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Take Time to Refresh & Recharge at the Social Health Track


… by Andrea Higham, Director of the Johnson & Johnson Campaign for Nursing’s Future

We all know a nurse and have either personally been cared for or have a loved one who has been cared for by a nurse.  Nurses are truly society’s caregivers and as such, they’re critical to our health and well-being.  For the past eight years, the Johnson & Johnson Campaign for Nursing’s Future has been dedicated to showcasing the value and positive image of nurses through programs that thank and recognize nurses.  Through funding scholarships for nurses to further their education and providing awards that recognize their tireless efforts to care for patients, the Campaign shows thanks for the nursing community.

The Campaign was recently awarded the prestigious President’s Award for Transforming the Image of Nursing by the National League for Nursing (NLN).  As part of maintaining that positive image, we recognize that nurses play an important role in our nation’s evolving healthcare system.  Later this year, we’ll be launching an outreach initiative targeted to recruit and retain advanced practice nurses.

Each year, we continue to demonstrate our commitment to our nation’s caregivers… and we’d like to extend that goodwill to all of you!  We all need to recharge our batteries and refresh our minds from time to time (especially nurses), so we’re providing those attending the Social Health Track on October 14 a chance to “refresh & recharge.”  During the Social Health Track, you can take time out of your busy day to recharge your batteries – both literally and figuratively – through electronic charging stations, mini-massages and refreshments.

Because we can all benefit from quick ways to “refresh & recharge” during the day, Social Health Track attendees will also receive a card with ergonomic tips.  Keep the card with you throughout the Expo and even once you’re back home blogging away at your computer.

We hope to see you there!

Visit our website: www.campaignfornursing.com
Find us on Facebook: www.facebook.com/jnjnursingnotes

Kodak, Blogging and BlogWorld & New Media Expo


Last month was the four year anniversary of Kodak’s first blog, 1000Words. It was our initial step into the world of social media. Since then we have added multiple Facebook pages, Twitter accounts, YouTube Channels, LinkedIn, Flickr and two more blogs – all of which can be found at kodak.com/go/followus. Throughout it all the blogs have remained at the center of our social media strategy. In our blog posts we are not limited to 140 characters or the limitations of wall post features. We can add photos, videos and links which make a richer experience. We use the other social media sites to direct readers to the blog posts where we can tell our story to the fullest.

Look for Tina, Jenny and Tom at the Kodak booth at BlogWorld

There are certain measures we have taken to contribute to the success of 1000Words. We have posted every business day since the launch of September 2006. Readers know there will always be fresh content. We also have a strict policy regarding our comments. They are published immediately rather than being held up in a moderation system before being posted. We take down inappropriate comments… spam, vulgarities after the fact and we never delete negative comments. Rather we take the opportunity to address any issues. A blog without regular posting and open comments is just a web page, not a blog.

What we blog about has also been essential for 1000Words. Not every post is about our products. Yes, some posts are about Kodak events, contests and product announcements, but many of the posts are just stories about our pets, our vacations and moments in our lives. The posts are written by various Kodak employees, from copywriters, marketing manager, IT folks, security crew, designers and more. They are our experts and the best people to tell our story on our blog. There is valuable content like tricks and tips and moving stories of photography. Maintaining a blog schedule (my job) is key to keeping a steady stream of posts that are timely and relevant. I keep track of what is going on internally (product announcements, events) and externally (holidays, trends) in order to offer readers posts that are what they are looking for.

Our blogs are such an important part of our social media activity it is easy to see why we are so excited to be at BlogWorld. We will have a booth on the show floor where we will be shooting creative interactive videos with the new Kodak PlayTouch Pocket Video Camera. We will also be partnering with Ford and Pepsi on a QR Code Trip contest. Stay tuned for more about that. Our Interactive Marketing Director, Tom Hoehn will be speaking on a panel “How to create a social media policy” on October 15 at 4:00PM. We hope to see you there, otherwise you can read all about it on our blog!

