6 Keys to Every Great Blog Post

bigstock-Blog-10686950

Despite the uniqueness found in every blog post, there are certain commonalities that exist in every great blog post. Use this list and make sure your post has all six of these elements before sending it out to the world. 1. An Intriguing Title Why are you reading this post? It’s probably because you wanted to learn … [Read more]

Blog Writing Tips: 5 Ways To Write Posts that Google (and Your Readers) Love

According to Jamie Stilgoe’s Guardian article, Google is on a mission to eradicate content farms and poor quality link building. Google is out with a machete to axe any web page with content that doesn’t measure up to the quality that was hitherto expected only from principal brands. The content marketing scene has changed drastically … [Read more]

Julien Smith: “Your Environment is Everything”

When I was in college, I was very interested in learning about nature versus nurture (i.e. the debate about what is more important: your innate abilities/genetics or your environment/experiences). It was the first time I had stepped outside of my secure, rural community to meet people from all over the world. It was uncomfortable and … [Read more]

Blog Post Ideas: 5 Blog Topic Tips to Help You Create Unique Content

blog topic tips

Recently, I was asked an interesting question: How do you consistently come up with blog post ideas and maintain a high quality? I’ve written over 750 posts for this blog alone, not counting the post I’ve written for other clients and my own blogs. So how do I keep the blog ideas rolling? And more … [Read more]

Struggle to Juggle: Three Marketing Kickstarters To Do Right Now

Multi-tasking Business Woman

National Small Business Week celebrates its 50th anniversary this June on a high note:  According to the Small Business Administration, half of Americans own or work for a small business. While this is a glowing testament to America’s entrepreneurial spirit, one of the biggest conundrums small businesses still continually face is marketing: knowing they need … [Read more]

Creating Content for the Digital Family

Raising a family today is very different compared to raising a family before the introduction of the Internet. I can remember going to restaurant as a child and feeling lucky if there was a place mat to color while waiting for my kid’s meal. Now, I see smartphones and tablets being passed to children to … [Read more]

The Unintentional Thought Leader: Seven Steps For Small Business Blogging

Click to tweet this quote!

When I launched Marketing Sparks three years ago, “thought leadership” was not a goal. Discuss issues I care about? Yes. Stoke my desire to write? Absolutely. Maybe even attract new business as a bonus? Of course. Over time, though, I discovered that a certain style of writing could help position my small business blog as an authority and go-to expert. … [Read more]

How to Build Anticipation on Your Blog (and why you should do it)

excitement

Today is Christmas Eve and I find myself feeling like a kid again. This happens to me every year. My family started the tradition of exchanging presents on Christmas Eve after my sister and I stopped believing in Santa simply because Christmas day is filled with the hustle and bustle of spending time with the … [Read more]

How to Turn ONE Piece of Content into an Online Marketing Marathon — Without Lifting a Finger!

multiplying

What if you could create one piece of content, and then turn it into four completely separate pieces of fresh, original content to use all over the internet to help market and promote your online brand? It’s doable. And way easier than most think, and it’s the topic that I’ll be covering at my presentation … [Read more]

5 Ways To Generate Content Topics

magazines

As I coach talent, people often ask me, “Where do I find good topics?” It’s often a struggle of new talent and veterans alike. Creating an entertaining podcast show after show, week after week, is a challenge (and the tips below can apply to blogs and video episodes, too!). You need to find a topic … [Read more]