10 Easy-to-Fix Content Mistakes You Didn’t Know You Were Making

Content Mistakes

Over the past few years, content marketing has emerged as the answer to a lot of our online marketing challenges. And because it works, we all do it—but not all of us do it as successfully as we’d like. Granted, there’s no fool proof marketing plan that guarantees success. The only guarantee we have is … [Read more]

No More Excuses: Top 10 Reasons to Start a Business Blog in 2014

bigstock-Beautiful-woman-with-thoughtfu-29888243(1)

A few weeks ago I taught a blogging webinar for consultants as part of a social media education series. At the beginning, I did quick survey to gauge the knowledge base. Not surprisingly, my audience ranked high on awareness and interest in social media, and also appeared savvy in running their businesses. What I didn’t … [Read more]

12 Types of Content That Spread Fast

12 Types of Content That Spread Fast

Everybody knows the more eyes that see your content, the better—That’s why it’s so important to craft content that spreads. Do you know what makes content shareable? Does your audience regularly pass along your email newsletter? Do they repost your status updates? Are you getting retweets? Knowing the difference between content that’s read and content … [Read more]

24 Brilliant Bloggers Talk About Content Curation

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Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts … [Read more]

Ten Reasons Your Blog Needs a Podcast

podcast panel

Okay, I have to admit it: After attending NMX 2013, I kind of want to start a podcast. About what, I don’t know, but the podcaster presence there rocked, and the Podcast Awards was one of my favorite parts of the whole show. I’ve been involved in podcasts in the past, but I never realized … [Read more]

There’s Gold in Them Thar Hills: Finding Hidden Content Treasures for Your Blog

Gold Nuggets

After blogging for a year or two, you likely have a rich library of evergreen content. Your blog is just bursting at the seams with these high-quality posts, but what gets the most attention? Whatever you’ve posted most recently. Some of your best content might never see the light of day again. This content is … [Read more]

How to Make Your Free Ebook More Valuable

How to Make Your Free Ebook More Valuable

The problem with free ebooks is that everybody has one. Even when you create high-quality content that you could easily sell, it can be hard to entice readers to download it if they already have ten other recently downloaded ebooks just waiting to be read. So, while it’s important to write an ebook that people … [Read more]

Three Steps To The Art Of The Tease

canvas

When you want your listeners to stick around and listen to what you have to say, you need to give them a compelling reason.Your listener needs to anticipate what is to come later in the show. You need to excite them. You need to tease them. Anticipation is a key feature to storytelling. Your story … [Read more]

Quality Blog Content: It’s Not What You Think

Quality Blog Content

“You have to have quality content on your blog to succeed.” “Search engine optimization only works if you have quality content.” “Content is king.” How often have you heard people say one of the above phrases or another version that essentially boils down to the need for high-quality blog posts if you want to succeed … [Read more]