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How to Track Conversions from YouTube Viewers [Video]

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YouTube Partners can now link out to other sites within their video annotations, which can be a great way to drive new readers to a blog, ecommerce site, landing page, etc. You can also, of course, add links to your description and channel page. Very few people are creating video content consistently, so you have the opportunity to really stand out in your niche if you create videos.

But traffic (from YouTube or otherwise) is nothing if that traffic doesn’t convert. Once someone comes to your website, are they actually performing the action that you want them to perform? Are they buying your product? Or signing up for your mailing list?

In this video, Ileane Smith walks you through exactly how to set up a Google Analytics goal and track conversions. If you’re new to Google Analytics, don’t worry; she really breaks it down so you can easily understand how to track conversions. Check it out:

I loves the goals feature for Google Analytics for conversion tracking, because it helps me understand the best source of traffic according to my goal. Sometimes, raw numbers don’t tell the entire story.

Have you set up goals to track conversions?

Track Your Pins and Drive More Pinterest Traffic with Pinerly: Interview with CEO Rick Kats

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Pinterest is one of the most addicting networks out there (I swear I don’t have it open in a second window as I’m writing this post…), but while it functions well for hobby pinners, it doesn’t give content creators many options for tracking Pinterest marketing efforts. Enter Pinerly. This Pinterest analytics and marketing site received 36,000 signups within one week of launching and, so far, its 500 beta testers (of which I am one) have created over 1,000 campaigns to track pin performance.

Pinterest is an AMAZING marketing tool for digital content creators (and we’ll actually be releasing a free ebook covering that topic soon – stay tuned). Pinerly is part of that equation, at least in my opinion. So I sat down with Pinerly’s Rick Kats to talk more about this site and how it can help pinners build a bigger following on Pinterest, drive more traffic back to their content, and more.

Allison: For people who don’t know, tell us a little about yourself and Pinerly.

Rick: My name is Rick Kats, CEO of Pinerly. Pinerly is an analytics dashboard for online visual content sharing platforms – starting with Pinterest. We provide tools to allow users to post content and easily compare the virality, reach, and engagement of each campaign. Designed with the simplicity to make it “just work,” Pinerly allows brands, bloggers, marketers, sellers, and agencies to focus more on their customers/content while optimizing their posts to increase on their returns.

How did you come up with the idea for Pinerly?

The inspiration behind Pinerly came about when we were using Pinterest to market our old business (www.setnight.com) and noticed that our traffic increase by 30%. We really loved Pinterest from day 1 and enjoyed how friendly the demographic that uses it really is. Although it was a lot of fun, our biggest pain was trying to measure the amount of traffic brought to us from certain pins (ROI – or return on our time). This is the fundamental reason why we started Pinerly. There is a nice phrase that we saw some time ago “if you cannot measure it, then it’s just a hobby.” We believe that it’s completely true and are creating the tool that we wished we had for ourselves when trying to get more exposure to our brand.

I think the “Pinalytics” section is extremely helpful for online content creators who want to see how well their links are doing. I love how it shows your total reach, based on others who have also pinned it. Can you talk to me a little about how the Pinalytics section works and how content creators can best use it?

The campaign and pinalytics is certainly one of the most compelling features on Pinerly. What we allow you to do is easily measure click-throughs, re-pins, and likes on a pin that is pinned through Pinerly. In a similar process to Pinterest, you select an image or input a URL to fetch the images, add a description, add a destination URL and then post the pin onto Pinterest. Once you do this, you are able to easily compare the campaigns against each other and see which work better and try to understand why. Although this may seem like a simple concept, there is a lot that we (and other brands) have learned about our posts and now do more of to optimize on our postings. We talk about some of these things here. There is certainly a lot to be understood in terms of times, descriptions, images and boards to find out what converts best and why.

My First Pinalytics Campaign

The ability to schedule pins is something I think a lot of pinners want, especially people who are using Pinterest to market their content. When will this feature be available?

For the scheduling feature, we are completely dependent on the release of the Pinterest API – ability for third party services to post data to Pinterest. As soon as Pinterest publicly releases its API we will be able to flip the switch and enable this feature.

One of the most important things about Pinterest is to disperse the pins over time. So instead of just pinning everything at once, it would be great to have a way to spread content throughout the day so that even when you are away from the computer, pins that you may have found earlier in the morning will be posted to keep your followers engaged. We hope that this will allow many avid pinners do all of their pinning in one time and concentrate more on the things that matter (spend time engaging with their followers, customers, users, or even with their family =) )

I also noticed in a recent email you sent out, you mentioned a Pinerly button. What can you tell us about it? Will this be similar to the current Pin It button that a lot of people already use?

Yes! But even more exciting, it’ll be a “Pinerly It” button that will now allow you to pin things at the same ease as the Pin It button and will tie directly into your pinalytics so that you can basically create campaigns on the fly. We’ll also be tying in other cool features like the scheduling into this as well.

