Conversations can be crucial to creating a valuable blog — without an active community of followers commenting on what you create, clinking on the links and ads you post and so on, it can be extremely difficult to create a sustainable and thriving blog. But just because it is important to have readers interacting with … [Read more]
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7 Secrets About Using Blogs to Promote Services
By on November 21, 2011
I get asked to write blog posts for a lot of clients, particularly service providers who want to attract new clients of their own. Over the years, I’ve noticed a few things that can make a world of difference in how well a blog can promote a service — secrets that aren’t immediately obvious but … [Read more]
Make Search Engines Work for a ‘Real’ You
By on September 30, 2011
Ever since the dawn of the Internet, online pioneers have been trying to move as many aspects of human physical life as possible to the digital world. It started with online directories, but it got really serious with the rapid expansion of search-engine technology, rise of the giants such as Yahoo and Google, and recent … [Read more]
How Bloggers Can Make The Most of The School Hours
By on August 29, 2011
As the kids go back to school, we bloggers have several hours during the day to ourselves. If you are not careful, those hours will go by very quickly and you’ll find that you haven’t accomplished anything. Here are a few tips bloggers can use to make the most of school hours. Routines. Set up … [Read more]
The Flowering Structure of a Podcast
By on July 21, 2011
So you’re got a microphone ready, there might be a camera in the background with a blinking LED, and it’s time for you to record your latest podcast. But where to start? One of the questions I get asked a lot is "what should I talk about" in a podcast. To be honest as long … [Read more]
Imperfection Makes Perfect
By on June 24, 2011
On of the things that I found surprising when I started out in podcasting was the value that imperfection can bring towards your production. I’m about to start my yearly coverage of the Edinburgh Festival Fringe – a daily show that runs each day of the month long festival featuring news, chat, reviews and interviews. … [Read more]
Stay Outside Your Comfort Zone
By on June 7, 2011
Stay outside your comfort zone! It’s one of the most important things you can do with any new media site, be it a blog, podcast or customised video channel. You can change the product at any point. It could be radical, or more likely it will be a little tweak here, some reworking of an … [Read more]
Get Your Blog Ready for BlogWorld New York
By on May 23, 2011
You’re probably going to this week’s BlogWorld NY to meet people, to forge new links for your business, to put yourself “on display”, or a mix of all the above. Before you head in to the Convention Center, you’ll probably check yourself out in the mirror, making sure you’re at your best. Have you done … [Read more]
How to Make Your Blog More Honest
By on March 11, 2011
Honesty is scary. Not just for you, but for the people around you. THINK ABOUT IT: Any time you honestly, sincerely and candidly share your opinion about something that matters to you, there’s always that one insecure, cynical twit who just has to remark… “Why don’t you tell me how you really feel?” Um, I … [Read more]
Creating a Media Kit Before BlogWorld Expo
By on October 8, 2010
Do you have a media kit for your blog? Before you head to BlogWorld Expo, you should create a media kit or be sure the one you have is updated. You will be meeting a lot of fellow bloggers, PR and companies who will visit your blog. They will want to know who you are … [Read more]
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