Raising a family today is very different compared to raising a family before the introduction of the Internet. I can remember going to restaurant as a child and feeling lucky if there was a place mat to color while waiting for my kid’s meal. Now, I see smartphones and tablets being passed to children to … [Read more]
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The Unintentional Thought Leader: Seven Steps For Small Business Blogging
By on February 25, 2013
When I launched Marketing Sparks three years ago, “thought leadership” was not a goal. Discuss issues I care about? Yes. Stoke my desire to write? Absolutely. Maybe even attract new business as a bonus? Of course. Over time, though, I discovered that a certain style of writing could help position my small business blog as an authority and go-to expert. … [Read more]
How to Build Anticipation on Your Blog (and why you should do it)
By on December 24, 2012
Today is Christmas Eve and I find myself feeling like a kid again. This happens to me every year. My family started the tradition of exchanging presents on Christmas Eve after my sister and I stopped believing in Santa simply because Christmas day is filled with the hustle and bustle of spending time with the … [Read more]
How to Turn ONE Piece of Content into an Online Marketing Marathon — Without Lifting a Finger!
By on December 10, 2012
What if you could create one piece of content, and then turn it into four completely separate pieces of fresh, original content to use all over the internet to help market and promote your online brand? It’s doable. And way easier than most think, and it’s the topic that I’ll be covering at my presentation … [Read more]
5 Ways To Generate Content Topics
By on September 20, 2012
As I coach talent, people often ask me, “Where do I find good topics?” It’s often a struggle of new talent and veterans alike. Creating an entertaining podcast show after show, week after week, is a challenge (and the tips below can apply to blogs and video episodes, too!). You need to find a topic … [Read more]
The Bookend Blog-Writing Technique
By on September 10, 2012
If you’re like most writers, you’ve lost many mornings staring at an empty screen—but it doesn’t have to be this way. Whether you’re looking for a way to stay motivated or for the secret to adding punch to your blog posts, here’s a solution you might not have considered: bookending. Bookending Basics What Is Bookending? … [Read more]
How to Give Your Audience Time to Digest Your Content
By on August 9, 2012
Last week, I posted my opinion that “blog when you have something to say” is bad advice. Unsurprising, a little debate about how often one should post is going on in the comments of that post. This is a debate that has raged for years and will likely continue for years to come. But while … [Read more]
12 Rut-Busting Productivity Tips [Infographic]
By on July 25, 2012
As content creators, I think we all sometimes struggle with productivity. It’s easy to fall into a rut and feel uninspired, perhaps even totally burned out. It happens to everyone, no matter how prolific you are online. In this inforgraphic by Noomii, you’ll learn some great steps you can take to get content production back … [Read more]
Creating Content that Sings: Three Questions Every Blogger, Podcaster, and Web Series Producer Should Ask
By on July 12, 2012
La-la-la-la-la. Are you warmed up? Don’t worry; my advice to you isn’t to record yourself singing for your fans. If you’re anything like me, doing that isn’t going to help your traffic! You can let your content sing, though. As you’re creating your blog posts, podcasts, or videos, ask yourself the following three questions: Does … [Read more]
How Can I Find Time to Blog? [Video]
By on July 5, 2012
Without a doubt, one of the biggest challenges all bloggers have is making the time to blog. Even if you never procrastinate and even if you are a pro at time management, there are only 24 hours in a day. We want to blog, but we want lives as well. Or at least sleep. The … [Read more]
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