More Than Words: Better Blogging with Photos


Aaron Hockley
Photography Tips for a New Media World

Room: Tradewinds A & B/10
Friday, October 15 2010

Time: 11:00am-12:00pm

You’ve heard the tips from various sources about how photos can be used to liven up your blog posts. Whether they’re supporting material for a text post or standing on their own as content, photos and other graphics give a bit of pop to the otherwise mostly-textual web.

Today’s point-and-shoot and DSLR cameras offer great resolution and all sorts of features for prices that are lower than ever. You’ve decided (rightly so) that taking your own photos means you’ll have more authentic and unique content than if you find images elsewhere for your site…

… but then you realize that your photos might suck.

It’s okay. You’re headed in the right direction, and it’s not hard to polish off your social media photo skills. Here are a few tips to up your game:

  • Before shooting: Don’t obsess about camera gear. 99% of the cameras are better than 99% of the photographers. Whether you have a point-and-shoot, a fancy DSLR, or a camera phone, you have what you need to get started creating images. Since you’re here reading the BlogWorld blog, I suspect that you’re amongst the digitally-savvy… your iPhone or Android smartphone probably has a camera capable of great images.
  • When shooting: Fill the frame. Get close so that your subject fills most of the viewfinder. There’s an old photo adage that says when you think you’re close enough, get closer. For photos embedded into blog posts this is even more true – you’ll want your subject to take up all of the screen real estate that it can.
  • When embedding: Bigger is better. You went to the effort to create a nice photograph; don’t lessen the impact by only showing a 100 pixel thumbnail. There’s a reason why Flickr’s “small” size is 240 pixels – I consider that the minimum for effective use in a blog post.
  • When inviting engagement: Instead of just posting a photo as supporting material on your blog or Facebook page, put up an interesting picture and ask readers to come up with a caption. Folks can invent some hilarious captions and you’re sure to get a variety of responses. You can do it as a contest with a prize or not… either way you’ll get people talking about your article and picture.

If you’re interested in more tips both for photography and how to use photos on your blog and social media outposts, join me along with Kris Krug for our BlogWorld session called Photography Tips for a New Media World. Kris will be diving into a bunch of advice and secrets for creating better photos and I’ll be talking about getting those photos online and how to best integrate them with social media to drive interest and engagement.

Aaron Hockley is a photographer and blogger who has been involved with social media since 2002. He attends and speaks at various new media conferences and is often quoted and consulted on the use of social media by the photography industry. Follow along with Aaron on Twitter (@hockley) or keep up with his latest musings at Picture Pundit. He can be reached by email at aaron@hockleyphoto.com.

Interview With Media Pass: Adding Subscriptions To Your Blog


I recently had the chance to talk with Matthew Mitchell, CEO and co-founder of MediaPass (one of our BlogWorld 2010 Sponsors) to talk about how their subscription program works and how you can use Media Pass as a new monetization strategy for your blog!

How/when did you come up with the idea for MediaPass?
The short answer is that it wasn’t just my idea. MediaPass wouldn’t exist if not for the vision of one of our lead investors and Chairman, Jeffrey Tinsley. He and I have many years of experience in the online subscription world with MyLife. We both knew that asking users to pay for some content always outyields a purely advertising-based revenue model. After bringing MyLife and Jeff’s previous business, Great Domains, to over $70M in annual subscription revenue, a couple publishers came to us for counsel on getting their paid subscription strategy and implementation right. Jeff in particular advised a website called Docstoc on strategy and really encouraged them to get paid elements up in the right way. Docstoc increased their revenue seven-fold almost immediately.

We realized it might be possible to automate our subscription experience, so to speak. The goal was to build something for blogs and other online publishers that eliminates the financial burden and time commitment of incorporating and operating paid subscriptions. The real challenge was trying to accomplish our primary goal: making it as easy to use as Google Adsense. We wanted to turn something extremely complex into something easy to use. It took a year of development but we made it work and accomplished all of the goals we originally had for the product.

Can you briefly describe how a blogger makes money incorporating MediaPass onto their site?
Requiring a paid subscription for some content always outyields having a revenue model that is 100% ad based. So a blogger makes money using MediaPass because they are able to participate in that increased revenue and do so in a way that’s even more sophisticated than large publishers who spend seven figures building subscription functionality internally.

