Stay Outside Your Comfort Zone

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Stay outside your comfort zone! It’s one of the most important things you can do with any new media site, be it a blog, podcast or customised video channel. You can change the product at any point. It could be radical, or more likely it will be a little tweak here, some reworking of an … [Read more]

Get Your Blog Ready for BlogWorld New York

Ewan_Spence_Facebook

You’re probably going to this week’s BlogWorld NY to meet people, to forge new links for your business, to put yourself “on display”, or a mix of all the above. Before you head in to the Convention Center, you’ll probably check yourself out in the mirror, making sure you’re at your best. Have you done … [Read more]

How to Make Your Blog More Honest

Scott Ginsbert

Honesty is scary. Not just for you, but for the people around you. THINK ABOUT IT: Any time you honestly, sincerely and candidly share your opinion about something that matters to you, there’s always that one insecure, cynical twit who just has to remark… “Why don’t you tell me how you really feel?” Um, I … [Read more]

Creating a Media Kit Before BlogWorld Expo

Woman Using Laptop

Do you have a media kit for your blog? Before you head to BlogWorld Expo, you should create a media kit or be sure the one you have is updated. You will be meeting a lot of fellow bloggers, PR and companies who will visit your blog. They will want to know who you are … [Read more]

WebDevStudios Talks About Rebranding Your Blog & The Business of Website Design

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As you already know, our blog was recently re-designed by the team at WebDevStudios. We absolutely love the design, and I thought it would be interesting to hear about the process from the designer’s point of view – how they go about doing a blog redesign and perhaps some tips/tricks for those of you reconsidering … [Read more]

Improve Your Blog in One Easy Step

Thank goodness online polls are much easier!

I’ve been doing some free consulting on my own website, specifically for people interested in freelance writing. Although I started with the goal of helping people learn to work with clients, I’ve found that a lot of people have questions specifically about blogging. Mostly, it isn’t any one question…people just want me to look at … [Read more]

Facebook is Not Your Blog

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Last week, one of the most-clicked stories from SmartBrief on Social Media was an article from Advertising Age: What Happens When Facebook Trumps Your Brand Site? It’s a legitimate concern for businesses. With millions of people using Facebook and that number growing every day, brands like Coca-Cola, Victoria’s Secret, and Oreo are getting more Facebook … [Read more]

How to Turn Your Blog Into a Lead Generation Machine

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To generate online leads, you need a steady stream of new, qualified prospects to your web site. These days, that means strong search engine visibility coupled with an active presence in social media. And there’s no better tool to help you in both categories than your business blog. But like any tool, it doesn’t work … [Read more]

What is Your Definition of Blog?

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My daughter had to do an oral share report for her first grade class this week and the topic was “Your Parents’ Occupations.” I helped her write her report but it wasn’t an easy task. How do you explain what a blogger does? Or even what a blog is? This isn’t the first time I’ve … [Read more]

Last-minute pass give-away to Gnomedex 9.0

Jim Turner, our illustrious Social Media Director (@Genuine on Twitter) will be winging it up to Seattle tomorrow for the sold-out Gnomedex 9.0 event. It’s one of our favorites, and it’s put on by Chris Pirillo. Here’s your chance to join him with a FREE All-Access Pass worth $299.00! Put up a blog post BY … [Read more]