Join us tonight from 7 to 8pm EST for an exclusive webinar with Dino Dogan, kicking off the holidays with Day 1 of 12 Days of Giveaways.
The founder of Triberr, Dino is known for bringing together the powerful online blogging community. Speaker, author, blogger, and influencer, tonight he’ll speak on Insane Loyalty – how to get your fans fanatically addicted to your content and your brand.
This is a much-awaited part two to his 2013 NMX session last January, but if you didn’t listen to these before, have no fear. When you register for tonight’s webinar, you’ll get the recordings from last year too, in both mp3 and mov files.
Over the past few weeks, we’ve announced several speakers who will be joining us on the stage at NMX 2014 in January. While we’re always excited to welcome new faces to the speaker roster, we’re also happy to have some familiar faces back again. To celebrate, we’re giving away a package of five session from some of the speakers who are making repeat appearances at NMX.
These sessions are completely free, and if you’re serious about creating better content and growing your community, this is an offer you definitely don’t want to miss! Simply head to our sign-up page to tell us where to send your free sessions.
Here’s what you’ll get as part of this package:
Insane Loyalty: How to Get People Fanatically Addicted to You by Dino Dogan (@dinodogan) from Triberr
How to Actually Grow a BIG Brand and Community with Just a Simple Blog by Patrice Yursik (@afrobella) from Afrobella
Proven Methods to Use Free in Your Business to Get More Traffic, More Subscribers and More Customer by Pat Flynn (@patflynn) from Smart Passive Income
Community Building Lessons from a Professional Twitter Party Host by Amy Lupold Bair (@resourcefulmom) from Resourceful Mommy
How to Market Your Podcast & Grow Your Audience by Cliff Ravenscraft (@GSPN) from Podcast Answer Man
Dino, Patrice, Pat, Amy, and Cliff will all be speaking again at NMX 2014, so if you like their recorded sessions, definitely pick up a ticket to our January show in Las Vegas to see them live and even meet them to ask questions in person.
As a special bonus, you can use the code JULY20 to receive 20% off any ticket to NMX 2014 right now!
With his company My Damn Channel, Rob has worked with people such as Bill Clinton, Oprah Winfrey, and Rolling Stones, as well as helped emerging talent build their audiences. We can’t wait to have him share his knowledge on the NMX stage.
This is just the first wave of speakers we’re announcing for our 2014 conference. If you’re interested in speaking, you can still submit your proposal here. Our deadline is September 2, but as you can see, we’re announcing speakers even sooner, so don’t wait to get your proposal in!
And remember, if you’re as excited about our speaker line-up as we are, pick up a ticket to NMX 2014 this week. Early bird pricing expires on Friday, June 21. You can register for NMX here; tickets start at just $97.
At NMX 2013, Dino Dogan from Triberr sat down to talk with UFC President Dana White about Twitter, the possibility of the UFC going public, and more. Dino is a true fight fan with a passion for new media, so he was the perfect person to interview Dana! Check out the video here:
Thanks, Dino, for a great interview with Dana! Dana also sat down with NMX’s Rick Calvert and Dave Cynkin to talk more about how the UFC is using social media, so if you missed that interview, you can see it now here.
Dino was one of our NMX 2013 speakers, and his session was packed. You know things are good when it’s still standing room only at the end of the presentation! For this week only, Dino’s session is 100% free on NMX University, the home of our 2013 virtual ticket. Don’t miss out; check out Dino speak about Insane Loyalty today!
Building Your Business with Twitter Transcript
Dino Dogan (0:08): Hello everybody, my name is Dino, founder of Triberr, and I’m sitting here with Dana White. We’re broadcasting this from Vegas for BlogRoll.com. And, it’s an absolute pleasure for me to sit here with the president and the face of the UFC. And the way UFC has been using social media is absolutely bleeding edge and very fascinating. And we’re going to talk to Dana to get some insights into how he uses social media.
(0:41)So, Dana, thank you for being here. Excellent keynote earlier. I want you to make a business case for Twitter. How do you use Twitter to actually lead your business?
Dana White (0:55): The way that I personally use Twitter is I speak directly to the fans. I talk to the fans one on one. You know, I’m not speaking for the company, as the company, it’s me. You’re talking to me personally. And that’s the way that I like to do it, but what Twitter does for me, as far as the night of a fight, right, which is different from anything we’ve ever done in the history of the company is, you always have problems. Things are always going to go wrong. You know, I’ve had situations where people’s seats were blocked by a camera or pay-per-view goes down in Indiana, a laundry list of things that I wouldn’t have known until Monday. But because of Twitter, I can handle it that night, get everything taken care of, make sure that everybody has a good experience. That’s my job that night, is to make sure that everybody that bought a ticket or stayed home to buy the pay-per-view or watch it on free TV is having the best experience they can possibly have. So, I love that. That’s one of the million aspects I love about Twitter and social media.
