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comScore: Mobile Shopping is on the Rise

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Have you ever made a purchase from your Smartphone? If you answered yes, you are among the 38 percent of smartphone owners who have used their mobile device to purchase something.

A new study done by comScore shows that mobile shopping is on the rise.

The most popular products purchased on a smartphone includes digital goods, clothing/accessories, tickets and daily deals. Maybe that’s one reason Daily Deal sites have exploded so much this year. It’s easier than ever to purchase a deal right from your phone and according to these stats, people are doing just that.

“Fueled by smartphone adoption, mobile is becoming a central part in the shopping funnel for many consumers,” said Mark Donovan, comScore senior vice president for mobile. “In September we saw two-thirds of all smartphone owners perform shopping activities on their phones, including comparing products and prices, searching for coupons, taking product pictures or locating a retail store. Considering there are currently 90 million smartphone owners in the U.S., retailers without a well-developed mobile strategy are not only missing a tremendous opportunity with these customers but also risk becoming obsolete in the minds of these digital omnivores.”

The chart pictured above shows where people are when they purchase something via their smartphone. Home came out on top at 56%, with Out Other Places (restaurant, school) and Work tying at 42%.

Mobile shopping is changing the way businesses do business. The retail world is changing and businesses need to jump on the smartphone bandwagon to snag a piece of the mobile sales.

Do you frequently purchase items from your mobile phone? If yes, what?

Users Spend Nearly 16% of Time Online on Social Media

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Online users spend 16% of their time on social media, up from only 8% four years ago, says a new report by comScore. In 2007, social networking represented about 1 out of every 12 minutes spent online, while today that number is more like 1 out of every 6 minutes. This number doesn’t surprise me. I just wonder how long it will take until it’s 1 out of every 3 minutes.

May Online Time Social Media

The other big finding in the study is the changing face of social media. Myspace was the social networking leader up until mid-2009, when Facebook finally pulled ahead and continued it’s upward growth. Today it is the 4th largest web property in the U.S. with 157.2 million visitors in May. Perhaps even more impressive, Facebook’s average U.S. visitor usage has grown from 4.6 hours to 6.3 hours per month over the past year! Quite the opposite, the amount of Myspace visitors has declined by about 50% in the past year.

Other sites in the running for the share of social media space are Linkedin, Twitter, and Tumblr, each showing record highs in May. LinkedIn had 33.4 million U.S. visitors, Twitter more than 27 million and Tumblr came in at 10.7 million. With this growth and the mass of people joining these sites at a record pace, who knows what the next few years will look like!

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