National Small Business Week celebrates its 50th anniversary this June on a high note: According to the Small Business Administration, half of Americans own or work for a small business. While this is a glowing testament to America’s entrepreneurial spirit, one of the biggest conundrums small businesses still continually face is marketing: knowing they need … [Read more]
Even if you’re not a fan of zombies, you have to respect The Walking Dead. This AMC original series, based on a comic book series of the same name, has won several awards, including two Emmys, and has been nominated for a whopping 43 major awards overall. 10.9 million viewers tuned in for the season … [Read more]
After blogging for a year or two, you likely have a rich library of evergreen content. Your blog is just bursting at the seams with these high-quality posts, but what gets the most attention? Whatever you’ve posted most recently. Some of your best content might never see the light of day again. This content is … [Read more]
Recently, I sat down at my computer to write some blog posts for the week. I found myself in that dangerous cycle of staring at the blank page, getting frustrated, walking away, coming back to the computer when I felt “refreshed”…and starting the cycle all over by staring at the blank page again. I’ve written … [Read more]
I’ll admit it; I’m a total nerd. My idea of a romantic date night is playing video games or Magic: The Gathering with my boyfriend. I’d rather hang out online than hang out at a bar (most of the time). I can quote Doctor Who on command and would rather watch Star Trek than Sex … [Read more]
“You have to have quality content on your blog to succeed.” “Search engine optimization only works if you have quality content.” “Content is king.” How often have you heard people say one of the above phrases or another version that essentially boils down to the need for high-quality blog posts if you want to succeed … [Read more]
Oh, the ripples a single blog post can make. It’s been a long time since a post about social media got people as worked up as Cathryn Sloane’s “Why Every Social Media Manager Should Be Under 25” at NextGen Journal. I’ve read dozens of blog post responses to her, and as of writing this post, … [Read more]
The phrase sponsored post still leaves a dirty taste in the mouths of many bloggers. Companies are still learning how to work with bloggers, so you might still get a ton of lame offers, ranging from press releases to requests for free promotion for a product or service that has nothing to do with your … [Read more]
Today is July 4, which means it’s a holiday in the United States. Every year, Americans across the country set off fireworks, grill burgers, and enjoy time with friends and family to celebrate our nation’s holiday. So, while you’re seeing this new post from me, I’m not actually here. I’m out enjoying the day, probably … [Read more]
“Frameworks end up producing style…What does this mean? It means you get more readers. There’s a big difference between readers and traffic.” -Nate Riggs As bloggers, we often shy away from advice that tells us to be systematic or formulaic in our writing. If you’re anything like me, you have a knee-jerk reaction to such … [Read more]
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