Dino (1:58): Yeah. And you can respond to situations, to the crisis in real time.
Dana (2:01): Yep.
Dino (2:02): Yeah, that’s amazing. You’re out there. You’re doing it yourself. You almost take pride in saying that you’re bypassing the PR department; the filter that’s created between you the person and the audience. And there’s certain inherent danger in that. And, clearly, you embrace the danger. And the benefit of it outweighs the danger. But, you’re out there, you have 400 fighters doing what you do, representing the brand. And just tell us a little bit about the crises that you’ve encountered. How many of them have you encountered? How exaggerated is the danger of getting out there?
Dana (2:46): Yeah, it’s very exaggerated. I mean, yes, we’ve had a couple…I have 400 plus guys tweeting every day. I tweet every day. You know, you’re going to have some problems here and there. The biggest problem that we’ve ever had is guys trying to be funny. Telling jokes and, basically, I tell these guys, use common sense when tweeting. You’re not a comedian. Leave the jokes to your friends, in your inner circle. Don’t tweet jokes. But, really, we’ve really had no problems. There’s going to be some stupid stuff here and there but, at the end of the day, people need to relax.
Dino (3:22): Right. It’s a tweet.
Dana (3:23): It’s a tweet. It’s a tweet, relax.
Dino (3:27): Get over it. That’s terrific. A lot of people want to know. UFC is a giant franchise. You guys are just going gangbusters. You’re on this incredible upslide. Are you going to go IPO?
Dana (3:43): I never say “never”, but I’d have to say never. I don’t think we…I don’t think so. I don’t think we’d do it. I haven’t seen too many great experiences with going public. And I just don’t think this is one of those businesses that we could really run the way that we wanted to if we’re not…The thing that I’ve always said since day one, too, about going public is, nobody believed in this thing. When we first bought it, started to build it, nobody believed in it.
Dino (4:13): I just want to say that I did.
Dana (4:14): Well, I’m talking about the business world, right? Now, all of a sudden, I’m going to take advice from these guys, you know, on Wall Street who never believed in it in the first place?
Dino (4:23): Right
Dana (4:24): I don’t see it. Not while I’m here, anyway.
Dino (4:25): Gotcha. Terrific. Anderson Silva/Georges St. Pierre fight. I know you’re working on it. This year? Could it happen this year?
Dana (4:34): Yeah, it could. You know, obviously, everybody knows that GSP wants to fight Diaz right now. That fight’s going to happen. And after that fight, should Georges St. Pierre beat Diaz…yeah. I want to make the fight. I mean, everybody thought it was going to happen after Georges’ fight with Condit. The kid had, you know, almost two years off with a knee injury, rehabilitating. And he wants another fight first, so, we’ll see what happens.
Dino (4:58): Fair enough. You have your employees actively engaged in social media. And, I know this is not a fair stereotype, but if a general population was to imagine the worst type of person to represent your brand, that would be a fighter. Because they’re perceived as brutes, which they’re not.
Dana (5:23): Right.
Dino (5:23): I know this. But, there’s…you have a lot of your employees actively engaged, getting out there, representing your brand and there’s a certain amount of training that they have to go through in order to…just to know what tools to use, how to use them and how to represent themselves. Like you said, don’t try to be funny, you’re not a comedian, right. So, tell us a little bit about the training that these guys go through for social media.
Dana (5:50): Yeah. It’s not as hard as you would think. Not only do I have, you know, 400 plus fighters. But when you say my employees, my actual employees inside the company are all on Twitter too. And, you know, obviously you’ve got to educate them on how to use Twitter, how to do this, how to do that as far as using social media goes. And then is all about using common sense. And I’m very lucky in that I’m not dealing with stupid people here. Yes, we have 400 plus fighters. Most of these guys are college educated. You know, very smart guys. Guys who, not only are the representing the UFC and the sport, but they represent themselves and their own brands and their own business. For instance, like Anderson Silva. Anderson Silva has 3 million followers on Twitter. When he’s done fighting and he moves on to the next chapter of his life, those 3 million fans are going to go with him into the next chapter. So, he’s not just representing us and the sport, he’s representing himself, you know, and his family and whatever he decides to do when fighting is over.
Dino (6:51): Right, yeah. I have a theory about Anderson Silva. Is he really a robot?
Dana (6:56): I think he might be. I’ve wondered that myself too. He’s an amazing, incredible athlete.
Dino (7:03): Mind blowing.
Dana (7:04): Yeah, he really is. Doesn’t get the credit he deserves, in my opinion.
Dino (7:07): Yeah, he is just incredible. Dana, this was a dream come true. Thank you so much for sharing your insights.
Dana (7:15): My pleasure.
Dino (7:16): And it’s great to see you here in Vegas at BlogWorld.
