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Parenting Blogging is a Business, Let’s Work on Treating It That Way

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Parenting blogging is a business. That’s what Type A Parent founder Kelby Carr expressed today (November 4th) at BlogWorld Los Angeles. In her session entitled “Parent Bloggers Mean Business: Building Success, Respect, Confidence and Income”, she covered some fantastic points on ways parent bloggers can step it up to the next level and be taken seriously.

She had so many insightful words to say about this industry, (And yes, blogging is an industry. Be sure and take a look at some stats from Technorati’s State of the Blogosphere Report from today.) but I want to cover just a few that stood out to me.

If you want to set yourself up as a business and be taken seriously, it all starts with earning respect. Here are five points Kelby gave on building respect as a parent blogger:

1. Have confidence.

When it comes to parent bloggers in general, Kelby said what she would like to see is “people having a healthy confidence”. Meaning, not seeing yourself as entitled, but also not having a low self-esteem.

2. Don’t obsess over the competition.

Instead of competing against other bloggers, compete against yourself. Don’t get into dragging other people down, so you can try to win.

3. Get paid for work.

This is a touchy and interesting subject among bloggers and PR companies. Do we pay bloggers and how much? Kelby said “If we work for free, it will bring down our image.”

4. Don’t be a brand groupie.

There is a fine line between networking and falling all over a brand. You don’t need to be rude, but remember it’s a business relationship. Kelby said “Don’t be a fan girl just because they’re a fortune 500 company.”

5. Behave like a professional and treat your blog like the business it is.

Spell check is your friend. A good design is your friend. Being mindful of how you act in the social space is your friend. You know the saying, “If you treat your blog like a business, it will pay like a business”.

Kelby shared many more valuable tips on parenting blogger success including strategic risk taking, reigning in your focus and some tactics for making a living at this thing we call blogging. To hear these tips and more, watch Kelby’s entire session when you purchase the BlogWorld Virtual Ticket.

What are some ways you think parent bloggers can gain respect and do better at treating their blog as a business?

A Revolution in Fatherhood

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Session: How Dad Blogging Can Bust the Fatherhood Stereotypes
Speaker: Kevin Metzger

Note: This is the first of a three part series covering Dad Blogger statistics.

The profile of the modern dad has changed and a little over a year ago I set out to define what today’s dad looks like. I created The DADvocate Project which was basically a survey. The questions on the survey looked at how dads spend their time, how they are involved with their family, significant other and children, how they spend time in the community, what are their physical and religious commitments, do they do the household budgeting and how much do they spend. I administered the survey via social channels such as Facebook and twitter and blogged about the results throughout the process.

This article represents the most complete look at the statistics so far. It defines the average dad in 2010 and 2011 based on results to a yearlong survey that was completed by over 500 men. The article is also part of a larger work I’m putting together on the Dad Blogger led revolution in fatherhood which will be released later this year. You see the dads who took this survey were mostly bloggers and their blogs are already changing the conversation on fatherhood.

Profile

The average age of the modern blogger dad is 39.2. 52% of dad bloggers have used drugs but 75% do not have a tattoo. 63% of dad bloggers do not gamble at all. The average dad hangs out with the guys 1.4 times per month but 54% of dad bloggers claim to hang out with the guys 1 or more times per month. Approximately 52% of dads will have 1 or more drinks at a social gathering, 16% might have glass with dinner or during a football game. 12% claim to have 1 or 2 drinks daily and less than 2% claim to have more than 2 drinks daily. Oh and 14% don’t drink at all.

A small majority of dad bloggers identify themselves politically as Independent (23.7%) followed by Democrat (22.3%) then by conservative(18.18%). 68% of Dad bloggers claim a different political affiliation  from their father.

Dads participate in so many organizations in our communities that the best way to present it is via this Wordle.

Hobbies, keep us sane and Dads practice in a large variety of hobbies. The largest number of dads listed Reading but that was followed pretty closely by Writing, Photography and Blogging.

Speaking of Reading – 34% of dad bloggers read 1 or more hours per day. The chart below shows what type of content dads are reading by how much time they spend reading. The most interesting and telling thing about this chart is that dads are reading blogs more than any other content type.

The average dad takes in between 30 minutes and 2 hrs daily of television which is also about the average time their children spend watching TV according to the survey.

Up Next: Family, Children, Work, Health, Personal Development, and Religion.

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