How does MediaPass get paid?

We charge nothing up front and we don’t make any money unless the publisher does. We take a percentage of the subscription revenue, a percentage that scales down with volume.

How quickly can a blogger implement MediaPass on their site?
Five minutes.

How technical is the implementation – can anyone do it?
No technical experience is needed. If a blog has any type of advertising on their site they already know how to implement MediaPass. And even if they don’t have any, it’s still extremely simple.

How easy is to flag specific pages/posts as part of the subscription? Is it on an individual basis or can someone associate an entire category in their blog?
Publishers choose which pages/posts they want to be subscription content. Much like Google Adsense, we generate a unique snippet of code for them at registration. They simply put that code on any page they want to require a subscription to view the content.

Do you think the product works best for any particular niche of blogs/content?
There is a huge range of monetization using MediaPass. The metric we use most to show the strength of monetization is effective CPM. Since CPM is widely used and understood by bloggers as a metric for advertising monetization, we use it so they have a barometer for how their subscription pages compare to the ads they’re running. That being said, the eCPM’s on our subscription page range from $25 to $200. Blogs such as parenting, health, cooking, how to, finance, medical and others will probably see eCPM’s over $100 while blogs like, say, gossip may be only be around $40.

Do you have suggestions for a blogger with an existing audience – and how they transition some of their content to subscription without upsetting their readers?
Don’t put a paywall in front of your entire site.

Really? Sorry, just didn’t expect that from someone I would assume is pro paywall.
Actually, in most ways we don’t even consider ourselves purely a subscription company. We want to maximize the revenue for publishers and blogs. We’re a monetization company. We just happen to know from experience that charging for some content is required to maximize revenue. There are plenty of easy tools for blogs to make money from online ads but no easy way to charge for their content. So we’re filling that void.

Also, most passionate bloggers didn’t start blogging for financial rewards. If that is what drove them, they would have picked a different profession or hobby. They don’t want to lose their audience and putting a wall in front of their entire blog will surely do that. Ask the Times of London. If done correctly, there is no reason why they should lose much – or really any – traffic.

You mentioned the Times of London. What about them?
How much time do you have? They put a paywall in front of almost their entire site and lost a material amount of traffic. Like any good company, theirs was a purely financial decision. One that will probably pay off. But I still don’t think that walling off their whole site was the best way to maximize revenue and it certainly wasn’t the best way to retain and increase traffic.

Do you have any examples of how other websites are using MediaPass?
We built MediaPass to be used in a variety of ways because we wanted, needed really, to have our offering appeal to a broad range of publishers. Our publishers use us to charge for their archived content or just certain sections of their site. Some hand pick content that they intuitively know their users will pay for. Publishers can even create a new premium section that didn’t exist before, which is one of many ways to ensure their subscription revenue is all incremental. We even have one publisher that only asks for a subscription when a user hits their advertising frequency caps. There are dozens of strategies.

Do you handle the customer service for readers paying, stopping their subscription, etc?
Yes. We handle all customer service components. We built this so that a publishers and bloggers don’t need to do anything but continue to put out the content their readers enjoy, and the customer is one of the many things we handle on their behalf. By the way, our customer service reps are all in the U.S. and have knowledge and visibility into all the blogs so they can easily support all customer issues. Sorry, had to put my marketing hat on there.

Is there anything else you’d like to tell our readers?
Well, marketing hat back on and being passionate about what we’re doing here…. I think all blogs should give us a try. There is an appropriate mix of free and paid content for almost all blogs. It doesn’t cost you anything and there is no commitment.

And thanks for the opportunity to tell the MediaPass story.

How To Get To Mandalay Bay


You’ve registered for BlogWorld and you’ve got your plane ticket to Las Vegas … but have you figured out how you’re going to get to Mandalay Bay once you’ve arrived in Sin City?

You have options when it comes to transportation in Las Vegas, and it doesn’t have to break the bank. After all, you’ll want to save your pennies for the few spare minutes you have on the casino floor!

