Media Is Not Objective

As I was reading this post by Paul Carr at TechCrunch this morning it occurred to me that if you substituted the word “Obama” for the word “Apple” Paul would have just written a post that could have been seen on any given conservative political blog any day of the week. That inspired me to … [Read more]

Why Pepsi Is Good For Bloggers

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This is certainly not a “Pepsi is better than Coke” or now begins the cola wars , I am referring to the world of monetizing.  Recently ABC reported, Pepsi announced that it would discontinue spending money on advertising on Super Bowl Sunday.  I have for years thought that the price of advertising on that day … [Read more]