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New Stats: 184 Million U.S. Internet Users Watched Online Video Content in October


comScore released new stats today revealing how many U.S. internet users watched online video content for October 2011. A total of 184 million users watched online videos, which averages about 21.1 hours per viewer. Online video watching reached an all-time high with 42.6 billion videos viewed.

Google sites (mainly YouTube), Facebook and VEVO rounded out the top three ways people watch online videos. In September, Facebook had dropped to the number five spot, but saw 59.8 million viewers for October raising it to the number two spot behind Google sites.

Other notable findings from October 2011 include:

  • 86.2 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.5 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 14.9 percent of all videos viewed and 1.4 percent of all minutes spent viewing video online.

For those of you who frequently watch videos online, where do you watch them: YouTube, Facebook, VEVO or all of the above?

Jimmy Kimmel’s Halloween Candy Video Goes Viral, 16 Million and Counting


While at BlogWorld LA last week, a few of us were crammed around a computer laughing hysterically. It was all because of a challenge late-night talk show host Jimmy Kimmel had given parents.

He told parents to tell their kids they ate all of their Halloween candy and film their reaction. What followed was tons of submissions, a lot of crying kids and a video gone viral.

Before I go on, if you haven’t seen it yet, here you go. If you have seen it, you know you want to watch it again.

It’s so mean it’s funny right? The video has done so well and currently has 16 million views and counting. Jimmy Kimmel’s videos usually average around 5 million views a week, so as you can see, this one is a huge hit for him and the ABC network.

Before this Halloween candy fiasco, his single most viewed video was when Justin Bieber surprised a three-year-old fan back in March 2010. Crying kids outrank the Biebs. (For those of you who don’t know, “The Biebs” is a nickname for Justin Bieber. If you already knew that, you’re probably a Belieber.) The Justin Bieber video does have 37 million views, so it will be fun to see if the Halloween candy one can surpass it.

The two kids who stole the show were the ones at the end of the montage – CJ and Jacob. The reaction of “What the heck?” was priceless, as was the little brother trying to add 2 and 2 together. He got 5. So, so close. CJ and Jacob have been invited to Los Angeles to be guests on “Jimmy Kimmel Live” this Thursday, November 10. I can’t wait to tune into that!

So, why did this particular video resonate so well with audiences? It has 16 million views and it just went live November 2nd! I think we all love to be entertained and obviously we all love to see little kids cry. What is wrong with us?!

Long story short, you never really know if a video will go viral or if your idea will take off. As Amber Naslund said in her keynote, “Sometimes you need to take a step on the path before you see where it’s going to lead.” Come up with a creative idea and go for it.

“Life in a Day” Now Available to Watch on YouTube


After receiving 4,500 hours of video from 192 countries, YouTube’s Life in a Day project is now available to watch free of charge on YouTube.

On July 24, 2010 (do you remember what you were doing that day?), thousands of people recorded video snippets of their lives to take part in YouTube’s Life in a Day project.

After being shown at Sundance, Berlin, SXSW and Sydney film festivals, “Life in a Day is finally coming home to YouTube—in its entirety, for free” says YouTube.

The film is about 90 minutes long and available with subtitles in 25 languages. It’s received great praise from publications such as The Times of London and The Washington Post who called it “a profound achievement”.

A few things you’ll see include a Korean man traveling the world on his bicycle, a shoe shine boy in Peru, a family dealing with cancer in Chicago and a Japanese man who is a single parent taking care of his son.

I love what the creators say is the purpose and message of this video – CONNECTION. It doesn’t matter where we live, what language we speak or how much we have in our bank account, we all need and want to connect with others. It also goes to show that we are all dealing with the same problems and the same ordeals of life. The same things make us happy. The same things make us sad. This big world we live in is actually quite small when you really stop to think about it.

If you have 90 minutes to spare, or heck – make the time to watch this movie. It’s worth it.

Part of the Avengers Movie Shot with an iPhone


For those of you wondering just how amazing the camera on the iPhone is, this might answer your question. It’s good enough to shoot footage with and include it in a movie. A movie as huge as “The Avengers” that is.

Seamus McGarvey, the cinematographer from The Avengers movie, revealed in a recent interview that some of the shots were taken with the iPhone and included in the final film cut.

He said, “The beauty of photography or cinema is that you make every choice based on the content at hand. On The Avengers, I did a couple of shots on the iPhone and they are in the movie. In fact, they are in the trailer! I understand that sometimes there is no choice and you have to go for the cheapest option, but if you are limited for choice, you can still make poignant decisions that will effect the look of the film.”