Luckily for you, Mandalay Bay is one of the resorts on the Las Vegas Strip that is closest to McCarran International Airport. It shouldn’t take you long to get from the airport to the resort, but unfortunately some of your transportation options offer simple flat-rate fees to get from the airport to any resort on the Strip. Nonetheless, once you arrive at the airport, there are a number of ways that you can get to Mandalay Bay:

  • Airport shuttles – Located outside the doors near the baggage claim area, the city’s airport shuttles often run 24 hours a day and just a few run with limited service throughout the night. Most shuttles charge between $6.00 and $12.00 to hotels on the Strip. If you are staying in Mandalay Bay, you should be paying on the low end of that scale.
  • Public buses – Two of the city’s public bus routes stop by the airport, but neither of these routes runs directly by Mandalay Bay. If you’ll be hauling luggage with you, I’d advise that you avoid taking the public bus to your hotel. The exchanges could be a hassle and it won’t save you enough money to make this option worthwhile.
  • Taxis – Las Vegas has a ridiculous number of taxis, and you shouldn’t have any problem catching one at the airport. This helpful chart, created by the Nevada Taxi Cab Authority, explains how much you can expect to pay if you go by cab by breaking down all of the fees. Don’t forget that a McCarran airport fee of $1.80 applies to your ride.
    • Rental cars –Renting a car in Las Vegas can be pricey and isn’t really necessary if you only have plans to stay on the Strip. It’s easy to get around Las Vegas Boulevard by monorail, bus and foot (there are even public buses that run to the downtown attractions). If you want to take a day trip before or after BlogWorld to any of the national parks near Las Vegas or even spend an afternoon at Red Rock Canyon then the convenience of having your own wheels might outweigh the price you’ll pay.

  • Limos – It’s not the cheapest way to get from the airport to Mandalay Bay, but if you want to start your trip in Las Vegas with style, then this is the way to go. Limo rentals are usually done by the hour, starting at around $40.00/hour, so if you are arriving with several people with whom you can split the cost, this might be a fun and affordable option.

JoAnna Haugen is the expert behind WhyGo Las Vegas, a Las Vegas travel guide with information about hotels, shows and things to do in Las Vegas.

  • October 4, 2010
  • Cartoon: My card. Oh, no, wait…


    I’m as guilty of this as anyone. You meet someone at a conference, you find a real connection – be it personal or business-related – and you exchange cards.

    But as you hand yours over, you yank it back. “Oh, sorry,” you say, and fumble for a pen – “I just changed cell numbers. Let me just write in the new one… Hmm, you can’t really read that, can you?” (Of course they can’t, because you’re trying to write it on a little card with a big thick Sharpie, the only thing you could find in your bag.) “Do you have a pen? Or just some pointed instrument I could use to draw some blood?”

    So if your business cards are out of date, set aside some time today to get some new ones printed in time for BlogWorld. (I promise: I’m doing just that as soon as I finish writing this.)

    And if you want to stand out a little, here are a few ideas for business cards that make sense in for a social media conference:

    BlogWorld Attendees: Learn How You Can Attend ‘Disney’s THE LION KING’!


    BlogWorld Attendees: Disney’s THE LION KING invites you to see the World’s #1 Musical without ever leaving your hotel!

    Disney’s THE LION KING at Mandalay Bay is thrilled to welcome BlogWorld 2010 attendees into their home on The Strip. Over 50 million people worldwide have come to discover the wonder, majesty, and truly one-of-a-kind experience that is THE LION KING. The critically acclaimed production, now playing at Mandalay Bay, has won audiences over with its powerful musical score, extraordinary costumes, and heartfelt story. THE LION KING continues to amaze with astounding visuals that will make this a show you’ll remember forever. Marvel at the breathtaking spectacle of animals brought to life by an enormous company of international performers, whose detailed costumes, carved masks, and intricate makeup will transport you to the gorgeous vistas of the African savanna. No visit to Las Vegas is complete without a journey through the “Circle of Life” with THE LION KING and we want to make sure YOU have the opportunity to experience the spectacular production!

