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20 Brilliant Bloggers Talk about Becoming an Authority

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Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature a brilliant blogger, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Becoming an Authority

Your perceived authority on a topic can drastically effect your online business, and that might be the understatement of the year. Someone who is perceived as an expert will make more sales, find more readers, and be able to more easily grow. On the other hand, someone who is perceived as being a novice or – worse – a scammer will find it hard to continue to grow online.

So how do you brand yourself as an authority on a topic, especially when you’re blogging or building a business in a crowded niche? Check out what our Brilliant Bloggers have to say on this topi!

Brilliant Blogger of the Week:

bonnie andrews Become An Authority: 3 Ways to Take Blogging from Hobby to Hot in 30 Days or Less by Bonnie Andrews

“Becoming an authority is a choice, not an appointment. That is the real secret. No one is going to give it to you. No one can nominate you as an authority – at least not until you’ve positioned yourself as one. In order to become an authority, you need to initiate it. It’s that simple. You choose to give other people a reason to view you as an authority as you consciously step out, take risks and write what really matters.”

I love this post from Bonnie, who is part of The SITS Girls, because it cuts to the core of how to be seen as an expert in your field: you have to actually go for it. It doesn’t happy by accident. This post has some great tips as well, so it’s the perfect place to start if you’re hoping to begin building an authority brand online. Don’t forget to follow Bonnie on Twitter at @HobbytoHOT after you’ve read her post!

Even More Brilliant Advice:

  1. 5 Ways to Make Sure Your Blog Never Becomes an Authority Blog by James Junior
  2. 7 Steps to Become an Authority in Your Industry by Lewis Howes (@Lewis Howes)
  3. 10 Tactical Ways to Position Yourself as an Authority Online by Laura Roeder (@lkr)
  4. 10 Ways to Build Authority as an Online Writer by Demian Farnworth (@demianfarnworth)
  5. 11 Ways to Use Content to Build Online Authority by Corey Eridon (@Corey_bos)
  6. 100-Plus Tips and Resources to Become an Authority Site in Your Niche by Inside CRM
  7. Becoming a Trusted Authority with Content Marketing by Caeden MacGregor
  8. How Being an Authority can Boost Your Online Sales by Zach Bulygo (@zachcb1)
  9. How to Achieve Blogging Authority: How Content Can Make You King or Queen by David Boozer (@dboozeman)
  10. How to Become an Authority and Why It Will Soon Matter to Google and Your SEO by Amanda DiSilvestro (@ADiSilvestro)
  11. How to Become an Authority Blogger by Ryan Imel (@ryanimel)
  12. How to Become an Authority in Your Field by Leigh Peele (@leighpeele)
  13. How To Build Yourself As The Authority Figure In Your Industry by Travis Petelle
  14. How To Create An Authority Blog Using Case Studies by Sarah Chrisp (@SarahChrisp)
  15. Leverage Blogging to Build Business Identity, Authority and Credibility by Rebekah Radice (@rebekahradice)
  16. The “Answer” to Becoming an Authority Blogger in your Niche by Zac Johnson (@moneyreign)
  17. The Breaking Bad Guide to Becoming an Authority Blogger by Hector Cuevas (@HectorCuevas)
  18. The Surprising Key to Becoming an Authority by Jeff Goins (@JeffGoins)
  19. Two Very Different Ways to Create a Profitable Authority Blog by Tom Ewer (@tomewer)

Did I miss your post or a post by someone you know about becoming an authority? Unintentional! Help me out by leaving a comment below with the link.

Next Brilliant Blogger Topic: Email Newsletters

I’d love to include a link to your post in our next installment– and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

Three Ways to Brand Yourself as an Authority Blogger

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authority blogger The end goal for all bloggers is to create a blog that becomes an authority site and might even make you an authority figure in the process. Being an “authority” means you are the “go to” source for information. The good news is that you can be an authority in any given niche.

In the world of blogging and internet marketing you might consider well known names like John Chow, Darren Rowse, Jeremy Schoemaker, and Brian Clark  as authority figures. In the travel niche, you probably know the names Gary Arndt and Dave and Deb from The Planet D. Food bloggers know Ree Drummond. Fashion bloggers know Leandra Medine. These individuals were able to their skills and knowledge, start a blog and share it with the world. Once people find true value in your content and start commenting and sharing it with others, then the magic happens.

Becoming an authority figure or creating an authority site isn’t really something that can be done with money (unless you want to spend a ton), in the end it comes down to the quality of content on your site, how you interact with your audience and continue to grow over time.

Everyone can become an authority, it’s just a matter of putting in the time and effort. Here’s five ways you can brand yourself as an authority blogger.

Start By Creating Really Killer Content

The first step to creating an authority blog starts with your content. It’s so easy to create a blog and start throwing content out there, but it’s extremely hard to stand out from the crowd and be known for awesome content. This is where you really need to put the time and focus in before you even get started.

Here’s what you need to ask yourself.

  • Why am I creating this blog in the first place?
  • Who is going to be my target audience and why are they coming to the blog?
  • What can I give my audience that other blogs in my niche aren’t?

Ask and answer these simple questions and you will start off on the right path for success.

Blast Your Name and Face Everywhere

I’m not talking about hiring some $5 SEO service on Fiverr and blasting your content and links all over the place! I’m talking about legitimately getting your name out there and getting heard. This is exactly what I have done over the years to make ZacJohnson.com and authority site and recognized name in the affiliate marketing and blogging space. As Pat Flynn says… “Be Everywhere“.

  • Guest blog on relevant and high end sites in your niche
  • Speak at various conferences
  • Make friends with top names in the industry
  • Help everyone and answer all of your emails

Get Social – It’s All About Engagement

I have to say that over the years I’ve always been lacking in the social media department, but it’s something I’ve been getting better at and more active lately. To make your blog really stand out and build an authority around your name or business, you really need to have a great social following as well. This will allow you to connect with so many more people and allow you to be accessible and more personal to your readers. Having a social connection on all networks will also allow you to grow your follow through many different outlets and deliver your blog updates instantly to their news feeds.

Here’s a few more social updates for you to use.

  • Make sure you are definitely on Google+, Twitter, Facebook, and LinkedIn
  • Create a Facebook Fan Page for your brand/blog in addition to having a personal profile there
  • Sign up for and monitor Klout, which is a great way to bring all of your social network links together
  • Respond, comment and engage with other social users
  • Use the same picture for all of your social accounts to increase your branding

And there you have it… three simple yet extremely effective ways for you to start growing your blogging brand and eventually become an authority figure within your niche!

Want to learn more about becoming an authority in your niche? Learn from people who are authorities in their respected niches by attending NMX in Las Vegas this January!

Image credit (altered): Bigstock

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