Of course, this does bring up the question “Is it the equipment or the person behind the camera that matters most?”. Just ask Nikon this question.

I am very curious to see which shots were taken with the iPhone. Here’s a trailer from the film, which arrives in theaters May 4, 2012.


Vlogging. It’s all the rage!


Session: Breaking Into Parent Vlogging in the Type-A Parent Track
Speaker: Jenny Ingram (Jenny On the Spot)

Vlogging. Definitely not one of my most favorite words… yet it is the wave of the online future… Well I think it is. But is vlogging only for the young daredevils, musical prodigies or hip teens showcasing their shopping hauls?

I say NO!!

On Friday November 4th I hope you will join the video savvy Clay Nichols of daldabs.com and me for our groundbreaking Breaking Into Parent Vlogging session in the Type-A Parent track!


Because that is an action word.

At this session we will be sharing ALL our vlogging secrets! You want to hear about time-saving tips? Come to our session! Money saving tips and tricks? Come on in! Questions about the basics… or where to publish those videos, or editing, or music… or…? We’ll address those things too! Time permitting…. And since it is Clay and me… who really knows what can happen.

Do you have any questions NOW that we can make sure gets to our session? Be sure to leave them in the comments!

Personally, adding the “parent” part to vlogging doesn’t make vlogging any different. Except the noise. And the distraction… and the unexpected element only children can add. Or animals. Other than that… it’s all VLOGGING!

If you are unable to attend… here are a few nuggets of advice to get you off to a solid start:

  • Never underestimate the power of GREAT lighting. Go the extra mile for that. A simple solution is using a lamp without a shade. And a white light – not yellow (to be clear). Set the lamp several feet away to avoid a hard light effect that sometimes gives an unappealing shine.
  • To save time, shoot more than one video at a time. I don’t get “camera ready” everyday, so often times I will shoot at least 2 videos. It saves time and it is really smart to save time. I’m not saying one must get “camera ready”. But some of us may see the value in that.
  • Talk to the camera like it’s a friend. That takes practice. So… practice. And also… make sure you are talking to the camera and not looking at yourself while talking “to” the camera. This also…. takes practice.

Oh, I’ll add a 4th… I’m a giver — PRACTICE. If you are nervous on-camera just shoot for the sole purpose of getting comfortable. Watch yourself. Learn about you and how you have that silly sniff or constantly pet your own hair when you are nervous… Learn about yourself. I learned I may or may not have one eye that is ill-sized compared to the other.

Maybe. And there maybe nothing that can be done about some things.

I have been vlogging since 2008. Since then, I have made every mistake in vlogging. Despite this, I have been invited into the YouTube partner program. See? Hope! I have co-lead several lead panels and workshops at other conferences (Blissdom 11, Evo 11 and BlogHer 11), and have learned that there are countless great questions to answer. I’d love to see the conversation begin right here – before we even get to BlogWorld. Video blogging can be as simple or as complex as one makes it. It is my hope that our session will help make vlogging be a fun and profitable add to your site.

Hear what else Jenny has to say about her session and BlogWorld LA:

Watch more videos and see why other speakers are attending BlogWorld LA. See all Speakers here.

Learn more about BlogWorld LA and register Here!

I am jennyonthespot on YouTube, @jennyonthespot on Twitter, and my blog… jennyonthespot.com.

Image credit Justin Hackworth

ESPN and JESS3 Team Up for “TV Ratings 101”


ESPN and JESS3 have partnered up to help explain the whole Nielsen TV ratings system. Nielsen recently released their Social Media Report, as well as their Smartphone report, but what they’re most well known for are their TV ratings reports.

How is it all collected and calculated you might ask? An absolutely brilliant and entertaining video entitled “TV Ratings 101” walks you through the process – with puppets. That’s right, I said with puppets. Here are the two (as JESS3 describes them) macho, mildly self-obsessed with a touch of Anchorman-esque news anchors, Chip and Clay.

Before we show you the video, let me give you a little background on it first. ESPN was looking for a way to explain the Nielsen ratings process in a simple, yet interesting way. They wanted to keep the audience awake and engaged. That’s where the folks at JESS3 came into the picture. They created a 5 minute video they describe as “Schoolhouse Rock” meets “Sesame Street” – with a 1970’s ESPN Sports Center vibe – that walks viewers through the ratings process.

The end result? Something fun and entertaining, with a bit of nostalgia mixed in. Check it out.

JESS3 X ESPN – TV Ratings 101 from JESS3 on Vimeo.