    THE LION KING would like to invite each blogger at BlogWorld to visit the show in exchange for writing a review. For tickets, please RSVP to Meghan Baker at mbaker@kirvindoak.com with your name, link to your blog and preferred date and time. There is limited availability so please RSVP as soon as possible with your preferred date and time.

    Tickets are available for the following shows:

    • Thursday, Oct. 14: 7:30 p.m.
    • Saturday, Oct. 16: 4 p.m., 8 p.m.
    • Sunday, Oct. 17: 4 p.m., 8 p.m.

    They look forward to sharing this amazing story with you and will see you at Pride Rock (and I’m jealous of all of you who will be attending!)

    Social Media Tips & Setting World Records – An Interview wth Ryan Abood


    Imagine waking up one day to find that Google had penalized your site, knocking it from one of the top spots in search, and costing you 80% of your sales. How do you rebuild? Well Ryan Abood, founder of GourmetGiftBaskets.com, had this happen in September, 2008. He turned to social media and affiliate marketing to build sales again and make it back to the top. I recently had a chance to talk with Ryan about his story, and about setting a World Record at BlogWorld 2010!

    Social Media:

    I read your story regarding the Google Penalty – what made you realize social media was the way to go after that?
    We honestly don’t believe social media is “the” answer to diversifying away from Google. Social Media is definitely an important piece of a diversified marketing plan and it seems to be a cost effective channel but we are still trying to determine how effective it really is for us. We have seen our greatest success from other channels, such as Affiliate Marketing and Corporate Sales.

    How did you work to build up your social media fan base?

    We started off by just providing interesting, non sales, content to our fans and followers on Twitter and Facebook. We still try to incorporate that philosophy through social media because we are trying to build a relationship with our fans and you can’t do that by selling to them all the time. We currently have 2,176 Twitter followers and 3,854 Likes on Facebook. The majority were attracted through the gift basket giveaway sweepstakes we were running regularly. Although, we ultimately strive to maintain our fan base and promote interaction with the content we are sharing.

    How has social media impacted your business?
    We seriously started promoting our company through social media in February of this year. We can’t really make an honest determination until we get past the holidays.

    How do you respond to customer feedback?
    99% of the feedback we receive from social media is positive and we always try to respond and thank them for being a customer. If we receive negative feedback it will be handled promptly and we will do everything within our power to satisfy that customer.

    Do you have any one particular tip for niche businesses looking to use social media?
    You can’t be successful in social media without being consistent. Don’t start unless you have the resources to be in it for the long haul.

    Philanthropic Efforts:

    Tell us about your decision to go for the World’s Biggest Cupcake Record, and how that all occurred.
    The news of the World Record, at the time, came across my desk in the wacky news section and it was 151 pounds. And my thought with world records is they’re supposed to be awe-inspiring. They’re supposed to be something that when you look at them sort of defy logic and reason. And I thought a 151 pound cupcake was really not spectacular. So we set out to bake a 1,000 pound cupcake and then we went to 4,000 pounds and then it was 7,000 pounds. That cupcake actually died in the oven. So we sort of regrouped after the first cupcake imploded per se and then cranked out a 1,224 pound cupcake that was in excess of ten times the previous record.

    What made you decide for a second World Record for the Biggest Cup of Coffee?
    We’re actually going to break two records in two days, the World’s Largest Cup of Coffee and the World’s Largest Iced Cup of Coffee. We wanted to stick with an item that has ubiquitous comprehension among the entire world. The world’s largest cupcake is easy. It’s tangible. It’s something that everybody understands. Coffee is the world’s most popular beverage by a mile. So by shattering the existing record of 900 gallons, we figured where do we go? 1,200 gallons? 1,500 gallons? We decided on 2,010 gallons. Not that this is a boring element, but when we got our Google penalty a large chunk of breaking this world record was planting a flag; letting Google know, “Hey look. We’re a prominent brand.” Eric Schmidt clearly states multiple times, “Prominent brands deserve prominent placement in our search engines.” And after we got our Google penalty we said, “What can we do to re-establish our prominence in the marketplace with Google.” We’re one of the largest gift basket companies in the country growing much faster than our competitors are. How do we prove that we’re worthy of this top place ranking? And that was sort of the original foundation of the cupcake was really for us to plant our flag and say, “Look. We’re here. We’re not going anywhere. And no, we will not allow you to continually penalize us.” Because some people have never survived Google penalties. They just sort of go the way of the wind of the dust. And for us that was really the first major step to making sure that we weren’t going to be denied.

