By Babette Pepaj
Founder BakeSpace.com & TECHmunch Food Blogger Conference
Producer of TECHmunch BlogWorld Food Track
Last year’s hit film “Julie & Julia” helped show the world how food bloggers love to share their passion and inspire one-another online. After all, food is one of life’s great pleasures, and talking about food is among the oldest forms of storytelling.
So it’s no wonder that BlogWorld is teaming up with BakeSpace.com’s TECHmunch Food Blogger Conference to add the first-ever food track to this year’s BlogWorld & New Media Expo.
The TECHmunch Track will include 15 panels designed specifically to help food bloggers learn how to develop great content, grow their audience and profit financially from their hard work. The focus is on practical, hands-on information that applied easily from day-one.
In addition, Jenn-Air is sponsoring an expansive demo kitchen in the conventional hall that will feature demonstrations by top food bloggers and telechefs including Stephen Hopcraft (Bravo’s “Top Chef”) and Manouschka Guerrier (Food Network’s “Private Chefs of Beverly Hills”). Even Blogworld Founder and CEO Rick Calvert will share his famous salsa recipe. Like any great kitchen, we believe the TECHmunch kitchen at BlogWorld will be the heart and soul of the conference. It’s not only where you’ll go when you’re hungry for great food, but also when you’re hungry for great conversation.
If you’re a food blogger, we hope the TECHmunch panels and demonstrations inspire you to take your blog to the next level. When the folks at BlogWorld decided to add a food track, they were determined not to just throw together a bunch of panels and invite food brands to stalk attendees. Instead, they wanted to create a genuine community. In this way TECHmunch at BlogWorld will be very different from most other food blogger conferences.
While we’ll focused on issues relating specifically to food bloggers, everyone at BlogWorld is welcome to attend the TECHmunch panels, which will feature some of the best minds in montezation, promotion, developing great content.
Below is quick summary of what we have planned. See you in Vegas!
Friday, October 15th
10:30am – Salsa with Rick
Join BlogWorld’s very own Rick Calvert as he whips up is famous salsa recipe.
11:15am – BBQ Demo w/ Craig “Meathead” Goldwyn”
Chat about all things BBQ and creating mouthwatering content.
12:00pm – Setting Up Your Digital Kitchen
A lively discussion on live steaming and video content creation (in the field, at home and on the set). Sharing tips, tools and how-tos by content pioneers
1:15pm – Photo Demo with Diane and Todd of White on Rice
Diane and Todd share their wisdom for creating beautiful photographs that will keep your visitors wanting more.
1:50pm – Jenn-Air Intro
Check out what’s new in the kitchen.
2:00pm – Working with Brands
So you built a website and now brands are coming to you. So, what now? How do you communicate effectively with brands, build relationships and leverage those partnerships?
3:15pm – The Art & Science of Recipe Writing BlogWorld
Creating rich content can satisfy your readers, but how can it also drive traffic to your site? Understanding how to organize and write your content so it’s useful and highly indexable on the Web is an important lesson for building your community.
4:30pm – Fancy Fast Food Demo
Join Erik Trinidad from Fancy Fast Food as he shows Melissa Rowley how to turn boring dinner into a blog worthy opportunity.
Saturday October 16
10:45 AM What’s Gaby Cooking?
Join Gaby Dalkin as she cooks a favorite recipe and shares her passion for food and chats about creating video content, getting a content syndication deal and how she develops mouth-watering recipes.
11:00 AM Getting Noticed: Building Your PR Plan
Building a PR plan is imperative if you want to create some buzz around your site/blog/business/brand. Join our industry leaders as they share tools, tips and case studies creating a PR plan.
11:45 AM Food Trends: Curating Flavors on the Web BlogWorld
Writing great content is one thing, curating it is another story. Some content aggregators are masters at hand selecting the best content to share on the Web driving huge traffic to your site.
12:15 PM Monetizing Your Food Blog & Building Your Brand
Join us for a colorful discussion on monetizing your content, creating offline opportunities and turning your brand into a scalable business. We’ll hear from industry pros on how they built their businesses.
12:15 PM Get Offline (Originally a TECHmunch panel, moved to “Community”
Tradewinds A/B 10
Building a rich community doesn’t just happen online… Web communities are organizing meetups, tweetups, and community parties to connect IRL.
1:00 PM Cooking Demo: TV Chefs
Interested in turning your passion into a TV gig? Come to the BlogWorld kitchen to meet Chef Stephen Hocraft (Cheftestant Bravo’s Top Chef and Executive Chef at MGM’S Seablue by Michael Mina) and Manouschka Guerrier, Chef on Food Network’s Private Chefs of Beverly Hills. Not only will they demonstrate a killer paella recipe, but they will share with you their journey to TV Chef stardom.
2:45 PM Writing Local: Tasting Las Vegas
Tapping into your local community is a great way to build community, capture visitors and attract press. But what happens when your city is Las Vegas? With so much food, entertainment and visitors from around the globe, how do you keep your content relevant to your community?
3:30 PM Leveraging Traditional Media – How to Get on Food Editor’s Radar Tradewinds C/9
Ever wonder how content finds its way into the paper? Join some of the top food editors in the US as we hash out what it takes to get on an editor’s radar so you can leverage their readers to help grow your blog readership.
TECHmunch Producer Babette Pepaj (@BakeSpace) is also founder and CEO of BakeSpace.com – which was launched in 2006 as the Web’s first food social network and recipe swap. The grassroots site earned back-to-back Webby Award nominations for “Best Social Network in 2009 and 2010. Prior to launching BakeSpace.com, Babette worked for more than a decade producing and directing reality TV shows such as MTV’s “The Real World” and “Road Rules.”