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Book Review: Click Millionaires by Scott Fox (Plus a Giveaway!)

Author:

Click Millionaires by Scott Fox is the latest book for people hoping to make money online. I don’t know about you, but whenever someone makes the promise to teach you how to quit your job and become an Internet millionaire, I get a little suspicious. As someone who earns a living through virtual work, I know just how much time, dedication, and hard work it takes to be successful. I find that many of the books out there on this topic are nothing more than a step above scams.

This is not the case with Click Millionaires, but that said, make sure you read this entire review before pulling out your credit card. Disclaimer: I received a free copy of this book to review.

“The traditional American dream centered on individual financial achievement–where becoming a ‘millionaire’ allowed you to control your own life, afford anything you want, and live on your own terms. But today the phrase ‘Click Millionaire’ captures the revolutionary idea that lifestyle benefits like independence, security, and self-confidence–formerly only available to the wealthy–are now available to anyone who chooses to build a successful lifestyle business online. As you can see from the definition above, money is important to Click Millionaires, but it’s not the only thing that matters to the ‘new rich.’ Money is not the destination on your life’s road trip; it’s just the gas to help you enjoy the journey.” – Scott Fox, Click Millionaires

First, before purchasing any book, I think it’s important to understand the target audience. In the case of Click Millionaires, you’ll find this book helpful if you are a beginner. Click Millionaires gives a great overview of all the ways you can get started making money online. He covers blogging, podcasting, creating videos, freelancing and more – all good options for people unhappy at their office jobs and hoping to get started earning money online.If you are already well-versed in the world of making money online, though, Click Millionaires is not going to be as useful to you.

Scott’s book is great about giving you brief looks at all the avenues you can take for success online, but whatever you choose, you’re going to have to do more research to find out exactly how to optimize your time online. If Scott went into that kind of detail in his book, it would be  be thousands and thousands of pages! So be warned – if you decide, for example, that podcasting is the right route for you, you’re going to have to become more educated about it. You can’t simply read Scott’s book and turn into a podcasting millionaire. What is great, however, is that Scott gives readers tons of resources for finding more information. He sets you up for success.

The most valuable part of Click Millionaires is Part Five: How to Find Your Niche on the Internet. Choosing a niche is super important to making money online, and I believe that Scott explains how to do this very well. I also love all the interviews he includes in this book. It’s great to hear about stories straight from the people who’ve found success online.

I don’t agree with every piece of advice in this book. In fact, I think that Click Millionaires makes the same mistake that make “make money online” books and information products make – it sounds too easy. Making money online is anything but easy. Can you do it? Can you become a millionaire online?

Yes, I think you can. But it takes years of hard work and most people will never get there. The people who have become overnight successes online caught lightening in a bottle. They won the Internet business lottery. So be wary of anyone selling you hope. Don’t buy Scott’s book if you think you’ll be lounging on your own private island this time next year. Buy Scott’s book because you realize there is potential to earn money online and you want to learn about some of the paths you can take to do this.

Want to come to your own conclusions about Click Millionaires? This is your chance! Scott has graciously offered THREE copies of Click Millionaires to lucky BlogWorld readers.

How to Win:

Scott talks about making money in niche markets in his book, giving examples that range from a flight attendant who tells work stories via her podcast to a man who runs a message board about raising chickens. He’s also on the Making Money from Your Favorite Niche Market panel for BlogWorld New York. So, to win a copy of Scott’s book, leave a comment telling us: What is your favorite niche site?

Do you have a favorite fashion blogger who inspires you? Are you in awe of the videos your local baker posts about how to decorate cakes? Would you love to be as successful online as a friend who runs a forum for novice gardeners? Tell us about this site and you’ll be entered to win a copy of Scott’s book! Hurry, the entry deadline is May 25, 2012!

(Fine print: Winner will be drawn using Random.org and notified via email. Winner must respond within five business days to claim this prize. You may comment as often as you like, but only one comment per person will count as an entry. Commenting from multiple accounts and other attempts to cheat the system will result in disqualification. Only comments answering the above question will count as entries, though other comments are welcome. Odds of winning depend on the number of entries received. All decisions made by BlogWorld are final. Void where prohibited.)

Review: Online Community Management for Dummies (Plus a Giveaway!)

Author:

What’s the difference between an online community manager and a moderator? More cowbell.

At least, that’s the answer BlogWorld’s very own community manager Deb Ng gives in her new book Online Community Management for Dummies. Deb was nice enough to send me a copy to review, and at the end of this post, she even has a special giveaway for the BlogWorld community!