What do you think? Do you understand the Nielsen TV ratings system better and were you entertained at the same time? Yeah, me too. Nice job ESPN and JESS3. Nice job!

To loop this story back to us bloggers for a minute, to me this shows the importance of video. Do you want people to come back to your blog? Do you want them to be entertained and engaged? Do you want your blog to be memorable? Get creative and put together a video. You don’t have to use puppets (although, how cool would that be?!). But just think of some ways you could use video to get your message across to your audience in an entertaining way.

Oh, and before you leave….just for fun, you have to watch their behind-the-scenes video which shows how the set was put together and more.

JESS3 x ESPN – TV Ratings 101 Behind The Scenes from JESS3 on Vimeo.

Edit Your Videos Even After You’ve Uploaded Them to YouTube


YouTube has introduced a new video editing feature where users can edit their videos even after they’ve been uploaded.

Now this is some news that gets me excited!I do quite a few videos for my toy blog and there have been plenty of times when I was re-watching one of my videos and wanted to edit something, but didn’t want to go through the whole editing, uploading, losing views and comments fiasco.

They made the announcement on their blog today and walk you through all the details. Here are some of the features:

  • Color correction
  • Effects (in collaboration with Picnik, my favorite picture editing site)
  • Quickly rotate videos
  • Stabilize shaky footage

Here’s a video which shows off some of the above features:

YouTube began rolling this out globally today! What do you think about the new YouTube editing features?

6.5 Ways To Start And Finish A Documentary Film Project


For the past year, I have been working on an online documentary video series called Innovators of Vancouver that documents leaders of vision, passion and action throughout my hometown of Vancouver, WA. Each episode is 5-10 minutes and combines a filmed interview with B-roll of the Innovator doing the work that inspired me to choose their story for the project. I have finished six episodes, currently working on the seventh episode, and because of my work on this project, I often get asked by aspiring documentary filmmakers what they need to know to get started making their own documentary projects. Among everything that one could know about making documentary films, here are six and a half things that any aspiring documentary filmmaker needs to know about starting and finishing a documentary film project.

1) Know What Interests You

A lot of people don’t know where to start when it comes to making a documentary and it is important to start with what interests you. It could be something serious that you have personally struggled with such as depression or cancer. It could be the story of your grandparents coming to America. It could be a visual blog post about your addiction to gator meat or your love affair with coffee and doughnuts.

2) Start In Your Own Backyard

You don’t need to travel the world in search of experts or subject matter for your documentary film. What you are interested in and what you end up making a film about can be filmed in your own community, all it takes is finding the people that share the same affinities that you have. Start with your friends, family, boyfriend, girlfriend, spouse or kids. Ask them their thoughts on your subject, this is formally known as conducting a pre-interview. It helps you to develop a report with your subject off-camera, ensuring that you know exactly what they bring to your documentary film. It also helps you with step three.

3) Learn How To Ask Great Questions

Essential to great documentary film production is the ability to ask great questions that are open-ended and specific to your interviewee’s experience with your subject. By pre-interviewing people you learn about the depth of their experience, their passion or dispassion for your subject, and helps you to craft a series of questions that go beyond who, what, when, where, why and how. With that said, the best place to start is:

  • Who are you?
  • What do you do?
  • What are your feelings on [subject]?
  • When did you first experience [subject]?
  • Where can people learn more about [subject]?
  • Why does [subject] matter to you?
  • How can [subject] affect others?

These aren’t the best questions, but they are a starting point, but you will only get to the ending point if you…

4) Shut Up And Listen

Don’t be like newsanchors and pundits that interrupt to get their agenda and point across, shut up and listen to what the person is saying. Nod your head in agreement, emote with body language, empathize when necessary. If you think of something to ask as a follow-up, write it down and wait until they are done talking before asking the question. Learn how to make people feel comfortable by looking them in the eye and giving them 100% of your attention.

5) Adding Images And Video To Further Tell The Story

Now that your interview is recorded, find photos and film B-roll that will help visually tell the story. Childhood photos go well with stories from your grandparents. Film volunteers serving in the community, follow your subject as they go about their business during the day, and don’t forget to get multiple angles, wide-shots, close-ups and everything in between.

6) Edit Everything To Tell A Broader Story

Open your favorite video editor: Final Cut Pro X, Premiere Pro, iMovie, Windows Movie Maker and start watching the interviews. Clip what stands out, forget the rest. Start adding the B-roll on top of the interviews. Keep building without worrying about the length of the project. Once you have a strong beginning, middle and end, eliminate the fluff. Fine-tune the edits. Level your audio so that all of your interviews are at the same volume. Add some background music, but don’t break copyright laws: use royalty free music or find a local musician that will let you use their music in return for free advertising.

