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Blog Post Ideas: 5 Blog Topic Tips to Help You Create Unique Content

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blog topic tips Recently, I was asked an interesting question:

How do you consistently come up with blog post ideas and maintain a high quality?

I’ve written over 750 posts for this blog alone, not counting the post I’ve written for other clients and my own blogs. So how do I keep the blog ideas rolling? And more important, how do I ensure that I’m producing unique content, not just boring, unoriginal content you can find on any number of other blogs?

1. Blog Topics and Formulas

Wait…how can you come up with topic ideas that are unique and interesting if you use a formula? Believe it or not, you can! Instead of a traditional blog post formula, however, look to other forms of media for formulas that are super successful and adjust them to your needs. For example, I wrote about 10 Movie Plots That Can Help You Write Better Blog Posts. Look at formulas used by television shows, newsletters, magazines, speech writers, etc. They’re successful for a reason!

2. Getting Inspired

Sometimes, you just have to get the creative juices going a bit. If you’re feeling blocked, here are 12 Places to Find Inspiration for Your Next Blog Post.

3. One Post or Many Posts?

If you write a 1,000-word post that can be split into a two-parter, you’ve essentially done double the amount of work in the same amount of time. Not every post (even long posts) lend themselves to becoming two posts, but look at everything you write with a critical eye. Is your message getting watered down because you’re trying to cover too much at once?

You can even use your initial post idea as the jumping off point for a series.

4. Blog Topics at All Eduction Levels

When you brainstorm a list of blog topic ideas, you’re really brainstorming a double list, because you could write both a beginner-level and advanced-level post for each topic. This is also a great strategy to help you link internally more often.

5. Stay Organized and Passionate: The Blog Ideas Will Flow!

My biggest tip, at least if you’re someone who thrives on organization, is to keep a close handle on your editorial calendar and work schedule. For me, not keep regular working hours in the past led to an inability to come up with great ideas, in part because I lost my passion for the topic. So, even though I could sleep until noon if I want, I now work a semi-normal 9-5 schedule and really remain committed to the craft. My mind is more focused, so I’m able to come up with unique content ideas on a regular basis.

How do you come up with unique content ideas for your blog? Share with a comment!

Image Credit: Bigstock

Seven Blog Post Ideas for Business Owners

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“The biggest keyword tool is not Google. It’s your customer.” – Marcus Sheridan.

At BlogWorld LA 2011, speaker Marcus Sheridan talked about his experiences taking his pool business to a whole new level by using a blog. He’s able to compete with huge pool companies, even though he’s a small business owner, and more importantly, he’s able to do so in an economy where fewer people are spending money on pools. The secret Marcus shared with us is that if a small business blog understands what customers are asking, the blog can answer those question and ultimately make sales. He went over seven blog posts ideas anyone in any industry can use to gain traction with a small business blog:

1. Cost and 2. Price

One of the most common questions that people ask in ANY industry is how much they’re going to have to spend to purchase products. “What is the price of…” or “How much does…cost?” are great place for you to start. People avoid answering these questions for some reason, so if you’re willing to talk about price/cost, you’ll stand out.

3. Problems

Your competitors are going to talk about the problems with your products. Beat them to the punch! Address these problems instead of sweeping them under the carpet so you control the conversation. Talk about why your products are still the best options, even with the disadvantages.

4. Versus and 5. Compare

Customers what to know the differences between your products and between your products and other products. Who doesn’t love options? Talk about these differences on your site! That way, when they search for these long-tail keywords, your site is what comes up first. It goes back to the concept that you should talk about problems – you want people to hear you out first, so they can think about your products favorably.

6. Awards

People love to win stuff. Most industries don’t have official awards, so create them yourself! Not only will this be interesting to your readers, but you’ll also get linked by other people – even your competitors! From personal experience, I can say that this kind of post takes a lot of work and might be controversial, but you will get traffic and SEO value if you take the time to publish this kind of thing.

7. Breaking News

Lastly, if you can break news in your industry, this is a great way to attract more readers and to get people to link to you. It’s hard to get the jump on major news sources, but you can talk about how general news relates to your industry. As an example, when Virginia experienced an earthquake earlier this year, before the ground even stopped shaking, Marcus was planning his next post – to talk about the damages some pool owners could be experiencing and why his company’s pools weren’t damaged.

Marcus was by far one of the best public speakers that I’ve ever seen and I think his presentation can be summed up in one thing that he said during it, “If a consumer is thinking it, you should be writing it.” It’s a good lesson for all bloggers, not just small business bloggers!

Remember, you can check out the entire session, as well as other talks from BlogWorld LA 2011 by picking up a virtual ticket to the event.

About the Speaker

The story of Marcus Sheridan is a unique one. In 2001, he stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. 9 years later, and with the help of incredible innovations through inbound and content marketing, Sheridan’s company became one of the largest pool installers in the country and currently has the most visited swimming pool web site in the world. With such success, in late 2009, Sheridan started his sales/marketing/and personal development blog—The Sales Lion, and has since grown it to one of the strongest blog communities on the web.

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