Online Community Management for Dummies is part of the best-selling Dummies guide series from Wiley. On the cover, Deb promises to teach readers how to:

  • Identify core tasks for community managers
  • Build and maintain positive relationships within your online community
  • Establish policies and transparency
  • Manager comments, respond to criticism, and evaluate ROI

I whole-heartedly think she fulfills these promises.

If you have blog, podcaster, business Facebook page, forum, video series, or any kind of other online content, you have a community – people who enjoy what you do and feel a sense of camaraderie about your online presence. A lot of people make the mistake of never engaging their community or even acknowledging their existence, but without these loyal people supporting your work online, you’re dead in the water. Deb’s book is all about how to interact online in a way that thanks your community for their support, builds your network of fans, and helps them thrive.

Online Community Management for Dummies is 314 pages split into the following parts:

  • Part I: The Basics of  Online Community Management
  • Part II: Embracing the Community Manager’s Role
  • Part III: Building a Productive Online Community
  • Part IV: Growing Your Community
  • Part V: Assessing the Health of Your Community
  • Part VI: Taking Your Community Offline
  • Part VII: The Part of Tens (Ten Essential Community Manager Tasks, Ten Must-Have Skills for Community Managers, and Ten Best Practices of a Community Manager)

I like that this book is so encompassing and even covers the complexities surrounding specific types of communities, such as communities for children. The biggest negative, in my opinion, is that this is a Dummies book. I think Deb does a great job making the content interesting, but I personally tend to enjoy books that have less of a rigid structure and more personal stories about failures and successes. That said, if you’re new to community management, the structure of a Dummies book makes it easy to follow along and learn step-by-step, so don’t let this observation of mine deter you from picking up a copy.

I found the most helpful section of this book to be Chapter 7: Listening to Your Community. Writes Deb,

It’s one thing to watch and a whole other things to listen. During your rounds on the social networks, blogs, and community pages, pay attention to what people are saying. How many members are saying the same things? Members won’t come to you with every concern or request, but they may share ideas with one another. Pay attention to what they’re saying an take notes.

I think that’s where a lot of community managers fall short – they monitor, but don’t actually listen. Of course, this is not the only point of good advice in the book. Deb also makes a lot of stellar suggestions and observations such as:

  • Adding a community calender so members know what’s coming up
  • Rewarding loyalty with prizes and perks
  • Encouraging members to share rather than making it all about you
  • Using Google alerts to make sure you know what people are saying about you
  • Consider planning real-world meetups/tweetups
  • Avoiding the negativity trap

I could continue, but in all honestly, you should just pick up a copy yourself! 😉

Or you could win a copy! That’s right, Deb has agreed to give away a copy of Online Community Management for Dummies to one lucky winner. To enter, simply leave a comment below responding to the following community challenge:

You write a blog post that goes viral and starts bringing in hundreds of comments. As readers weigh in with their opinion and reply to one another in the comments section of your blog post, you notice that one commenter continually makes negative remarks and calls other people names. He’s not just trolling, because he actually has insightful things to say about the topic, but his comments are increasingly rude and hurtful not just to you, but to other commenters. What do you do?

Leave a comment below by Friday, May 11, 2012 at 5 PM EST and one lucky winner will be drawn to receive a copy of Deb’s book!

(Fine print: Winner will be drawn using Random.org and notified via email. Winner must respond within five business days to claim this prize. You may comment as often as you like, but only one comment per person will count as an entry. Commenting from multiple accounts and other attempts to cheat the system will result in disqualification. Only comments answering the above question will count as entries, though other comments are welcome. Odds of winning depend on the number of entries received. All decisions made by BlogWorld are final. Void where prohibited.)

Book Review & Giveaway: Get Rich Click!

Author:

In Get Rick Click, Marc Ostrofsky shares his techniques and strategies for making money (legitimately!) online.

The Internet is arguably the most powerful business tool in the history of mankind. It’s a vast resource through which anyone – from stay-at-home moms to small businesses – can make money easily and quickly, often without the need for startup capital. And at a time when thousands of people are still without jobs after being laid off two years ago, making money from home sounds more attractive than ever. But how does one navigate a frontier of endless possibilities, especially with little or no technical background?

Online entrepreneur Marc Ostrofsky was a pioneer in taking full advantage of the Internet’s business potential. In 1995, he purchased the domain name Business.com for $150,000, shocking industry insiders that anyone would pay so much money for a simple Web address. But four years later, he resold the domain name to eCompanies for $7.5 million, and landed in The Guinness Book of World Records. Since then, Ostrofsky has continued to excel in online businesses of all kinds, with his current companies, generating $75 million in annual revenue.

