Small Town Business Values in an Online World: Yes, It is Possible!

small town business values

Growing up in a small town of fewer than 100 people (yes, you read that right…fewer than 100!) was not always the easiest, but one thing I will always treasure is the values I learned growing up and working in a small, family-owned business. We worked hard and we played hard. We helped our neighbors. … [Read more]

4 Essential Apps for Increasing Profits in a Small Business

paypal

When it comes to running a business, it’s important to take advantage of every tool you can find to make things run more efficiently. This is especially true of small businesses where you don’t have as many employees to take care of organization, payment and other tasks. Fortunately, the following apps are examples of tools  … [Read more]

Stan Slap’s Business Case for Humanity [Video]

At NMX 2013, Dan Keldsen got the chance to sit down with Stap Slap, author and CEO of Slap Company, to talk about the intersection of business and human nature. Stan says that he’s “in the business of making a business case for humanity,” because without understanding the culture of your management, employees, and customers, … [Read more]

Are You Targeting the Wrong Social Influencers? 3 Mistakes Brands are Making

megaphone

Working with major influencers might be able to help your brand reach new audiences, but are you reaching out to the wrong people online? How you measure the value of an influencer can drastically affect the success of your campaigns. Let’s take a look at three mistakes brands are making when it comes to working … [Read more]

The Unintentional Thought Leader: Seven Steps For Small Business Blogging

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When I launched Marketing Sparks three years ago, “thought leadership” was not a goal. Discuss issues I care about? Yes. Stoke my desire to write? Absolutely. Maybe even attract new business as a bonus? Of course. Over time, though, I discovered that a certain style of writing could help position my small business blog as an authority and go-to expert. … [Read more]

Ramon Ray’s Five Steps for Personal Branding

As many of you may have heard, NMX (BlogWorld) recently purchased a new conference: Ramon Ray’s Small Business Summit. We’re super excited to work with Ramon, who is an absolute firecracker. Ramon was actually a speaker at NMX 2013, where he talked about personal branding and how this affects your company’s growth. Knowing Ramon on … [Read more]

Are Your Employees on LinkedIn? Three Profile Creation Tips from Stephanie Sammons

We often think of LinkedIn as a professional social network for individuals, but did you know LinkedIn could also help build your business? At BusinessNext 2013 (presented by NMX), speaker Stephanie Sammons, CEO of Wired Advisor, presented “7 Powerful LinkedIn Marketing Strategies for Building Your Business” – and today, I wanted to talk about one … [Read more]

How to Turn Social into Sales with Ann Handley

One of the biggest frustrations for businesses is turning all of their online activities into actual sales. You can have 50,000 Twitter followers and post to your blog three times a day, but if doing these things isn’t ultimately leading to customers, you might as well be banging your head against the wall. In this … [Read more]

32 Brilliant Bloggers Talk About Small Business Blogging

lee odden

Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web, all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts … [Read more]

What Businesses NEED to Learn from Romney’s Project ORCA

mitt romney

Project ORCA was supposed to be the saving grace for the Republican presidential campaign. In a race that came down to the wire in many states, this new way of organizing Romney’s league of enthusiastic volunteers to monitor voting across the country could have been responsible for swinging the votes his way. Obviously, that did … [Read more]