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What You Can Expect From the “Ethics and Social Media Marketing” Panel at BlogWorld 2010

Author:

My name is Patrick O’Keefe and I will be leading the “Ethics and Social Media Marketing” panel at BlogWorld & New Media Expo 2010.

I run the iFroggy Network, a network of websites covering various interests. I wrote the book “Managing Online Forums,” a practical guide to managing online forums, communities and social spaces. I have been managing online communities for 10 years.

The idea for the panel really started with individuals and organizations who attempted to take advantage of my communities in devious, unethical and misleading ways. One example is people who promote something, act like they aren’t affiliated with it, and mislead my members. I deal with these people in a very direct and severe manner.

During “Ethics and Social Media Marketing,” we’ll highlight some examples of unethical social media marketing and we’ll talk about the tenets of ethical marketing in social spaces. Blogger and community outreach will be a part of the discussion and, if you’re looking to hire an agency, we’ll give you some tips that will help you to identify one with ethics, that won’t tarnish your brand through their actions.

On the panel, I’ll be joined by Brandon Eley, Interactive Director at Kelsey Advertising & Design, Owner at 2BigFeet.com and co-author of “Online Marketing Inside Out,” Jason Baer, Social Media Strategist at Convince & Convert and co-author of “The Now Revolution” and Jeremy Wright, CEO at BNOTIONS and Founder of b5media.

If you’re interested in attending, please add the event to your SCHED profile. We look forward to seeing you there.

Patrick O’Keefe is the owner of the iFroggy Network and has been managing online communities since 2000. He wrote the book “Managing Online Forums,” a practical guide to managing online communities and blogs on the topic at ManagingCommunities.com. On Twitter, he’s @iFroggy.

Image Source: SXC

Making the Best BlogWorld Schedule Possible

Author:

Last week, Deb posted the much-anticipated 2010 BlogWorld Expo schedule. I’m sure that may of you ran off to start planning your schedule, just like I did. And I’m sure many of you through up your hands in despair, not knowing how you’d see everything you want to see…just like I did.

The fact of the matter is, with any conference, you’re not going to get to see it all. Unless you build some kind of cloning machine. In which case, you probably are going to spend your October bathing in hundred dollar bills, not attending BlogWorld Expo. But I digress. All conferences are packed to the brim with awesome and exciting stuff to do, and there aren’t enough hours in the day to do it all.

So how do you adequately plan for BlogWorld? Here are some tips I’ve been keeping in mind, and since this is my first year going to the event, I hope you’ll comment with some tips of your own!

  • Skip your friends’ panels.

I’m not really a bad friend, I swear! At a major conference, though, you have to put work before friendship, and anyone worth their weight in gold doubloons will understand. As I’m looking at the speakers and panels for this year, I’m seeing some names I recognize on a personal level and although I want to show my support, not everyone is presenting on a topic that really interests me. That’s not to say that they aren’t going to have a fantastic session; my blogging needs are just different. If it means skipping a panel that could really help you grow as a blogger, not having time to spend on the show floor, or missing your chance to network with some fabulous bloggers in your niche, don’t go to your friends’ panel just for moral support. Trust me – he/she will have plenty of moral support at BlogWorld from people who are truly interested!

  • Check out a wide variety of topics.

There are multiple panels covering some topics, like monetization. Yes, each one has a different spin, but if you’re trying to decide between two panels for a certain time slot, why not give a different topic a try? If you’re going to a podcasting panel during one time slot, choose the niche-related panel for another time slot. This also helps for another reason – you don’t want to get bogged down by too much information about a single topic. Sometimes, it can be really confusing to go to multiple panels about the same general topic, since you’ll start to feel overwhelmed. Along the same lines, try to mix up the speakers you see. Some people are speaking multiple times during BlogWorld, so if you’re having trouble deciding between panels, skip the speaker you’re seeing earlier in the day and go for someone new.

  • It’s ok to skip sessions completely.

Shhh…I won’t tell the BlogWorld powers that be that you’re going to play hooky! When coming up with your BlogWorld schedule, don’t feel forced to attend a session during every single time slot. Yes, you want to learn as much as possible, but keep in mind that there’s a show floor to check out and networking to do in the halls. If you’re trying to decide what panel to attend, but none of them are sticking out to you, leave your schedule blank. You can always change your mind and grab a seat somewhere at the last minute. Having some flexibility is a good thing, though. Believe me when I say that you won’t be bored at BlogWorld, even if you take an hour off to do your own thing.