In GET RICH CLICK! The Ultimate Guide to Making Money on the Internet, Ostrofsky draws on his own success as well as hundreds of ideas and real-life stories from entrepreneurs of all ages to show how easily and quickly one can make money on a full- or part-time basis. Here are examples of folks who have made their fortunes auctioning on eBay, buying and selling domain names, arbitraging Internet traffic, selling leads or other products and services via the Internet, and many other ways. In the book he explains:

  • How to make money online using just a photo – requiring no money up front
  • How people are making money using blogs, e-mail, Facebook, LinkedIn and YouTube
  • How anyone can buy Internet “traffic” for a few cents per visitor and sell it for 5x, 10x or even 25x the upfront amount
  • How to make a full-time living from home creating e-books that are sold by others
  • What the “Lead Generation” business is and how to make money providing leads to other websites

Audience: Large Businesses, Small Businesses, Individuals – Anyone interested in using the Internet, Blogs and Social Media, to make money!
Tone: Conversational with a wealth of examples, case-studies, “Click Tips”, lists, and explanations.
Takeaways: Each chapter ends with “Putting Your Ideas into Action” with a variety of ways you can start making money today.

An excerpt from the book:

Making Money With Blogs
While some blogs publish to disseminate information, others intend to create that loyal following marketers crave. Your blog should provide some type of value to your readers. If you supply value, you ought to make money from the value you supply … Daily posting is critical to building a loyal following and a sense of community. Be careful not to post too often. It’s usually best to post one strong, focused topic ead day. Save your other ideas for a day when you haven’t got a topic in mind.

I couldn’t get enough of this book! Every chapter was full of resources and tips and it covered everything from content creation to advertising, to affiliate marketing, to social media and more. BlogWorld is even listed in one of Marc’s Top 25 Internet Conferences! Definitely pick up a copy today (it just came out this week) or you can even win a copy here! Here are the rules:

  • Leave a comment below, saying what you’d hope to learn from the book, to receive one entry.
  • Tweet about the contest for a second entry.
  • Entries must be received by midnight PST May 10th to be considered.

Book Review & Giveaway: Tell to Win

Author:

In Tell to Win, executive and entrepreneur Peter Guber shows how to move beyond slides, facts, and figures to create purposeful stories that can motivate, win over, shape, engage, and sell. But don’t just take Peter’s word for it! He provides a diverse number of “Voices” and their experiences as concrete examples and methodologies you can employ. These Voices include:

  • YouTube CEO and co-founder Chad Hurley
  • Film director Steven Spielberg
  • Editor in chief of Wired Chris Anderson
  • Demand Media CEO & co-founder Richard Rosenblatt
  • Former President BIll Clinton
  • Founder of Warner Bros. Jack Warner
  • News Journalist Anderson Cooper
  • And dozens more …

Audience: Large Businesses, Small Businesses, Individuals – Anyone interested in telling and selling their story.
Tone: Conversational with stories and humor throughout. Case in point, Chapter 1 Title: “It’s the Story, Stupid
Takeaways: Each chapter ends with aHHa bullet points and takeaways, so you can begin implementing these strategies today!

An excerpt from the book:

The hardest truth in the art of the tell is a simple human fact: You cannot control other people … All you can control is your preparation, setting, and telling. What your listener does in response will depend on a multitude of factors, which may have nothing to do with you. However, the more your audience feels as if they own your story, the more likely they are to act on it. So once you’ve told your story, you need to intentionally surrender control of it to them.

It may help, instead of thinking about a story as “yours” or “mine,” to consider it as “ours.”

As an author of fiction, a lot of Tell to Win resonated with me because authors are told over and over again to “Show, Don’t Tell” (SDT). Guber uses his Voices to display various stories and showcase real examples of how you can connect with your audience in a powerful, meaningful way. He even refers to using metaphors to illuminate your story – and choosing a hero to fit your goal – both being items I use in my writing.

I see this book as an important tool in a variety of aspect … giving voice to your blog, providing story ideas, helping to pitch your product or business, engaging an audience as a speaker, and more. Definitely pick one up when it comes out in March, or you can even win a copy here! Here are the rules:

  • Leave a comment below, saying what you’d hope to learn from the book, to receive one entry.
  • Tweet about the contest for a second entry.
  • Entries must be received by midnight PST February 25th to be considered.

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