Now that you have a finished documentary film, here is the final tip:

6 1/2) Do it again

Don’t just check “Make Documentary Film” off your bucket list, do it again with a different subject. You’ll learn better ways to do specific techniques, your editing will tighten, you’ll learn what to shoot and what not to shoot, and you’ll become more comfortable reaching out to subject matter experts that bring depth and credibility to your finished film.

With that, get out there and start your next documentary film. Most importantly, finish it, upload it to YouTube or Vimeo, and share it in the comments of this post.

28 Brilliant Bloggers Talk About Creating Video Content


Brilliant Bloggers is a weekly series here at BlogWorld where we look at the best posts from around the web all surrounding a specific topic. Every week, we’ll feature three of the most brilliant bloggers out there, along with a huge list of more resources where you can learn about the topic. You can see more Brilliant Blogger posts or learn how to submit your link for an upcoming edition here.

This Week’s Topic: Creating Video Content

You won’t see me dishing out advice about video blogging…mainly because I’m still a little to shy to do it very often. If you search hard enough, you’ll find a few videos where I get in front of the camera, but for the most part, I’m happiest behind the scenes. That doesn’t mean you shouldn’t create video content. In fact, vlogs and other video content on your blog can actually spice things up enough to give you a good bump in traffic – and not to mention, if you’re good enough at it, there are also ways to monetize your video content.

So instead of someone who’s still a novice at creating video content trying to give you a bunch of tips, I decided to make this the topic of the week for Brilliant Bloggers. Check out what these much-smarter-than-me people have to say about creating video content:

Advice from Brilliant Bloggers:

The Best Tools for Creating Video Content by Brandon Yanofsky

This is a great post to check out if you’re brand new to video content and are unsure where to start. Brandon gives tips on finding the best cameras, lighting equipment, editing software, and more. If you explore his stie, you’ll also find some other posts about creating video content such as Why Should You Produce Video Content?. Brandon is on Twitter @byanofsky.

5 Common Misconceptions to Ignore for Video Content by Brent McCoy

Think you need to spend a lot of money on your videos? Or that they take to long to create? Think again. In this post, Brent covers these and some of the other common hangs-ups people have about making video. If you’ve been avoiding making videos, this is the post for you. After checking it out, you can follow Brent on Twitter @brentmccoynet.

How to Produce Video Interviews for Your Blog by Francisco Rosales

This is a really smart idea, especially for bloggers who can’t always make it to conferences and other industry events – and I love that Francisco gives a really simply step-by-step how-to (with pictures!), because I’m not the most technical person in the world. This post inspires me to get out there and do a few videos interviews – I really don’t have an excuse not to do them now! Follow Francisco on Twitter @socialmouths.

BONUS BRILLIANT BLOGGER: You should also check out the entire site Simple Vlogging Tips by Jendi (@jendisjournal) for an entire awesome site about creating video content!

Even More Brilliant Advice:

Did I miss your post or a post by someone you know about creating video content? Unintentional! Help me out by leaving a comment below with the link!

Next Week’s Topic: LinkedIn

I’d love to include a link to your post next week – and if you head to the Brilliant Bloggers Schedule, you can see even more upcoming posts. We all have something to learn from one another, so please don’t be shy! Head to the schedule today to learn how to submit your post so I won’t miss it.

Video: I Just Texted to Say I Love You


We’re all a little social media and gadget obsessed aren’t we? Come on. Admit it! We’ve turned the words Facebooking and Tweeting into verbs. And yes, they’re both on dictionary.com. I checked. Facebooking (verb) – to communicate with (a person) or search for information about (a person) by using Facebook.

Break Media just uploaded a fantastic music video that I am fairly certain will go viral at some point today. It’s called “I Just Texted to Say I Love You”. It’s sung by American Idol contestant Elliott Yamin and stars actress Sarah Hyland from Modern Family and her boyfriend Matt Prokop from High School Musical 3.

It’s basically pointing out the fact that in today’s society, we’ll do anything to avoid face to face interacting. Have you ever seen a couple out on a date and they’re both on their phones? I’m always hoping they are so enamored with each other that they’re texting sweet nothings from across the table. Or possibly, they’re texting their friends about how lame the date is.

Anyway, enjoy the video. Here’s one of my favorite parts of the song:

Let’s get off line
And grab some food
I’ll yelp the nearest place that has the best reviews
This place sounds good
UrbanSpoon Agrees
And this Groupon gets us an appetizer for free

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