Allison Boyer is a writer for BWE’s blog and the owner/manager of After Graduation. She’s not sure why you would want to bathe in hundred dollar bills. Or weigh a friend in gold doubloons for that matter.

Image credit: Jan Willem Geertsma

And Now…the BlogWorld 2010 Schedule

Author:

Holy Cats! Deb Finally Has the 2010 BlogWorld Conference Schedule Up!

Thanks to all for your patience as I get a preliminary schedule going. I know it feels as if it’s taken forever,  it feels that way for me too. It took a while because we needed to confirm speakers and sessions, and double check and triple check.  The last thing anyone wanted to do was to give out bad information.

Drumroll please…

This is a link to SCHED an interactive schedule allowing you to choose the sessions you’d like to attend and share them on your favorite social networks (which we hope you will do). Please keep in mind that these are only the sessions, panels and speakers that are confirmed. We are still awaiting confirmation for many more sessions and speakers – especially for Saturday when we will present the TechMunch, Cause and Non-Profit,  and Sports tracks. Plus we have many surprises to add. Also note that some of these titles may change. We’re hoping not to have massive changes to the schedule, but feel free to check by often as we will be adding more content between now and show time.

Also, we’ll be adding descriptions in over the next few days. We realize that not all titles are self-explanatory and will update as soon as can.

Again, thanks for your patience as we iron out the details. Please let us know what you think of this year’s schedule – we’re very interested in your thoughts.

Deb Ng is the Conference Director for BlogWorld. When she’s not approving speakers or creating schedules, you can find her blogging about blogging and social media at Kommein. Feel free to follow her on Twitter @debng.

New Speaker, Panel & Keynote Announcements!

Author:
darren-rowse1

Are you subscribed to our newsletter? If not, you’re missing out! Over the past two weeks we’ve been announcing some speaker, panel, and keynotes for BlogWorld & New Media Expo 2010.

Here’s a quick recap:

 

BlogWorld Keynote: The 7 Harsh Realities of Blogging for Bucks

Nearly all BlogWorld attendees are interested in monetizing their content, so we’re proud to announce this special keynote talk by Darren Rowse, Brian Clark, and Sonia Simone.

Every “make money online” guru wants to tell you how easy it is to find customers with blogs, Facebook, and Twitter. The reality is, though, business and social media aren’t always a smooth mix. Learn about the pitfalls of making money with your blog (and how to do it right). Presented by:

Brian Clark Darren Rowse Sonia Simone .

 

The ProBlogger Workshop

Thursday, October 14, 2010

A full day of programming from ProBlogger authors Darren Rowse and Chris Garrett and featuring Yaro Starak, attendees to this workshop will learn how to best grow blog traffic and community plus learn monetization tips and techniques. Presented by:

Darren Rowse Chris Garrett Yaro Starak

 

Real Time Revolution: 7 Rules for Business at the Speed of Now

We’ve adapted our businesses to accommodate many of the most recent upheavals in communication: the phone, email, digital marketing and advertising on the web. But we haven’t yet adapted our businesses, from the inside out, to what is potentially the single biggest shift in online communication: social media. The Real-Time Revolution has created new expectations from individuals and businesses alike. Speed and agility matter, response time is everything, and open communication is the hallmark of a business that thrives today. We’ll share seven blueprints for areas of your business that need to adapt as a result of real-time: culture, people, internal communication, listening, responding, crisis planning, and measurement. Presented by:

Amber Naslund Jay Baer

 

“From Blog to Book”

Features a look at what it takes to get a book published and why some bloggers are approached with book deals and others aren’t. Presented by:

Ellen Gerstein Simon Salt Brian Solis .

 

Monetization Speed Round: 60 Questions in 60 minutes

The speed round will feature questions about monetization from readers of the various monetization blog – the moderator will ask the question and each panelist has 30 seconds to answer and give a quick tip. Presented by:

David Klein John Chow Shoemoney Zac Johnson Jonathan Volk

For upcoming session details, continue to follow this blog and subscribe to the newsletter by clicking here and signing up in the box on the upper left hand side of the screen.

Be a Part of the BlogWorld & New Media Expo Video Newsletter!

Author:
vlog-video-blog1

Hi, I’m Jeffrey Powers, conference track leader in this year’s Digital Broadcasting track. We at BlogWorld & New Media Expo want to not only see you come to the show, but also get involved.