“The best way to understand the mind, the hopes, the fear, the dreams, the desires—everything that’s inside your clients, you’re customer’s brain—the best way to understand it is to actually be it.” – Dino Dogan
We often talk about creating a profile, an avatar of sorts, for your audience members so you understand who you’re creating content for. This is important whether you’re a blogger, podcaster, web series creator, or even business owner. If you don’t know who your audience is, it’s extremely hard to create content for them.
Click to tweet this quote!
At NMX 2013, Dino Dogan spoke on turning your audience into extremely loyal fans, and this is one of the topics he covered during his session. But he took a step farther. Don’t just think about who your customer is. Be your customer.
The NMX Story
If you’ve ever seen our NMX co-founder Rick Calvert speak before a keynote or if you’ve ever had a personal conversation with him, you might have heard him talk about why he decided to start NMX (previously BlogWorld). Rick was a blogger himself in the early 2000s and being someone who has always worked in the trade show and conference industry, he decided to attend whatever trade show or conference was out there for bloggers.
Except there wasn’t one.
Rick was astounded to find that there was no event out there to provide more education for bloggers and others in the new media industry. So, he decided to create one. This was the birth of BlogWorld, which has now evolved into NMX. Rick is his own customer, and this is one of the things that lends to the success of this conference.
Why Being Your Customer Matters
I use the term customer as Dino has in his presentation, but very loosely, to also not just mean people who are buying from you, but to also mean people who are doing anything you want them to do (read a blog post, listen to your podcast, etc.). You have to be this person to truly understand this person.
Creating an avatar is great, but it’s impossible to truly understand another person through research. You don’t understand what it’s like to be a mother until you’re a mother (or so I’ve been told…I am not a mother). You don’t understand how it feels to lose a loved one until you’ve experienced that loss yourself. You don’t understand the frustration of not finding clothes that fit if you’re someone who always walks into a store and finds several options.
And if you don’t understand what your customers are going through, what they truly feel, you can’t do the best possible job creating content or products for them.
Over the past two(ish) years, I’ve watching the freelance writing industry change drastically from what it was like back in 2005-2006, when I first started writing online. At that time, it was very easy to find content writing jobs. To make ends meet as a recent college grad, I wrote about everything from lawn care to oil rig jobs. Today, those jobs are nearly non-existent. Why? Because people realized that someone who doesn’t own a home with a yard can never truly write a great article about lawn care, no matter how much research she does. At least not compared to someone who is passionate about that topic.
Become your customer if you aren’t already. You’ll be amazed at what you learn and how that affects your decisions.
More from Dino
Being your own customer was just a small piece of Dino’s 2013 NMX presentation on insane loyalty. But the good news is that you can still attend the session virtually, even if you missed attending live in Las Vegas! Become an NMX University Premium Member and you’ll get access to our complete 2013 Virtual Ticket, which includes a recording of Dino’s session, along with sessions from hundreds of other speakers!
Without a doubt, one of the biggest challenges all bloggers have is making the time to blog. Even if you never procrastinate and even if you are a pro at time management, there are only 24 hours in a day. We want to blog, but we want lives as well. Or at least sleep. The truth is, bloggers who spend every waking minute working on their blog still often feel like there aren’t enough hours in the day.
So what can you so to find more time to blog? In this quick video, BWENY speaker Dino Dogan from DIY Blogger gives you three great tips about finding the time to blog. Check it out, and then read on because I want to give you a few of my own tips as well.
Dino’s tips – stop doing frivolous things, diversify, and integrate blogging into your life – are fantastic. To add to those tips, here are a few of my own:
Use formulas. I recently posted about Nate Rigg’s advice to use formulas to make yourself a more efficient blogger, and I wholeheartedly agree with this advice. You don’t want to be so formulaic that you’re boring, but having a formula as a starting point definitely can help you be a faster blogger.
Post Q&A interviews. People love answering questions because it is human nature to want to talk about yourself. When you post interviews, all you have to do is come up with some good questions, send it to your interviewee, and they’ll write the bulk of the content for you. It’s a definite time-saver.
Be personal. Not every blogger feels comfortable being super personal, but it’s often faster to tell a story from your own experiences on your blog than it is to write a more formal post. Again, it goes back to the fact that everyone likes to talk about themselves (yes, even you and I).
Use your moments of downtime. This relates to Dino’s advice to integrate. Look for those moments in life where you’re typically waiting for something and doing nothing and figure out how to be a productive blogger in those minutes. Waiting for the dentist? Blog. Waiting for the kids outside of the school? Blog. Waiting for the microwave to heat your lunch? Blog. All of those minutes here and there can really add up, and smartphones/tablets make blogging on the go really easy.
Hire help. As your blog grows, you can post more content in less time by hiring contributors or a virtual assistant to help with tasks like tagging, formatting, and distributing. You’ll shell out some money, but these options may be more affordable than you think.
Now it’s your turn – leave a comment with your best tip for finding time to blog even when your life seems super busy! What works for you?