Ford’s Exclusive Invitation to #BWELA Attendees

In conjunction with BlogWorld and Ford Motor Company, the Los Angeles Auto Show would like to cordially invite you to attend the exclusive Auto Show Press Days Nov 16 & 17.  The LA Auto Show is one of the top automotive industry events worldwide and will host more than 50 significant World and North American … [Read more]

‘The QR Code Trip’ @BlogWorld

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… by Tom Hoehn – Director, Worldwide Interactive Marketing/Kodak Bring your QR code game face to BlogWorld because we have cooked up some fun for you. The social media team’s at Ford, Kodak and PepsiCo have banded together to bring an interesting activity to BlogWorld called ‘The QR Code Trip.’ Attendees will be able to … [Read more]

Media Is Not Objective

As I was reading this post by Paul Carr at TechCrunch this morning it occurred to me that if you substituted the word “Obama” for the word “Apple” Paul would have just written a post that could have been seen on any given conservative political blog any day of the week. That inspired me to … [Read more]

Why Pepsi Is Good For Bloggers

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This is certainly not a “Pepsi is better than Coke” or now begins the cola wars , I am referring to the world of monetizing.  Recently ABC reported, Pepsi announced that it would discontinue spending money on advertising on Super Bowl Sunday.  I have for years thought that the price of advertising on that day … [Read more]