The BlogWorld & New Media Expo Video Newsletter
We’re working on an informative Video newsletter, which will tell people what this important event is all about and what to expect if you attend.

This is an opportunity for attendees to shine with a sample of your unique Audio or Video content!
The only requirement is that you will be attending BWE this year. It wouldn’t be right if you recorded a video, then didn’t show up. ALL Videos and Audio with good sound quality will get used. Try to record 720p resolution or better and audio at 128kbps rate. If you have a lower quality, that is OK.

This is what we are looking for: (All videos must be child and workplace safe)

  1. 10 seconds of Fame video greetings (possibly with bloopers)
  2. 1 minute “How to” Videos, audio or screencasts
  3. Fun videos
  4. Written scripts that someone could read or demonstrate
  5. Intros, Graphic Art, bumpers Video to BWE Newsletter

10 Seconds of fame
This is really straightforward. Get our your flip cameras, your phone, webcam or whatever, then record yourself saying:

Hi. This is {Your Name} from {Your Blog or Show} and I’ll be attending BlogWorld & New Media Expo 2010 in Las Vegas on October 14-16th. We will see you there!

1 minute How To Videos
Get in front of the camera and do a “How to” video. If you can screencast, do a how-to in blogging, podcasting, videostreaming, or something else.

Fun Videos
No clips of your regular show. They have to be directed to BlogWorld & New Media Expo. But if you want to do a skit, play guitar, sing, juggle or something else, we’ll use it! Also, if you recorded an intro and made a couple of mistakes, that is useable, too!

Written Scripts
If you are camera shy, then send us how-to scripts, then we can give them to people who will present in front of the camera.
Intro’s, Graphic Art, bumpers Video to BWE Newsletter.

If you can make a Video intro, Video Graphics or more, we can definitely use it for the Newsletter. Intro should be 5-10 seconds long.

Transition bumpers should be 1-2 seconds long. 720p resolution is the goal.

How to Submit
Go up to www.yousendit.com and sign up for a free account. Then send all entries to Jeffrey @ blogworldexpo dot com.

Get Them Posted Now!
We hope to have the first Video Newsletter done in two weeks. Therefore, getting your recordings now is important.

This is a great way to show people who you are, and that you are attending this great event.

Thanks, and I’m looking forward to seeing your submissions!

Jeffrey Powers
Digital Broadcasting Conference Track Leader at BlogWorld 2010

Image Credit: SXC

Early-Bird Discounts Expire July 15th, Save Nearly 50% Off Full Access Pass!

Author:

Whether you can only fly in for a day, or you’re here all week, BlogWorld & New Media Expo offers several conference packages to help you maximize your time in Las Vegas. SAVE by registering early!

You can get a Full Access Pass for almost half off the $1195 regular price by registering before July 15th.

The Full Access Pass is the best value and the ONLY pass which includes access to:

* Social Media Business Summit sessions on Thursday, Friday & Saturday
* Full access to all show events and all conference sessions on all three days
* Special Thursday-only Social Media Business Summit Keynotes
* Thursday Partner Programs
* The Exclusive Thursday Networking Luncheon
* FULL ACCESS BREAK AREA (which includes lunch & snacks on all three days)

See all EARLY-BIRD DISCOUNT PRICES and register here.

Spread the word and can’t wait to see you in October!

Inspired By Abby Johnson at WebProNews.com

Author:

I can’t help but give a shout out here to someone that has given me inspiration in her work that she produces and the content she provides.  I am talking about Abby Johnson with WebProNews.  I first met Abby when she interviewed me following a presentation I gave at BlogWorld & New Media Expo on Blogging For A Living.  Abby was quick, professional and respectful of my time and turned the content around and followed up.  She is a consummate professional in our industry.

Abby gets to attend some cool conferences, but unfortunately she doesn’t get to be a spectator as she tends to work very hard.  I subscribed to her feed and love to see what she has next.

This video caught my eye because I thought it would be good to know that Sony, like Apple is getting into the application development world by making their dash thingy open sourced. Love the info Abby and keep up the god work. Perhaps you would let me interview you some time and turn the tables a bit? See you at BWE10!

