to create an overall Klout score. Some of the specific things Klout measures include:

  • How often your follows are reciprocated
  • How many degrees of separation you are able to put between yourself and your content (i.e., is it retweeted by friends of friends of friends?)
  • How often people mention  you
  • The diversity of the people in your network
  • How often you tweet
  • How influential are the people who mention you
  • What lists you are on

Like I said, there are over 35 metrics analyzed, so this is just a sampling of how Klout compiles information to give you a score.

Why should you care?

Klout can actually give you a good look at what you’re doing right and what you’re doing wrong when it comes to social media. They actually give you a pretty great report along with your score, so you can understand where you fall short. I don’t think you should go to extreme measures to change how you interact with people, but it can give you some things to think about. For example, maybe looking at your Klout score might make you realize that you’re following a lot of dead accounts and should purge or it might make you realize that you’re being a bit snobby and only interacting with a small circle of people.

Klout is just one tool to help you learn to be better when it comes to social media. Make sure to stop back on Thursday for some awesome advice about the topic from bloggers around the world.

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