Your nonprofit organization is finally gaining traction. Your friends and family come to your events, your website redesign has all the bells and whistles it needs to be taken seriously, and you’ve even been interviewed by a local reporter. But there’s one important thing missing: donations. After you’ve earned 501(c)(3) status, the onus is on you to raise money to keep your organization afloat. Fear not, noble citizen; social media is once again here to save the day and double your donation dollars.
Here are 10 sites to help you in your fundraising efforts:
Tech entrepreneur Ryan Scott developed Causecast to help organizations through increased volunteer and fundraising engagement around social change. He and his team believe global change must be achieved through collaboration along with individual action. The site helps secure donations as well as volunteer hours from local businesses that are looking to make an impact in their community. The site also provides nonprofits with customizable tools that encourage new and old supporters to donate on your website, blog, and on Facebook. These services are free to your organization so you can spend the extra money on that iPad you’ve been meaning to buy for “business purposes.” Causecast boasts nearly 3,000 nonprofit members on its homepage, which includes some of the top organizations in the country.
If your organization hasn’t gotten in the habit of content marketing, you’re missing out on big businesses looking to place sponsored content on your website. Serial entrepreneur Justin Choi created PostRelease to minimize those pesky banner ads and facilitate a much more organic web experience. With a simple plugin, you automatically integrate relevant sponsored content into your blogs, forums, and content-rich sites. It serves as an automated revenue stream and/or you can use it to sell advertiser-sponsored content on your site(s). If you’re not already drooling, you’ll salivate at the ease in which the platform’s dashboard allows you to monitor and manage the sponsored content.
You’ve heard of Google, right? Up until now you may not have had much use for their main moneymaker, AdWords, but the search engine behemoth wants to give your organization $10,000 worth of free advertising on their homepage. All this coveted real estate requires is an application to their Google for Nonprofits site. Once approved, you can begin leveraging online advertising to reach donors, tracking online donations and promoting your organization’s website to ultimately grow your fundraising dollars.
The third largest search engine, YouTube, falls right in line with Google’s other product offerings for nonprofits. Have you ever watched a YouTube video so moving, so wrenching, so powerful that you wanted to donate right away? YouTube for Nonprofits provides that solution by allowing organizations to monetize video content with one click. Approved nonprofits can easily add a Google Checkout “Donate now” button to their YouTube page so every view can turn into a few bucks. Equally impressive, you can customize your channel with your organization’s logo as well as drive viewers to action by placing a “Call to Action” overlay on your videos.
Fundly is a super social way to raise money for nonprofit initiatives with its plethora of social features. The site claims to increase donations by over 20%, while helping increase campaign visibility online by 424% on average. Percentages aside, your supporters are directed to a Fundly Cause custom page, where visitors learn more about your cause and can easily donate. They then can tell friends and family about their donation through Facebook, Twitter, and more. Some might call this bragging, I call it your new best friend. In a perfect world, social media aficionado Ashton Kutcher will make a donation to your campaign through the Fundly platform and his post of that contribution will go viral.
GoodSearch takes web browsing to an altruistic level by allowing supporters to raise money for their favorite charities through search. The website donates money to your organization when your supporters search the Internet, shop online or dine out at local restaurants. Everyone you know does these things as often as they brush their teeth! Your fresh-breath supporters will have no qualms about a percentage of every eCommerce purchase they make or percentage of their restaurant bill at participating locations being donated to your charity. I urge you to get started sometime in the next millisecond and easily spread the word with the site’s email, social media, newsletter, and video resources.
Don’t you wish you could raise money through Facebook statuses, blog posts and even tweets? I’m sure your mother would actually join Twitter just to support your charity. Along with your mother, HelpAttack! lets supporters simply update one of their social sites to help you reach new levels in funding. Their donations are handled securely by a donation processor so can feel confident their good deeds are being funneled properly. The giving platform adds further incentive by rewarding donors with Coins that access new features, and gets others to join your noble cause.
Whether you love or hate Groupon, the daily deal site helps local nonprofits meet and exceed their fundraising goals through local participation. Dubbed Groupon Grassroots, the giving initiative evolved out of Groupon’s collective action platform to discover and support local causes. Each campaign connects like-minded individuals with a nonprofit to help realize a specific monetary threshold. Once that threshold is reached, Groupon sends 100% of the donations to the organization and you get to bask in those warm and fuzzy feelings. Known for their quippish content, a team of writers specific to Grassroots graciously crafts your campaign deals to maximize your “cool factor.”
eCommerce giant eBay enacted eBay GivingWorks to help nonprofits gain exposure and create a new revenue stream. With a simple sign up on www.missionfish.org, organizations gain access to eBay’s billion dollar marketplace. Your supporters can use eBay GivingWorks to donate 10% to 100% of their item’s final sale price to your charity. For every listing that benefits your organization, buyers will see a banner with your information, as well as a link to your eBay GivingWorks page. You can also encourage members, volunteers, donors, and affiliates to look for your organization to make purchases on your eBay GivingWorks page.
Film star Edward Norton has been making major contributions to nonprofit sector for years but you won’t catch him patting himself on the back for it. Instead he helps run a trailblazing crowdfunding site with components of social networking and virtual competitions. Nonprofits and their supporters are encouraged to create a profile to raise money through contests, donations, and even purchasing actor Will Ferrell’s Super Sexy Hot Tan Sunscreen. Each project is complemented with a compelling story, vibrant pictures, and a real-time scroll of who’s donating.
Now that you have these awesome tools to reach your fundraising goals, stop making excuses and start making your donorship grow! Once you’ve found your groove with which sites work best for your organization, double down on those and build an avid community around your efforts. Remember, these social sites shouldn’t be used as gimmicks, but rather long-standing or reoccurring campaigns that create sustainable fundraising solutions.