Three Days in Vegas – BlogWorld & New Media Expo 2010 When and Where

Author:

Quentin Tarantino

I am seeing a huge number of searches now that we are in the new year all looking for Blog World 2010.  People are searching I suppose to find out the details since we are about 10 months away from the event.  The other issue is probably related to the the fact that 150,000 people were geeking out in Las Vegas with each other and are looking forward to SXSW and Blog World Expo. We have not yet worked out the venue details at this time, but the show itself is going to take place on October 14-16, 2010 in Las Vegas, Nevada.  The first day of the show on October 14, 2010 is the Social Media Business Summit.   The final two days will be the trade show and convention featuring the exhibitors on the show floor.  Once the show venue is determined and those details are confirmed and completed we will be making that announcement.

Until then, feel free to get it on your calendar, and start making your initial plans. Once the other details are confirmed, we will be able to provide more precise information about hotels, parties and all the other fun that we have for three days in Vegas.  Three days in Vegas is either a great title for a Tarantino movie or perhaps my next blog post.

Now I have to run off and see if Mr. Tarantino is on Twitter.

Photo via FusedFilm.com

Three Days in Vegas – BlogWorld & New Media Expo 2010 When and Where

Author:

Quentin Tarantino

I am seeing a huge number of searches now that we are in the new year all looking for Blog World 2010.  People are searching I suppose to find out the details since we are about 10 months away from the event.  The other issue is probably related to the the fact that 150,000 people were geeking out in Las Vegas with each other and are looking forward to SXSW and Blog World Expo. We have not yet worked out the venue details at this time, but the show itself is going to take place on October 14-16, 2010 in Las Vegas, Nevada.  The first day of the show on October 14, 2010 is the Social Media Business Summit.   The final two days will be the trade show and convention featuring the exhibitors on the show floor.  Once the show venue is determined and those details are confirmed and completed we will be making that announcement.

Until then, feel free to get it on your calendar, and start making your initial plans. Once the other details are confirmed, we will be able to provide more precise information about hotels, parties and all the other fun that we have for three days in Vegas.  Three days in Vegas is either a great title for a Tarantino movie or perhaps my next blog post.

Now I have to run off and see if Mr. Tarantino is on Twitter.

Photo via FusedFilm.com

Tag You’re It! – Why Tagging Your Content Is Important

Author:

Tag You're It

If I have said it once I have said it a thousand times, “We live in a Google world.”  It is true, we don’t order Chinese food, find directions to the store, or stalk old girlfriends without using Google.  Being findable in this world is important if you are trying to be found.  Businesses especially must pay attention to how their customers can find them.  Keywords and key phrases are how that is accomplished through the use of meta tags or just tags.

Tags are a keyword associated with content attached to it.  If you want people to read your latest blog post on how to wash a cat, you have to determine how they would look for that content and attach that key word or phrase to it.

The same rule applies to your content as a publisher whether it be a blog, a podcast, video or even your photos.  We often put pictures into our posts that we find which we feel are relevant to our content, the title or completely off the wall for that matter.  We find those pictures at places like flickr, istockphoto, and yes, Google image search.  We enter a keyword into the search function of those sites to find a picture for the content.

In addition to being searchable or findable, it also has the effect of increasing traffic to your content and makes the content watched, seen and readable.  One of the things that I do on a regular basis is to search out and find anyone that mentions BlogWorld & New Media Expo.  You can imagine all the different variations of that and the number of tags used to describe our event.  This is also why we like people that use a common tag.  The most used tag last year was of course “BWE09” and this year we are urging everyone to use “BWE10”.  This allows us a quick reference to your blog post, your picture on your photo sharing site, your podcast and your YouTube (owned of course by Google) or other videos. A YouTube search with “blog world” returns 234,000 results.  We all know it may be difficult for me to look at that many videos.  Using a tag like BWE10 focuses the searcher into your content. A similar search with BWE09 allows me the benefit of watching less that 150 videos.

If your content is well done and is something we need to share with our community, we find and share it.  This in turn increases the readers, listeners, or viewers of your content.  We are still pouring over the content generated as a result of the 2009 event in October, I am finding new content daily and still trying to read all of it.  As we grow and get bigger and have more content generated it is going to be tougher to find your content and thereby making it even more important for you to tag appropriately.

For the upcoming show in 2010 we are asking everyone to tag your content “BWE10”  If you Tweet that hashtag, put that in your post, attach it to your videos, photos and podcasts, I’ll be there to say hello.  If it is something that needs to be shared with the thousands of people in our community, we’ll do so and increase your traffic and readership.  If I miss something because I couldn’t find it, your content may never get discovered and broadcast further.  We are listening and we are paying attention to what is being said. Tag your content!

Photo Via SD_Kirk

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