Looking for Something?
Posts Tagged for

in-depth articles

10 Brilliant Bloggers Talk About Google In-Depth Articles

Author:

Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Google In-Depth Articles

Google recently announced a new search feature: in-depth articles. This new feature allows your content to get found, even if it is older, when you create a top resource about a specific topic.

I wrote a little about Google in-depth articles last week. Today, I wanted to direct you to even more brilliant advice on this topic.

Brilliant Blogger of the Week:

ana hoffman Google In-Depth Articles: How to Rank for Them in Google Search Results by Ana Hoffman

This was one of the first posts I read about in-depth articles back when this feature was introduced. I think Ana does a great job of covering the topic and giving you some insight about how to rank in search results using this feature. More importantly, however, I love this idea from Ana: “I am very excited about investing in thoughtful in-depth content that will remain relevant for months or even years after publication – for my incredible Traffic Generation Café readers, not for Google.”

After reading Ana’s full post on her blog, don’t forget to follow her on Twitter at @AnaTrafficCafe.

Even More Brilliant Advice:

(Please note: There are literally hundreds if not thousands of news stories about there about in-depth articles. My intention here was to post interesting views and how-tos on this topic, rather than just announcements of the new feature.)

Did I miss your post or a post by someone you know about Google in-depth articles? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic: Facebook Storybumping

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

A Hard Truth: Google Doesn’t Care About Your Awesome Content

Author:

Recently, Google introduced a new search feature called “in-depth articles” The idea behind this feature is that mid-way down on the first page of search results for more popular keywords, you’ll find older, but extremely relevant, content that serves as a “guide” to the topic at hand.

Google wants good content, not necessarily new content. When you hear bloggers talk about “pillar” evergreen posts, this is what they mean.

Learning More about In-Depth Articles

Ana from Traffic Generation Cafe wrote a really great piece about this announcement, which you can find here. I really recommend giving it a read if you want to get started writing content for Google’s new in-depth article feature. In this post, she also points to another interesting and extremely helpful post on the topic, from Mark Traphagen. In one of the comments, he writes,

 

We tend to think of Google as being really, really smart and almost omniscient. And compared to other data retrieval systems, it is leaps and bounds ahead. But the reality is that properly indexing, evaluating, and ranking the billions upon billions of pages on the web is more enormous than most people think. And at the end of the day, even Google ends up taking easy short cuts.

We have to face the reality that Google doesn’t care about “surfacing the little guy” or “reduced access to legacy content.” Their business model is built upon getting something useful to the searcher withing the top few results or ads. They may say they want to rank the “best,” but at the end of the day, how can they even successfully judge that, and if users are happy with what they are getting in the top few positions, then it works for Google.

What really struck me about this statement was how right Mark is about Google not caring about “surfacing the little guy.” In fact, I would go as far as saying that Google doesn’t care about your content at all, even if it is awesome. They aren’t some altruistic being whose job it is to find great content and make sure the world sees it. They’re a business performing a service, and that service is giving people answers to their questions based on whatever keywords they type into that little box.

Google doesn’t care if your piece was more well-written or insightful if the search results are already full of relevant, quality content. Their aim is to consistently show good results, even great results, but they don’t care about showing the best results.

This post sounds a little bitter, but I promise it’s not. What I’m trying to get across is this:

Awesome content is not enough.

At least, it isn’t for Google, especially for their new in-depth articles. Awesome content will make readers love you, but search engines care about relevant more than awesome.

So, What Can A Blogger Do to Get Some Google In-Depth Article Love?

Actually, it isn’t as hard as it sounds. Google might always cater to large sites they know and trust, but just because you’re not The New Yorker doesn’t mean you’re doomed to live on page two or three of the search results.

I’ve never given much thought to SEO. I always thought that writing great content was always the best SEO tactic I could use. And I still think that’s the case. But recently, some SEO experts taught me a little about basic keyword research (shout-out to the team at DragonSearch!) and it has made all the difference. In addition, here are a few tips Google has given us about getting your content flagged as an in-depth article:

And ALWAYS write awesome content, even if Google doesn’t give a rat’s patootie. At the end of the day, people matter more than Google. Google will help you get found initially if you cater toward their algorithm, but people will share your in-depth content if it is the best they’ve seen.

 

What’s New on the NMX Blog:

10 Ways Online Content Creators are Being Ripped Off

It’s a wonderful time to be an online content creator. Bloggers, podcasters, photographers and...

Learn About NMX

NEW TWITTER HASHTAG: #NMX

Recent Comments

Follow Us on Twitter

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email. (Please Confirm Your Subscription by Visiting Your Inbox)

Categories

Archives