Currently, Pinerly is not open to the public, but you do allow people to get access sooner by promoting it to their friends. You’ve come under fire for asking people to promote in order to move up on the waiting list. What is your response to those critics?

I think it’s really easy to forget that there are real people behind Pinerly and that sometimes there are things that you really just can’t expect. We wrote a full response with all of our thoughts here: http://not99.posterous.com/all-cards-on-the-table.

What else can we expect from Pinerly in the future?

We’ve really got some really really exciting things in the works (and I’m not just saying that =) )

1) Pinerly Bookmarklet: Discussed above.

2) Scheduling: Also discussed above!

3) Multiple Accounts: Ability to manage multiple Pinterest accounts through Pinerly. The idea is to provide a seamless way to control multiple business accounts or personal accounts simultaneously and easily switch between them to making posting content even easier.

We’ve also got things like monitoring, campaign analysis and recommendations, and a lot more coming… so stay tuned!

Thanks all of the great information, Rick! I’m super excited to see how Pinerly keeps evolving, and I hope you’ll keep us updated!

Should Small Businesses Really Worry About Social Media?

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Session: Is social media still relevant for small business or is it just wasted time?
Speaker: Kirsten Wright

While the simple answer to the question this blog post poses is ‘of course’, I know the Blogworld community wants more than that, right?

You want to know why social media is important, what you should be worrying about and how you can possibly get it all done.

Let’s start with the why.
To find your audience. Most small businesses clientele are the average consumer. This means they are neither the richest or poorest 10%, they have a computer in the home and are probably among the 900 million+ people that are active in social media on a regular basis.

Next, let’s discuss the what.
Measuring conversation, engagement and analytics. Learning what your customers are saying is key to figuring out how to improve what you’re doing and to add more customers to your current buyers. In order to accurately and effectively do any of this, you need to be worried about conversing with them. This means 70% conversation, discussion and engagement (ie: about them) and 30% promoting your business and links to your content (ie: about you).

Finally, let’s cover the how.
With a strategy team. No one can do social media alone. It takes understanding the unique dynamic, having the tools for the analytics and having brand awareness that is a combination of you and their expertise. The monetary commitment into social media will vary but there is no free way to get involved. However, it is important to know that social is less expensive than a lot of traditional media forms which is why the barrier for entry is lower and therefore more reasonable for small businesses.

Of course, all of this just grazes the surface of social media for small business…but you didn’t think I’d tell you everything, now did you?
What struggles do you face in social media as a small business? I am happy to hear from the big businesses too!

Hear a bit more about Kirsten’s topic and why she is pumped to attend BlogWorld Expo L.A. in November:

Go to our YouTube channel to see what other speakers are saying about BlogWorld.

 

At 5150, Kirsten rules the social space, managing a team of content creators, analysts and project managers to bring passion and intelligence to the daily social activities, assuring that every tweet, status update, dialogue and video asset is ideally placed in your markets. Kirsten is a graduate of California State University Long Beach with a degree in Rhetorical Communications, and in her off time, loves taking her greyhound, Badger, for runs, and watching old movies with her husband. You can connect with her on twitter, facebook & youtube.

30 Days to a Better Blog: Analyze Your Statistics

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30 Days to a Better Blog: Analyze Your Statistics

If your blog doesn’t come with some sort of statistics or analytics package, install one TODAY! I personally suggest Google Analytics because I find it easy to use and … well … analyze.

If you have a WordPress theme like Genesis, you can sign up for Analytics and install the code in the Header script. Otherwise you can download a Plugin like Google Analytics for WordPress to embed the code on all your posts and pages.

Once you’ve added your code and have a few days of data, it’s time to start analyzing your blog. Items you’ll want to look at include:

  • Number of Visits and Pages/Visit: This is your first indication of traffic and is best to track over a long period of time. Look for spikes and trends throughout the weeks, months, and years.
  • Bounce Rate: This percentage that shows the amount of single-page visits to your site. You want it as low as possible.
  • Average Time on Site: You want this to be as high as possible! If it’s too low it means readers aren’t finding the content they are looking for, your navigation is week, or there are other problems with the site.
  • Content Overview: This will show the highest single pages on your site for a specific period of time. You can look for trends and what your readers are interested in!
  • Traffic Sources: Find out how readers are finding your site.
  • Exit Pages: Are there post or pages with a high exit rate? If so, add better navigation and links at the bottom of the content!
  • Keywords: Learn what keywords search engine users are entering to find your site. These may come as a surprise – either good or bad! If people are finding your site for the “wrong” reasons – your bounce rate and time on site will be low. This means you need to take a look at your keywords and up your SEO efforts.

What else do you look for when analyzing your stats?

Image Source: SXC

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