    Any secrets you can share about preparing for the attempt?
    Surprisingly, you can actually plan a Guinness World Record in less than a month. That is how long it took us from start to finish with the World’s Largest Cupcake. I wouldn’t recommend it and we certainly didn’t follow that philosophy this time around.

    What do these philanthropic efforts mean to you and the company?
    We are a family business and we even view our employees as extensions of our family. When you have a family this large you can’t avoid confronting a struggle with cancer and anything we can do to support a cancer fighting cause, such as Susan G. Komen, is very near and dear to our hearts.

    Anything else you’d like to share?
    The record for the World’s Largest Coffee Cup will officially be announced by a Guinness Book of World Record’s representative at 12 p.m. on October 15 at Booth #335. Lisa Barone, Chief Branding Officer of Outspoken Media and Social Media celeb, will be pouring the last cup of coffee into the cup when the record is declared. We would also like to thank Rick Calvert and the rest of the BlogWorld team for providing us with the utmost support in this endeavor. We couldn’t have done this without them.

    Don’t forget to follow GourmetGiftBaskets on Facebook and Twitter!

    Mark Penn And Karen Hughes To Keynote BlogWorld Expo


    For those of you who don’t know this already. I began this journey that is BlogWorld & New Media Expo as a political blogger. So today’s announcement about Mark Penn and Karen Hughes giving a Keynote Talk at BlogWorld has me all geeked up. From the old School press release:

    Mark Penn, CEO Worldwide of Burson-Marsteller and CEO of Penn Schoen Berland, and Karen Hughes, Worldwide Vice Chairman of Burson-Marsteller, will feature a joint keynote presentation on the state of digital communications in politics. Their presentation will take place on Friday, October 15, 2010 at 9:00AM ET at Mandalay Bay in Las Vegas.

    Mr. Penn and Ms. Hughes, the former chief message architects for President Clinton and President Bush respectively, will address results from a research study surrounding the use of social media in the 2010 U.S. House and Senate mid-term races, and present an analysis on emerging digital strategies within the political arena. Mr. Penn and Ms. Hughes will assess how top 2010 Republican and Democratic candidates utilize Facebook, Twitter, YouTube and texting in their campaigns, and how candidates integrate their messaging on their websites and social media platforms.

    Having key presidential advisers to the last two sitting Presidents of the United States come and talk to a bunch of bloggers and social media geeks is a pretty big deal if you ask me. Love them or hate them, blogs like Powerline, Daily Kos, Pajamas Media, Talking Points Memo, Huffington Post, Hot Air and Michelle Malkin have changed the rules of American politics.

    It was never more evident to me that the old guard of political power players had realized this than at the 2007 Yearly Kos Convention in Chicago. Every Presidential Candidate (including our current President Barack Obama) running for the Democratic nomination was on the stage together addressing a crowd of about 1,500 left leaning political bloggers and activists. The energy for the entire event was high. The bloggers knew they had real power. But I couldn’t help but notice the scattering of suits in the crowd. These were the political operators and you could see them trying to figure out what the hell these bloggers were up to, and how could they possibly direct them into supporting their particular candidate and use them for their advantage.

    It was a striking juxtaposition.

    This will be very interesting talk for news junkies like me as well as anyone interested the influence of the blogosphere and social media on politics and society as a whole. How are the 2010 mid term candidates using tools like blogs, Facebook, Twitter, and YouTube?

    How are they planning to utilize bloggers and other social influencers to win their respective elections?

    What trends do they see for the 2012 Presidential election?

    Do either the Democrats or Republicans have an advantage when it comes to new media?

    Is the blogosphere a dangerous wild card for a Senator, Congressmen, or President to play?

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